This Week in Fitness: Orangetheory Partners with Molekule, Pvolve Expands, and Therabody Targets Women’s Wellness

Welcome to This Week in Fitness, where we crunch the latest fitness business headlines to keep your fitness business in shape! From innovative wellness initiatives to industry growth, Krissy Vann has you covered in under five minutes.

Stories This Week:

Orangetheory Partners with Molekule:
With cold and flu season in full swing, Orangetheory Fitness is enhancing air quality in select studios by deploying Molekule’s FDA-cleared PECO-HEPA technology. This move aims to create safer and healthier workout spaces, reflecting a growing industry trend toward health-focused innovations.

Therabody Launches for Women's Wellness:
Therabody has introduced Therabody, for Her, a program designed to address women’s health needs across key life stages, including mental well-being, menstruation, motherhood, and menopause. This initiative is part of a broader effort in the industry to prioritize science-backed solutions for women’s wellness.

MyFitnessPal Tackles Extreme Diets with FadLab:
In response to New Year diet trends, MyFitnessPal’s FadLab is shedding light on the dangers of restrictive dieting. The initiative highlights the importance of sustainable progress over quick-fix solutions and aims to educate users on the benefits of balanced health strategies.

Global Wellness Summit’s 2025 Trends:
The Global Wellness Summit’s Future of Wellness report outlines key trends shaping the industry. These include a return to analog wellness experiences, the rise of social saunas, wellness travel, and advancements in wearable health technology. Fitness businesses have opportunities to expand offerings that align with these evolving consumer preferences.

Pvolve Expands with New Franchise Locations:
Boutique fitness brand Pvolve is growing its footprint with new studios in Dallas, Miami, Charlotte, and Portland. Known for its low-impact functional training, the brand is meeting increased demand for sustainable, longevity-focused fitness solutions.

Affordability Barriers in Fitness:
A new report from the Health & Fitness Association highlights affordability as a key barrier to accessing fitness facilities. The study found that reducing membership costs could significantly increase participation, leading to improved public health outcomes, stronger communities, and economic growth.

Chapters

• 0:00 Intro
• 0:14 Orangetheory Partners with Molekule
• 0:39 Therabody Launches for Women's Wellness
• 1:05 MyFitnessPal Tackles Extreme Diets with FadLab
• 1:37 Global Wellness Summit’s 2025 Trends
• 2:17 Pvolve Expands with New Franchise Locations

Transcript

0:03

welcome to This Week in fitness where we crunch the latest fitness business headlines all in under 5 minutes I'm your host Chrissy Van let's dive in to what's making news it's cold and flu season and air quality is becoming a top priority for fitness facilities Orange Theory Fitness is rolling out molecules FDA cleared PICO Hepa technology in select studios to reduce airborne pollutants like viruses allergens and bacteria the goal is to create safer healthier workout spaces something more fitness operators are focusing on as part of a larger trend toward health focused innovations Therabody is also making moves in the wellness base with the launch of Therabody for her a new initiative designed to support women through key life stages mental well being menstruation motherhood and menopause the company is funding research on women's health challenges and offering education programs to empower women to manage their wellness more effectively this is part of a broader shift in the industry toward recognizing and meeting women's specific health needs the New Year has many people rethinking their health strategies but not all approaches are effective my Fitness Pal is spotlighting extreme diets with its Fad Lab an interactive experience designed to educate consumers on the dangers of quick fixed dieting the data is telling 81% of failed dieters report that overly restrictive plans are the reason for their lack of success despite this many remain tempted by extreme approaches making Fat Lab a timely initiative to encourage more balanced sustainable progress meanwhile the Global Wellness Summit has released its 2025 Future of Wellness Report outlining major trends shaping the industry one key shift consumers are moving away from digital overload and seeking real world wellness experiences group retreats nature walks and social fitness activities are all on the rise while sauna culture is also being reimagined as a social hub additionally wellness travel on both cruise ships and trains is becoming a more popular option with onboard fitness and spa programs integrated into the experience businesses are expanding to meet these evolving needs focusing on holistic wellness rather than just traditional workouts boutique fitness brand pvolve is capitalizing on demand for low impact functional movement training by expanding its presence in key markets new franchise agreements will bring studios to Dallas Miami Charlotte and Portland creating local job opportunities and access to wellness centered fitness programs p evolve emphasizes long term health and mobility over short term aesthetic goals a shift that's resonating with more fitness consumers the focus on accessibility and sustainable fitness ties into a new report from the health and Fitness Association which highlights affordability as a significant barrier to physical activity the report shows that fitness facility members are 56% more likely to meet global physical activity guidelines than non members and report higher life satisfaction however 61% of non members cite cost as the main reason for not joining the research suggests that even modest reductions in membership fees could encourage more people to engage in structured exercise leading to improved health outcomes job creation and stronger communities that wraps up this week in fitness I'm your host Chrissy Van and remember stay fit stay informed and keep your fitness business in shape