All Things Fitness and Wellness
All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape.
Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes.
Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business.
Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight.
Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann.
Episodes
200 episodes
This Week In Fitness: GymNation’s Heavyweight Marketing Play, Daxko’s New Acquisition, and lululemon’s NFL Debut
This week’s episode takes us from bold marketing in Dubai to major moves in fitness tech and fresh insights on GLP-1 medications. From one-tonne billboards to billion-dollar data plays, here’s what’s shaping the business of fitness right now.
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4:39
Inside the Longevity Boom: GLP-1s, Peptides, and the Future of Fitness Business
Longevity might be the industry’s favorite buzzword right now, but what does it actually mean for fitness operators?This week’s ATFW Podcast is another Soundbite Session, recorded live at Beyond Activ in Dallas, where we unpack the real...
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18:57
This Week in Fitness: Reebok x F45, Hims & Hers, Kohler Health, ABC Fitness Wellness Watch
This Week in Fitness is a weekly news show hosted by Krissy Vann, delivering the latest headlines shaping the fitness business in under five minutes. Produced by All Things Fitness & Wellness, it keeps industry leaders informed on ...
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4:49
Why Gym Owners and Operators Must Take Ownership of AI | Fernando Chilvarguer, CIO at The Bay Club Company
Coming off the heels of The Fitness Technology Summit, we continue the conversation that is dominating boardrooms and locker rooms alike: artificial intelligence.If you are tired of hearing about AI, you are not alone. But as Fernando Ch...
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33:12
This Week in Fitness: Kevin Hart Backs Simple, Wearables Rise, and NASM Reports GLP-1 Impact
Welcome to This Week in Fitness. Where Krissy Vann crunches the latest fitness business headlines all in under five minutes.Stories featured this week:-Kevin Hart invests in AI health app Simple-VASA Fitness strengthens l...
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5:11
Beyond Activ 2025 | Executive Fitness Business Insights & Industry Soundbites from ATFW
Welcome to a special edition of the ATFW Podcast: Executive Fitness Insights from Beyond Activ 2025. In this first Soundbite Session, we took the show on the road to Dallas to capture the quick takes and sharp insights that are driving t...
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15:32
This Week in Fitness: NikeSkims, WHOOP at Ryder Cup, Dua Lipa at Frame, EoS + AI
Welcome to This Week in Fitness, the show where we crunch the biggest fitness business headlines in under five minutes. Host Krissy Vann delivers enterprise-level insights on the moves shaping the global fitness, wellness, and activewe...
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3:55
How to Raise Capital & Franchise Your Fitness Business with Fractional CFO Albert Ramos
How can fitness business owners prepare for a capital raise or expand successfully through franchising? In this episode of the All Things Fitness and Wellness (ATFW) Podcast, we dive deep with Albert Ramos — Fractional CFO at Stratego, CEO at V...
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31:56
This Week In Fitness: Planet Fitness Gen Z Surge, GymNation Award, Pvolve Expands into Supplements
This Week in Fitness brings you the top fitness business headlines in under five minutes, keeping you informed on the latest trends shaping the industry.This week’s stories:-Planet Fitness – Record-breaking 3.7M teens joined the Hig...
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5:21
Corporate Wellness Growth | Reena Vokoun on Profits, Retention & the Future of Fitness
Corporate wellness is no longer a side program—it’s a growth engine for the fitness industry. In this episode of All Things Fitness and Wellness, host Krissy Vann sits down with Reena Vokoun, founder and CEO of Passion Fit, to explore how opera...
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41:06
This Week in Fitness: Nike Targets Gen Z, Crunch 9/11 Stair Climb, Therabody x Josh Allen, Rick Caro
In this week’s episode of This Week in Fitness, Krissy Vann breaks down the top stories shaping the fitness business world in under five minutes.Stories featured:Nike Reintroduces “Just Do It”Launch...
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3:30
Future of Fitness Business Marketing: AI Search & SEO Strategies | MarketFit by ATFW
The fitness industry is entering a new era where AI-driven search and SEO strategies are redefining how businesses reach and engage members. In this episode of MarketFit by ATFW, hosted by Krissy Vann, we bring together a panel of experts to di...
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1:02:55
This Week In Fitness: Pvolve Growth, Gold’s Gym Brazil, MICHELIN Wellness & NYC Bakery Run
Welcome to This Week in Fitness, the show where we crunch the latest fitness business headlines in under five minutes. Hosted by Krissy Vann, national television host and Director of Content at All Things Fitness & Wellness, this weekly seg...
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3:04
The Future of Digital Fitness and Human Connection with Wexer CEO Paul Bowman
In this episode of All Things Fitness and Wellness, host Krissy Vann sits down with Paul Bowman, CEO of Wexer, to explore the future of digital fitness and what it means for health clubs, operators, and the wellness industry.From his ba...
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37:50
This Week in Fitness: $100M Sleep Tech, Hyperice X2, Burn Boot Camp, Planet Fitness Back To School
This Week in Fitness, hosted by Krissy Vann, crunches the latest fitness business headlines in under 5 minutes. From major funding moves to new tech and franchise growth, we bring you the stories shaping the industry right now.In this e...
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4:02
Trends, Partnerships, & Growth Strategies with Brian Von Ancken of Wellness Growth Mastermind
Brian von Ancken returns to the podcast one year after launching Wellness Growth Mastermind to share the top trends shaping the wellness industry in 2025. From mental health and recovery to tech enabled services, discover where the biggest grow...
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31:10
This Week In Fitness: US Gym Visits Climb, Peloton Layoffs, GLP-1 Trends, and Reforme’s NYC Debut
This Week in Fitness, hosted by Krissy Vann, delivers the latest fitness business headlines in under five minutes, keeping industry leaders informed on trends, corporate moves, and market shifts shaping the global health and wellness sector. In...
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5:21
Biometrics, Retention, and the Future of Fitness Technology with Spren CEO Jason Moore
In this episode of All Things Fitness and Wellness, host Krissy Vann sits down with Jason Moore, CEO of Spren, to explore how biometric technology is reshaping the fitness and wellness industry from the ground up.Jason shares hi...
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32:41
This Week in Fitness: Presidential Test Returns, Crunch Expands, Xponential Sells Brands
This Week in Fitness delivers the top fitness business headlines in under 5 minutes with host Krissy Vann. In this episode:– President Trump reinstates the Presidential Fitness Test and revamps national fitness council– Brian Hibbard...
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6:25
Ross Campbell of Beyond Activ on Global Fitness Trends, Financial Outlook & Healthcare Integration
In this episode of All Things Fitness and Wellness, host Krissy Vann sits down with Ross Campbell, Founder and CEO of Beyond Activ, to explore the global state of the fitness industry. From financial health and emerging gro...
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35:13
This Week in Fitness: Fittest U.S. Cities, Planet Fitness Heat Promo, Ladder and Diplo, Echelon Acquires FORTË
Welcome to This Week in Fitness by ATFW — crunching the top fitness business headlines in under 5 minutes. Hosted by Krissy Vann.Here’s what’s making news:-American College of Sports Medicine Releases 2025 Fitness Inde...
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5:39
Tech That Sticks: Al Noshirvani on AI, M&A, and What’s Next for Fitness Business
In this episode of All Things Fitness and Wellness, Krissy Vann is joined by Al Noshirvani—Co-Founder and Managing Partner at ALTA Technology Group, and the founder of The Fitness Technology Summit. With decades of experience at the intersectio...
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31:58
This Week In Fitness: Obesity climbs, Samsung acquires Xealth, Club Pilates x Disney, FTC rule halted
This Week In Fitness is where Krissy Vann crunches the latest fitness business headlines in under five minutes.Obesity Rates Climb in CanadaA CMAJ study shows one in three Canadian adults are now obese, with the pandemic acceleratin...
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5:25
Future-Proofing the Fitness Industry | AI, Growth & Strategy with CEO of ABC Fitness Bill Davis
In this episode of All Things Fitness and Wellness, Krissy Vann sits down with Bill Davis, CEO of ABC Fitness, to unpack the strategies powering growth for fitness businesses worldwide. With ABC supporting operations across 100+ countr...
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50:16
This Week in Fitness: Apple Goes F1, World Gym Enters Brazil, WeightWatchers Cuts GLP-1 Costs
This Week in Fitness, hosted by Krissy Vann, delivers the top headlines shaping the fitness business landscape in under 5 minutes. Here’s what’s making news:🔹 WeightWatchers & Novo Nordisk – Expanded GLP-1 access with discounted Weg...
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4:48