All Things Fitness and Wellness
All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape.
Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes.
Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business.
Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight.
Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann.
All Things Fitness and Wellness
Latest Episodes
This Week In Fitness: ABC Fitness Report, ŌURA x LillyDirect, UFC GYM Clinics & Crunch's New CEO
This week on This Week In Fitness, we're breaking down new data from ABC Fitness on member acquisition, retention and consumer spending, ŌURA's new collaboration with LillyDirect to support people using GLP-1 medications, UFC GYM's launch of me...
This Week In Fitness: HYROX Investment Talks, New GLP-1 Exercise Study, Peloton London Takeover
On This Week In Fitness, we're covering reports that private equity firm L Catterton is in exclusive talks to acquire a stake in HYROX, a new multinational analysis projecting billions in economic value from combining structured exercise with G...
From Rugby Legend to Entrepreneur: George Gregan OnThe Real Challenges of Expanding to the US Market
George Gregan is a World Cup-winning rugby legend — but his second act might be even more interesting. After retiring from professional sport, George became Chairman and Athletic Director of FSU (Fitness Solutions), the parent company behind PT...
This Week In Fitness: Hims & Hers Expands, World Gym Partners with HYROX, Oura Ring 5 Launches
This week on This Week In Fitness, we're covering Hims & Hers' growing health and wellness ecosystem, World Gym's major HYROX partnership in Taiwan, the launch of Oura Ring 5, new data on stress and exercise habits among Americans, and Plan...
Leadership Lessons From People Who’ve Built Big Things in Fitness
In this episode, we revisit some of the most memorable conversations we've had on leadership, discipline, resilience, and the mindset required to build something meaningful.Featuring Joe De Sena, founder of Spartan Race, Pete Holman, in...
