All Things Fitness and Wellness
All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape.
Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes.
Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business.
Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight.
Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann.
Episodes
209 episodes
This Week in Fitness: Noom & Weight Watchers Redefine GLP-1 Strategy as Clubs Compete on Experience
This week on This Week in Fitness, host Krissy Vann covers the key business stories shaping the fitness and wellness industry as 2025 comes to a close, including:-Noom expanding further into preventive health with microdose GLP-1s, beha...
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5:29
Inside Boutique Fitness: KPIs, Capital, and the 2026 Outlook with CEO of FitGrid Ntiedo Etuk
In this episode of All Things Fitness and Wellness, Krissy Vann sits down with Ntiedo Etuk, Founder and CEO of FitGrid, to unpack how boutique fitness is being evaluated today and what needs to change as the industry heads into 2026.The...
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26:40
This Week In Fitness: GLP-1 Policy Shift, HYROX Science Report, ClassPass Activity Report
Welcome to This Week in Fitness by ATFW your five-minute rundown of the biggest developments shaping the global fitness industry.Hosted by Krissy Vann, this week’s episode covers expansion moves, training behavior insights, hybrid perfo...
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6:13
How Gym Owners Can Actually Retain Members This January: A Behaviour Science View with Myzone’s Dr Heather McKee
Every January, gyms see the same trend. A surge of motivated joiners followed by a sharp drop-off only weeks later. In this episode, Krissy Vann speaks with Myzone’s Dr Heather McKee, a leading behaviour change specialist, to examine what behav...
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38:43
This Week In Fitness: Matrix’s New Strength Line, Pickleball Kingdom’s TV Debut, elegant hoopoe’s AI Expansion and Equinox Hotel Deal
On this episode of This Week In Fitness, host Krissy Vann delivers a fast, news-driven breakdown of the major developments shaping the global fitness and wellness sector. Designed for industry leaders, operators and decision-makers, th...
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5:43
2026 Fitness Industry Policy Outlook: Advocacy Priorities with FIC’s Zach Weston
What advocacy priorities will shape the fitness industry in 2026?In this episode of All Things Fitness and Wellness, host Krissy Vann sits down with Zach Weston, Executive Director of the Fitness Indu...
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34:05
This Week In Fitness: HYROX x OTF, Peloton F1, and 24 Hour Fitness Expands Pilates
This Week In Fitness delivers your executive-level briefing on the biggest moves shaping the global fitness industry — all in under five minutes. Each episode breaks down the trends, company strategies, policy shifts and innovation stori...
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5:21
This Week In Fitness: Peloton Recall, Planet Fitness Price Hike, and TRX Joins The Picklr
Welcome to This Week In Fitness, where host Krissy Vann breaks down the biggest fitness business headlines all in under five minutes. Each week, we cover the stories shaping the global fitness and wellness industry, from earnings and expansions...
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4:11
2026 Fitness Tech Stack + AI Strategy: What Operators Must Build Now | MarketFit by ATFW
The fitness industry is changing fast. AI adoption, automation, data integration, new CRM capabilities, and member engagement platforms are evolving daily. The biggest risk is not choosing the wrong technology. The biggest risk is indecision.
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47:22
This Week In Fitness: GymNation’s Heavyweight Marketing Play, Daxko’s New Acquisition, and lululemon’s NFL Debut
This week’s episode takes us from bold marketing in Dubai to major moves in fitness tech and fresh insights on GLP-1 medications. From one-tonne billboards to billion-dollar data plays, here’s what’s shaping the business of fitness right now.
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4:39
Inside the Longevity Boom: GLP-1s, Peptides, and the Future of Fitness Business
Longevity might be the industry’s favorite buzzword right now, but what does it actually mean for fitness operators?This week’s ATFW Podcast is another Soundbite Session, recorded live at Beyond Activ in Dallas, where we unpack the real...
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18:57
This Week in Fitness: Reebok x F45, Hims & Hers, Kohler Health, ABC Fitness Wellness Watch
This Week in Fitness is a weekly news show hosted by Krissy Vann, delivering the latest headlines shaping the fitness business in under five minutes. Produced by All Things Fitness & Wellness, it keeps industry leaders informed on ...
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4:49
Why Gym Owners and Operators Must Take Ownership of AI | Fernando Chilvarguer, CIO at The Bay Club Company
Coming off the heels of The Fitness Technology Summit, we continue the conversation that is dominating boardrooms and locker rooms alike: artificial intelligence.If you are tired of hearing about AI, you are not alone. But as Fernando Ch...
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33:12
This Week in Fitness: Kevin Hart Backs Simple, Wearables Rise, and NASM Reports GLP-1 Impact
Welcome to This Week in Fitness. Where Krissy Vann crunches the latest fitness business headlines all in under five minutes.Stories featured this week:-Kevin Hart invests in AI health app Simple-VASA Fitness strengthens l...
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5:11
Beyond Activ 2025 | Executive Fitness Business Insights & Industry Soundbites from ATFW
Welcome to a special edition of the ATFW Podcast: Executive Fitness Insights from Beyond Activ 2025. In this first Soundbite Session, we took the show on the road to Dallas to capture the quick takes and sharp insights that are driving t...
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15:32
This Week in Fitness: NikeSkims, WHOOP at Ryder Cup, Dua Lipa at Frame, EoS + AI
Welcome to This Week in Fitness, the show where we crunch the biggest fitness business headlines in under five minutes. Host Krissy Vann delivers enterprise-level insights on the moves shaping the global fitness, wellness, and activewe...
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3:55
How to Raise Capital & Franchise Your Fitness Business with Fractional CFO Albert Ramos
How can fitness business owners prepare for a capital raise or expand successfully through franchising? In this episode of the All Things Fitness and Wellness (ATFW) Podcast, we dive deep with Albert Ramos — Fractional CFO at Stratego, CEO at V...
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31:56
This Week In Fitness: Planet Fitness Gen Z Surge, GymNation Award, Pvolve Expands into Supplements
This Week in Fitness brings you the top fitness business headlines in under five minutes, keeping you informed on the latest trends shaping the industry.This week’s stories:-Planet Fitness – Record-breaking 3.7M teens joined the Hig...
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5:21
Corporate Wellness Growth | Reena Vokoun on Profits, Retention & the Future of Fitness
Corporate wellness is no longer a side program—it’s a growth engine for the fitness industry. In this episode of All Things Fitness and Wellness, host Krissy Vann sits down with Reena Vokoun, founder and CEO of Passion Fit, to explore how opera...
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41:06
This Week in Fitness: Nike Targets Gen Z, Crunch 9/11 Stair Climb, Therabody x Josh Allen, Rick Caro
In this week’s episode of This Week in Fitness, Krissy Vann breaks down the top stories shaping the fitness business world in under five minutes.Stories featured:Nike Reintroduces “Just Do It”Launch...
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3:30
Future of Fitness Business Marketing: AI Search & SEO Strategies | MarketFit by ATFW
The fitness industry is entering a new era where AI-driven search and SEO strategies are redefining how businesses reach and engage members. In this episode of MarketFit by ATFW, hosted by Krissy Vann, we bring together a panel of experts to di...
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1:02:55
This Week In Fitness: Pvolve Growth, Gold’s Gym Brazil, MICHELIN Wellness & NYC Bakery Run
Welcome to This Week in Fitness, the show where we crunch the latest fitness business headlines in under five minutes. Hosted by Krissy Vann, national television host and Director of Content at All Things Fitness & Wellness, this weekly seg...
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3:04
The Future of Digital Fitness and Human Connection with Wexer CEO Paul Bowman
In this episode of All Things Fitness and Wellness, host Krissy Vann sits down with Paul Bowman, CEO of Wexer, to explore the future of digital fitness and what it means for health clubs, operators, and the wellness industry.From his ba...
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37:50
This Week in Fitness: $100M Sleep Tech, Hyperice X2, Burn Boot Camp, Planet Fitness Back To School
This Week in Fitness, hosted by Krissy Vann, crunches the latest fitness business headlines in under 5 minutes. From major funding moves to new tech and franchise growth, we bring you the stories shaping the industry right now.In this e...
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4:02
Trends, Partnerships, & Growth Strategies with Brian Von Ancken of Wellness Growth Mastermind
Brian von Ancken returns to the podcast one year after launching Wellness Growth Mastermind to share the top trends shaping the wellness industry in 2025. From mental health and recovery to tech enabled services, discover where the biggest grow...
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31:10