All Things Fitness and Wellness
All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape.
Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes.
Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business.
Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight.
Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann.
Episodes
This Week In Fitness: Hims & Hers Oral GLP-1, EoS Fitness Growth, UFC GYM China Expansion
GLP-1 Members Are Changing Gym Coaching | Chief Health & Wellness Officer Dave Appel of KORB Health
This Week in Fitness: Burn Boot Camp Taps Kevin Hart, McFIT Goes Global, and Hims & Hers Says “Rich People Live Longer”
Scaling With Intention: Inside Fitness World Canada’s Franchising Plan with CEO Chris Smith
This Week in Fitness: EGYM–Playlist $7.5B Deal, Fitness World Expands, Women’s Health Moves Forward
How Gyms Can Retain GLP-1 Members in 2026 with Behaviour Science Expert Dr. Heather McKee
This Week In Fitness: Mark Mastrov Returns to 24 Hour Fitness, OpenAI Launches ChatGPT Health & More
Fitness Industry Outlook 2026 | Growth, Advocacy & What Operators Need to Know
This Week In Fitness: Planet Fitness NYE 2026, Crunch Feel More, GLP-1s, 24 Hour Fitness
Gym Membership Trends for 2026: Gen Z, Retention, and Pricing with ABC Fitness
This Week in Fitness: Noom & Weight Watchers Redefine GLP-1 Strategy as Clubs Compete on Experience
Inside Boutique Fitness: KPIs, Capital, and the 2026 Outlook with CEO of FitGrid Ntiedo Etuk
This Week In Fitness: GLP-1 Policy Shift, HYROX Science Report, ClassPass Activity Report
How Gym Owners Can Actually Retain Members This January: A Behaviour Science View with Myzone’s Dr Heather McKee
This Week In Fitness: Matrix’s New Strength Line, Pickleball Kingdom’s TV Debut, elegant hoopoe’s AI Expansion and Equinox Hotel Deal
2026 Fitness Industry Policy Outlook: Advocacy Priorities with FIC’s Zach Weston
This Week In Fitness: HYROX x OTF, Peloton F1, and 24 Hour Fitness Expands Pilates
This Week In Fitness: Peloton Recall, Planet Fitness Price Hike, and TRX Joins The Picklr
2026 Fitness Tech Stack + AI Strategy: What Operators Must Build Now | MarketFit by ATFW
This Week In Fitness: GymNation’s Heavyweight Marketing Play, Daxko’s New Acquisition, and lululemon’s NFL Debut
Inside the Longevity Boom: GLP-1s, Peptides, and the Future of Fitness Business
This Week in Fitness: Reebok x F45, Hims & Hers, Kohler Health, ABC Fitness Wellness Watch
Why Gym Owners and Operators Must Take Ownership of AI | Fernando Chilvarguer, CIO at The Bay Club Company
This Week in Fitness: Kevin Hart Backs Simple, Wearables Rise, and NASM Reports GLP-1 Impact
Beyond Activ 2025 | Executive Fitness Business Insights & Industry Soundbites from ATFW