All Things Fitness and Wellness
All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape.
Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes.
Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business.
Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight.
Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann.
All Things Fitness and Wellness
Latest Episodes
This Week In Fitness: Crunch 3.0, EGYM BioAge, Nike x Hyperice & STRONG Pilates
This week on This Week In Fitness, Crunch Fitness expands its Crunch 3.0 model with dedicated Pilates, strength, boxing and recovery spaces, while EGYM updates its BioAge fitness indicator and introduces a new longevity-focused training program...
This Week In Fitness: Eli Lilly's Retatrutide Results, Crunch Expands & ClassPass Updates
This week on This Week In Fitness, we're covering one of the biggest obesity drug developments of the year as Eli Lilly reports positive Phase 3 results for retatrutide, a potential next-generation obesity treatment. We also look at Clas...
This Week In Fitness: Planet Fitness Franchise News, Playlist AI & Ultimate Longevity Center
This week on This Week In Fitness, we're covering Bloomberg's report that United PF Holdings, the largest Planet Fitness franchisee, is negotiating a potential debt-for-equity restructuring, Playlist's launch of AI Concierge for Mindbody custom...
This Week In Fitness: ABC Fitness Report, ŌURA x LillyDirect, UFC GYM Clinics & Crunch's New CEO
This week on This Week In Fitness, we're breaking down new data from ABC Fitness on member acquisition, retention and consumer spending, ŌURA's new collaboration with LillyDirect to support people using GLP-1 medications, UFC GYM's launch of me...
This Week In Fitness: HYROX Investment Talks, New GLP-1 Exercise Study, Peloton London Takeover
On This Week In Fitness, we're covering reports that private equity firm L Catterton is in exclusive talks to acquire a stake in HYROX, a new multinational analysis projecting billions in economic value from combining structured exercise with G...
