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All Things Fitness and Wellness
If you're a gym owner, operator, boutique fitness studio owner, or a fitness enthusiast, searching for valuable insights to stay ahead in the dynamic world of fitness and wellness, you've come to the right place!
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All Things Fitness and Wellness
This Week In Fitness: Therabody Teams Up with Garmin, Life Time Reveals 2025 Fitness Trends
Welcome to This Week In Fitness, where we keep your fitness business in shape with the latest insights shaping the fitness industry. Dive into the trends and innovations impacting gyms, wellness programs, and recovery services in 2025:
- Strength Training Leads 2025 Trends: Planet Fitness responds to the rising demand for strength-focused routines by introducing new equipment, including the Magnum Hack Squat and Seated Calf Machine, across its 2,600+ locations.
- Recovery Tech Takes Center Stage: Therabody and Garmin join forces to integrate health metrics and recovery tools. Their new AI-powered platform, Coach by Therabody, offers fitness professionals a way to help clients optimize recovery and improve performance.
- Dry January and Holistic Health: The Surgeon General’s Advisory on alcohol and cancer risks aligns with fitness businesses’ goals to promote holistic health. Learn how gyms can leverage Dry January initiatives to engage members and support wellness goals.
- Pvolve Launches Strength Challenge: With strength training dominating 2025 fitness resolutions, Pvolve introduces its Strength Redefined Challenge, providing structured programs designed to drive member retention and build long-term engagement.
- Life Time’s 2025 Wellness Insights: Strength training, recovery practices, and sauna use top the list of fitness trends for 2025. Discover how fitness technology and holistic health strategies are reshaping the industry.
welcome to This Week in fitness where we cover the latest fitness business headlines all in under 5 minutes I'm your host Chrissy Van and here's what's making news strength training remains a top priority this year according to Mind Bodies 2024 Wellness Trends Report over 60% of individuals are focusing on weight and strength training in their routines in response Planet Fitness is introducing new strength equipment such as the Magnum Hack squat and seated calf machine this rollout is expected to reach nearly all locations by the end of 2025 recovery continues to gain momentum in the fitness industry Thera Body and garment have partnered to provide personalized recovery solutions by integrating Garment's health metrics with Thera Body's recovery technologies as part of the collaboration Therabadi has launched its AI powered platform coach by Therabadi which analyzes wearable data to offer dynamic and personalized recovery recommendations as Dry January gains popularity a new advisory from the Surgeon General emphasizes the link between alcohol consumption and cancer risk with alcohol related cancers accounting for an estimated 100,000 cases annually this presents an opportunity for fitness businesses to promote holistic wellness initiatives such as workshops or support groups that align with broader health goals and engage on multiple levels pvolve is introducing the Strength Redefined Challenge to kick off 2025 the six week program running January 6th through February 17th offers members structured workouts focused on building strength and improving overall fitness the program includes progressive weight training strengthened sculpt and sculpt and burn classes this initiative reflects the industry trend of incorporating structured routines to sustain member engagement well beyond the initial New Year rush a recent survey by lifetime pulling over 1,350 participants highlights 2025 fitness priorities building muscle remains the top goal with recovery practices like stretching and foam rolling also gaining traction sauna use has increased with 25% of respondents incorporating it into their wellness plans additionally 60% are using wearable devices or apps reflecting the continued influence of technology on sustainable and data driven fitness routines that's a wrap on This Week in fitness remember stay fit stay informed and keep your fitness business in shape I'm Chrissy Van and I'll see you next week with more industry headlines