All Things Fitness and Wellness
All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape.
Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes.
Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business.
Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight.
Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann.
All Things Fitness and Wellness
Press Play on Fitness with Sonia Sidhu | Exercise As Medicine
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Explore the transformative power of exercise as medicine. Join us in this captivating episode as we warmly welcome Sonia Sidhu, a Vancouver based broadcaster with an impressive career in both radio and television. 📻📺
Life took an unexpected turn for Sonia when she faced the challenges of an ever-evolving industry, leading to a format change and a layoff last year.
The pause in her career brought health to the forefront, revealing the harsh realities of burnout: extreme fatigue, obesity, malnourishment, pre-diabetic concerns, and an overwhelming sense of malaise, all culminating in a critical moment last November.
Sonia's tenacity drove her to seek guidance from health professionals, addressing underlying issues with medication. However, it was the transformative power of fitness that emerged as the true game-changer.
In this candid episode, Sonia shares her personal journey of navigating profound life changes, taking charge of her health, and embracing fitness as the missing piece to reclaim her quality of life. Her story serves as a profound testament to the impact that a health-focused narrative can make, transcending the superficial noise of getting shredded or chasing certain body ideals.
This episode is a must-listen, especially for those in the fitness industry, as it illustrates the true healing potential of exercise as medicine. 🏅💊
