This Week in Fitness: Jane Fonda in VR, Dry January & ABC Fitness, and ŌURA’s $200M Funding Round

Welcome to This Week in Fitness, where we crunch the latest fitness business headlines in under five minutes. Here’s what’s making news:

Jane Fonda Goes Virtual: Jane Fonda partners with Supernatural on Meta Quest, bringing her retro fitness style to virtual reality with immersive workouts launching December 25.

Dry January Meets Fitness: ABC Fitness and Sunnyside team up to integrate mindful drinking tools into ABC Trainerize, reflecting growing lifestyle coaching trends.

ClassPass Fitness Boom: 2024 saw fitness bookings soar by 51%, with Pilates, low-impact training, and even ice skating leading the trends.

ŌURA Raises $200M: ŌURA completes a $200 million Series D funding round, valuing the company at $5.2 billion.

Xponential Fitness Leadership Shake-Up: Xponential Fitness announces the resignation of its president, Sarah Luna, marking a significant change in leadership for the global fitness brand.

Chapters:
00:00- Intro
00:14- Retro Fitness meets VR with Jane Fonda
00:37- ABC Fitness Dry January Collaboration
01:09- ClassPass Bookings Surge in 2024
01:44- OURA Series D Funding
02:11- Xponential Fitness Leadership Shakeup
02:41- Extro

#fitnessbusiness #fitnessindustry #fitnessnews

Chapters

• 0:00 Intro
• 0:14 Retro Fitness meets VR with Jane Fonda
• 0:37 ABC Fitness Dry January Collaboration
• 1:09 ClassPass Bookings Surge in 2024
• 1:44 OURA Series D Funding
• 2:11 Xponential Fitness Leadership Shakeup
• 2:41 Extro

Transcript

0:04

welcome to This Week in fitness where we crunch the latest fitness business headlines all in under 5 minutes I'm your host Krissy Vann and here's what's making news Jane Fonda is stepping into virtual reality fitness with the new collaboration on Meta Quest known for her 1980s workout videos Fonda is bringing her retro style into the digital age with a supernatural workout series launching December 25th the collection includes retro inspired routines boxing sessions co LED by Ludacris team workouts and a dedicated stretch session Dry January is gaining traction in the fitness industry and ABC Fitness is addressing this trend with the new partnership the company's ABC Trainerize platform has teamed up with Sunnyside to help trainer support clients with mindful drinking initiatives the collaboration introduces habit trackers educational resources and personalized alcohol reduction plans with Dry January participation growing annually this partnership reflects a growing focus on integrating lifestyle habits into fitness coaching Classpass data reveals a surge in fitness wellness bookings in 2024 with fitness reservations up 51% and spa bookings up 38% compared to last year pilates remains the most booked workout while ice skating emerged as the fastest growing class with a 698% increase booking patterns highlight a preference for weekday evening workouts and weekend mornings with September being the busiest month for fitness bookings these trends underline the rising demand for accessible personalized and community driven fitness options OURA the company behind the aura ring has completed a 200 million dollar series d funding round bringing its valuation to 5.2 billion the funding will support global expansion healthcare innovation and potential acquisitions in the wearables market with over 2.5 million rings sold and recent partnerships with Amazon Target and Dexcom Oras positioning itself as a leader in wearable health technology Exponential Fitness has announced the resignation of its president Sarah Luna effective December 13th Luna joined exponential in 2015 and was promoted to president in 2021 making her one of the youngest executives at a global fitness company during her tenure Luna spearheaded studio growth operational improvements and brand refreshes across exponential portfolio which includes Club Pilates Purebar and Cyclebar the company has not yet named her successor that's it for this weekend fitness I'm your host Chrissy Van and remember stay fit stay informed and keep your fitness business in shape happy holidays