All Things Fitness and Wellness
All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape.
Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes.
Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business.
Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight.
Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann.
All Things Fitness and Wellness
Elevating Member Experience through Tech with Tara Levitt of ALTA Technology Group
"Welcome to 'All Things Fitness and Wellness.' In this episode, we're honored to have Tara Levitt, Co-Founder and Managing Partner of ALTA Technology Group. Tara has a profound impact on the fitness technology industry, offering strategic consulting and fractional CXO services to top fitness organizations. Her career spans across various roles in member management software and operations, working with some of the largest global brands.
In this episode, Tara shares her journey and provides valuable insights on advancing your career in the tech space. Discover the strategies that have propelled her success and learn how versatility and big-picture thinking can help you excel. We also delve into key innovations and trends from The Fitness Technology Summit, highlighting the significance of networking, panel discussions, and the future direction of fitness technology.
Additionally, Tara discusses the key focuses for enhancing the health club member journey in 2024. She offers expert advice on anticipating future needs and leveraging technology to improve member experiences. This episode is packed with forward-thinking perspectives and actionable insights that are essential for anyone in the fitness and wellness industry.
Don't miss out on this enlightening conversation with one of the leading voices in fitness technology. Subscribe, like, and comment to stay updated with our latest episodes and let us know what topics you'd like us to cover next!
Connect with Tara Levitt:
https://www.thefitnesstechsummit.com/
https://www.linkedin.com/company/fitness-technology-summit/
https://www.linkedin.com/in/taralevitt/
Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.linkedin.com/company/all-things-fitness-and-wellness
00:00-Career Advancement in Fitness Tech
13:12-Strategic Pivot in Fitness Enterprise Market
17:32- Navigating Business Growth and Pivots
23:57- ALTA Technology Group Consulting Business Growth
29:03- Fitness Technology Summit
42:13- Customer Journey Mapping and Industry Wisdom
50:07- Closing Remarks
