CEO Andrew Menter on Using Technology to Improve Member Retention, Engagement, and Client Outcomes

CEO of Physmodo, Andrew Menter, joins the All Things Fitness and Wellness podcast to discuss how fitness technology is transforming the industry. Andrew shares his personal journey from an unsuccessful business exit to discovering his passion and launching Physmodo—a company dedicated to helping gyms, fitness professionals, and corporate wellness programs use movement tracking technology to improve outcomes.

In this episode, we explore how leveraging technology can help reduce injuries, boost personal training revenue, and improve member retention. Andrew breaks down how objective movement data empowers trainers to create better client programs, enhances the member experience, and drives gym profitability. We also dive into the challenges and opportunities of implementing fitness technology at an enterprise level, with insights relevant for gym owners, operators, and wellness program leaders.

Whether you’re looking to increase member engagement, improve client results, or stay ahead in the evolving fitness industry, this conversation with Andrew Menter provides actionable takeaways and key industry trends.

Don’t forget to like, comment, and subscribe for more interviews with fitness industry leaders and business insights.

#fitnessbusiness #fitnessindustry #podcast

Transcript

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Having to replace staff can be a very, very expensive problem. So when you invest in them, they'll stay longer, and it will also transcend to the members and the clients. Ultimately, they will become better fitness professionals, and they will serve your members much, much better. It's about$3,000 per employee to replace them on acquisition, development, retention. So you know, invest in your people. This is all things fitness and wellness, uniting industry thought leaders and fit influencers on the mission to inspire innovation and encourage people to live a life fit and well on today's episode of ATF W I'm joined by CEO and founder of coach 360 Kathleen Ferguson. You may recognize Kathleen from her work with idea, health and fitness Association, oxygen magazine and athletic news, where she's helped shape innovative strategies that drive real impact. But today, she's here to break down a dirty little secret in the fitness industry, high staff turnover and what needs to be done about it, on the episode we get into why investing in the growth and development of fitness coaches isn't just good practice, it's essential for retention and better member experiences. The evolving role of fitness coaches in addressing women's health, including menstrual cycles, perimenopause and menopause, and how fitness businesses can finally tackle staff turnover head on with smarter strategies and better support for their teams. Before we get to it, be sure to hit like and subscribe. We have new podcast episodes Weekly. I'm your host, Krissy Vann, and this is ATF, W. Record is always key, but the skill testing question is, I'm going to have you say your first and last name for me, just so I can ensure I pronounce it right later in your intro, so you can go right ahead. Thank you, Andrew, mentor perfect, even when it looks exactly as it reads. My original last name is actually Vann new and Hove every vowel under the sun. I always ask, yeah, well, I get called mentor half the time and it's incorrect and I'm hardly one. Well, I doubt that you're going to be mentoring us a little bit through the conversation, but just so you know, Andrew, I'll do your intro separate to the podcast itself. So when we get started here, don't feel like I launched in and didn't tell anybody who you are, what you do, but if you're all set, we'll kind of get rolling here. Yeah, let's do it well, Andrew, I am so happy to have you on the ATF W podcast. And before we were starting here, we had a brief chat about how much I love people that have had several pivots in their career path, and you really seem like a fine example of that, having experienced time as an athlete, in addition to that starting off in finance. So tell me a little bit about how and this is probably going to have a varied story here. Did you end up in the fitness technology space? Because that's a little bit of a leap from going from the finance world. Yeah, well, I ended up where I should have started. I I went to law school for I think the main reason people go to law school, which is a lack of a creative alternative. And about 30 minutes into my first class, I just said, There's no way in hell I can do this for a living, but I'm here, so you know what's three years of my life. And so then I decided that I'd get an MBA with it. And so I took that and ended up on Wall Street, and it was a very I mean, I was motivated by money then, so things have changed a little bit. And I didn't, you know, you make a lot of money, you work stupid hours, but I didn't feel like I was adding any value you can get replaced the next day, no one would care. So then I started at a company where I saw an opportunity in college health centers, and that was just not smart, because I had no passion for it, and I also didn't know what I was doing, because I came out of a finance and legal background. I got my license for law, which I keep up, but I never practiced. It's been helpful, though, and so I did this business for about nine years, and should have stopped probably after 18 months, but I was just stubborn. What exactly was this business? Because that's a big dedication to be like, I wasn't passionate. I was stubborn. I was stuck there. What was it? Yeah, well, this is traumatic to talk about. So thanks, Krissy. I mean Eric balzo and I once, he referred to my podcasting with them as a therapy session. So tell me more about what was traumatic about this. We can, yeah, you'll save me whatever, 250 bucks an hour or just 30 minutes. So yeah, so it well, ended up losing absolutely everything, hence the trauma. But okay, yeah, so it was so college health centers, briefly, for the most part, mandate their kids. Have private health insurance, they just don't accept it. That's always a fun riddle. Yeah, it's yeah, it's odd. And so our company put their doctors in networks of insurance companies, and we generated a non tuition based revenue stream, which one would think is good, because students would pay less. And then we developed a software and it was a, I think, a pretty good business model. It just didn't end up being a good business. And I think, as with most businesses, you need to execute well and have a bit of luck. And I didn't execute very well because I didn't know what I was doing, coming out of a banking background, and then we got a few things not go our way. So, you know, that's okay. I learned a lot, and it's been very helpful in subsequent endeavors. And so I moved on to from there to trigger point, and I met Cassidy Phillips, the founder at a triathlon, and loved the things he was doing, and ended up being on the board, and then came in as CEO for a little while. And so that was my that's how I got into the fitness space. And it was, it was great. I'm so curious, because I just find that everybody that ends up in the space, and obviously, you're very athletic, you, I mean, it looks like you've done Iron Mans. I saw the bio. So it's not like you're somebody that's sitting around and twiddling your thumbs, but to your point, having poured yourself into a business you weren't passionate about. And not to really hammer this home, but I feel like there's so much value in what our quote, unquote failures are, and being able to pick yourself up on the other side, how integral was fitness for you mentally to get through that traumatic experience? Because we talk about that a lot, and I'm just curious how much you leaned on that as a tool. Because, you know, you have the successful Wall Street career, you decide to make a pivot that's not going well, that would take such a hit on the ego. And not to say that we have to be entirely ego driven, but I think to be successful, you have to do a dance with it and things like that can be so crushing to that part of ourselves. Yeah, I mean, there's a there was a lot of ego and I started, I think it was a lot of ego that got me to start the business in the first place, because having come out of Wall Street and been successful there, and been going through, you know, getting getting into an Ivy League school that was easy, and just law school, a lot of things were easy, and, you know, and I figured, hey, this will be easy too. And I just got crushed So, but so it was a failure. But I was watching a presentation a while ago, and it was for from the bio mechanics expert at Red Bull. And I'm saying that incorrectly, but a smart dude who had good experience, and he had a quote on his presentation that said, secret. Celebrate failure, stick it out. It was just, it was, it's, it's, I think probably one of the we get these motivational quotes all the time, and they're good, because it's like, okay, that's a good reminder, but that was a new one. And I, and I like that, but going back to your original question, so the business failure was 2011 and I'd done a couple Ironmans, and a friend of mine was going to Europe to do the Frankfurt one, and so all I did was was train and train and train. And I think it's led to my body not being as healthy as I'd want it to be, which I think I was an impetus in some way, for starting fizmoto. But, yeah, I just trained, trained and trained. And the race was in July, and it went really well. And I got into Kona, so I did that in October of that year. And I think there's, I don't say, better ways to deal with tough times in life. I think I could have supplemented it with something else, instead of training 25 to 30 hours a week and, you know, sacrificing a lot. But there's, there's the honest answer to your question about how I dealt with it. I enjoy honest answers very much so. And at the end of the day, mentally, you were honing something in yourself, either that or you're a glutton for punishment. And you decided, hey, I'm going to continue building businesses, but I'm going to do something that hits and resonates. So you talked about how you tried to create a business before, but didn't feel the passion fizz. Moto, where did the spark Ignite? And did you recognize immediately that there was a passion spark there. Yeah, I had a movement assessment done on me, and it was, I think, 2014 and I'd have had, and have continued to have a number of issues, which just kind of seems hypocritical, given that we measure movement, but it doesn't mean. My movements good, I can just track how bad it is. But I had a movement assessment done on me, and I thought it was great. I did a number of movements and was given a score, and was given some, you know, corrective protocols to try and improve. And it was my first exposure to something like that. The issue was that it took a long time, and therefore I wasn't able to ever repeat it. It's like FMS is phenomenal functional movement screen. It's been out for a long time, and it kind of made movement a household word, but it does take a fair amount of time. It's subjective, because you need another human there, and with another human there, you can't self assess. And so I like the idea of being able to track my movement and do something about it when I had an injury, because I've had and it's funny, everything's on the left side. It's, you know, Achilles tear. So surgery on that SLAP tear label tear on the shoulder, ruptured bicep tendon left also tormentiscus, which I think everyone has, but this was a bad one on the left side. And now I'm dealing with the TFL hip flexor thing left side. So, you know, asymmetry is the number two cause of injury, beside, you know, behind previous injury. But I love the movement screen idea, and I just wanted to have a situation where I, we, I and others could screen self, assess, and do it quickly, so you're getting high throughput, and you're getting your movement scores frequently. So you've talked about wearables, and I know you had Marco on from from work. I love those guys. We're partnering with them. So we're going to be integrating wearables into our app. You know, there's a lot more on there, and where that could lead to some AI, fun stuff, but talking about the passion, but your total face demeanor change when you said that, that's cool. Yeah, you're excited about whatever this is, so make sure the press release comes over here. Yeah, for sure, but, I mean, imagine so I've worn wearables, and you get your sleep score and HRV and all that stuff and and if you measure that once every whatever, few months, the data is not helpful, because there's so many variables. I mean, where you just on a flight, what's your stress level? There's so much so you kind of need, you need that everyday reading, so that you have a baseline and, yeah, if my HRV is 20% below normal, like, okay, that means something, if so, that's what we're trying to accomplish on the biomechanics side, because biometrics are there, and Biomechanics is what's missing, we're trying to fill that gap. So talk to me a little bit about where the business is at now, because one of the things that I found fascinating is you're mirroring, really exactly where the industry as a whole seems to want to go, and that's intersecting the healthcare component with the gym component, and people that are gym goers and the consumer side seem to be demanding so much more when they walk in the door. They want data. They want information. They want to know exactly how they can train they want to hack their bodies. So talk to me a little bit about this technological niche that you're working in and where it's advantageous, and building all those bridges that really seem like what the consumer desire is at this point. Well, what I find interesting is that we look at everything that's measured, and even when you go to the Aside from wearables, you go to the doctor and get your cholesterol measured and, you know, blood pressure and whatever else they they do, but the and so we're trying to deal with, you know, circulatory, respiratory, diabetic, kind of, all those issues, you know, maybe a, one, a, b, h, B, A, 1c, there you go. So the number one health care claim is musculoskeletal. Interesting. I actually didn't know that. Yeah. There was some survey, it was about 10 years ago, that said what percentage of Americans reported the following medical conditions, and it was 33% respiratory, 28% circulatory. I may have that mixed. It was 13% diabetic, and I think that's gone way up. And then musculoskeletal, was 54% I believe it. I mean, there's there, you know, for instance, back pain, I think it's, I don't know how they get these numbers, so who knows what it means, but there's something like 250 million loss. Work days due to back pain. So how? So not every single, not every single injury is preventable. There's, you know, there's some acute things that happen, but a lot are and so just like people are measuring what I've some of the things I've mentioned, we need to be measuring movement. So I mean movement, it's a great tagline I stole from from Kris Frankel. You know, sports scientists, many in the industry may know former TRX now beaver fit, but he put it perfectly when he said movement is a vital sign and and it's so true. So as far as see, you'll ask a question, then I'll answer something completely different, and I'll I love it. That's the joy of podcasting, because at the end of the day, we have this platform to be able to take the long way round. So yeah, so I'm kind of it's I should probably get into politics with the voice, but no, I actually end up answering the question. So, never mind. And so, yeah, I think I find it there's so many so trainers, whether they're in person or remote, are giving programming, and they're giving programming based on, on what, what the client's goals are, and and so forth. I don't know how you prescribe a program. And so here's a six or eight week thing. And six or eight weeks, and you don't divert at all, because you're not tracking somebody's movement. So if I'm coming in one day, and because we're measuring on mobility, so shoulder, hip, knee, ankle, all that stuff. If I come in one day and you're you're coaching me, and my hips are really off that day from my baseline, and we're doing dead lifts that day, well you probably shouldn't do deadlifts that day. Or, yeah, we're going to go for one rep max today. Let's probably not do that. So again, it's data driving decision making. And I just don't understand how you can't take how you move into account, and maybe people do, but it's like, okay, Krissy, I want to see you just, just do a squat. Let me kind of take a look at your movement here. There's nothing objective about that. And so that's what we're we're trying to do. We're trying to help people make decisions that that are important, that really need to be there, for trainers to do their jobs better. And it's more information to give to clients, which I think helps, helps in their job. Yeah, without question. I think even the retention piece, the engagement piece, it all plays into it. Because especially when you think of a gym goers mindset that's investing in that time with a trainer, we hear it and see it all the time. If they're given that data and that info, all of a sudden, that's the conversation they're having with their family at the dinner table. They're so excited to be there. They're so excited to have the appetite for information. It's not necessarily the high level athletes that I think a lot of this type of technology was originally designed for people are wanting to take in their hands How to Move best, how to feel best. I'm curious in regards to integrating with gyms, because obviously we have a lot of health club and gym owners that tune into the podcast. One of the things that I constantly heard last year at different conferences was how the industry itself has always been a little bit slow to adopt technology, a little bit hesitant sometimes if they can't be sure what the ROI will look like. So tell me how the conversations have gone for you bringing fizmoto to life. What are kind of the key points that you like to deliver in regards to how technology like this can help their bottom line, yeah, and the KPIs on that aren't that easy, because there's a lot of variables. But if we go back to this is a long time ago. It was end of 2016 and we just started, and we wanted a partner in the gym space. And I knew several people at TRX, because having worked at trigger point, I knew four people I work with a trigger point were now at TRX, so that's how I was able to get a meeting with them to try and partner. It's just really good timing. So I talked earlier about, you need a little bit of luck. So that was that we were fortunate to have the meeting at that time, because Ursa was coming up in three months and and Randy, Randy Hetrick, and he just said, Hey, this, this is great. Can you be ready by Ursa? And in retrospect, I don't know why I said yes. I know why I said yes. I just didn't think we'd be able to we were doing, we were doing coding, you know, the day before Ursa, which is so, just so bad. Yeah, that's such bad practice. And then we, we got to Ursa, and it'll take me a while. I'll call it health and fitness Association, but I think it'll take me, like, a long time. It's, you know, Twitter. Aren't alone. We still talk, we still follow Twitter, and then we kind of anyway, so we feel fresh. You're off the hook today. Yeah, we went to Ursa, and we had people go through and they loved it. We did have internet issues, which caused it to sometimes freeze at the end of a screen. And we learned a lot when you're trying to do proof of concept. Yeah, well, environment, lucky you. The good things about these conferences is you can typically blame internet for anything, but now you can. You can do our screen offline. It doesn't, it doesn't really matter. But and then Ryan Damon, who ran sales at the time, decided, in his infinite wisdom, to do a Facebook Live. I'm like, dude, it'll probably work, but if this thing freezes, we're in trouble. Anyway, we ended up doing about 1000 screens, and people really enjoyed it. They brought their friends the next day, and they competed. And so we're getting good data, and we're just not, you know, throwing it in your face to make you do it. People are voluntarily doing it. So the partnership with TRX was great. The challenge was because they did the marketing, the sales, the implementation, the education, the ongoing support, first level support. The challenge we had at that time was we were using the Connect camera, which is, is a 3d camera that's in the Xbox, which, you know, a lot of people may be familiar with that. And so we had that, and we had a Dell monitor, all within this kiosk. So it was, we were hardware, but it was kind of a hardware software play. And that was, that was cumbersome. It wasn't something that people could could assess remotely, but we still were very successful. It took a while to your point of adoption because it was, it was pretty new, but we looked at it as an engagement tool, so like an in body where you know it, you know it's, it's kind of a retention tool. And it's got good stuff, but you can change your movement in five minutes, or you can't really change your body comp. Well, heck, these days now you can change it in like a week, but yeah, still. And so we were able to get in several 100 gyms. We were in 28 countries, and then we're we're in a good spot, and then the pandemic was not good for us, and that's that's okay, because we took the opportunity to do our software that it could be used on the iPad, iPhone, Android devices. And so we came out of COVID being able to do that, and that's, you know, now we don't have to deal with this cumbersome, you know, pieces that we had with TRX so ROI, a lot of gyms are seeing that they can generate personal training business out of our software and get a quick return on investment. For those that aren't selling personal training, for instance, stretch slab. We're in all locations there, which I believe is it's over 500 now, and they're also in Australia and Japan and Mexico. It's a it's a great engagement tool. So depending on the business, we can use it in multiple ways. And we're in plenty of verticals outside fitness as well. Tell me a little bit about the other verticals that it was applicable to. And did any of them surprise you? Like, you come up with something and then all of a sudden you have, like, did you have any light bulb bajas of like, oh, we should pursue this avenue. I This, this business is so fluid. We're, you know, working on our new investor deck. It's like, oh, wait, that vertical could be really successful. So that was last week, amazing. So the light bulbs are still popping. That's nice, yeah. But, but it's, it's, but most of it wasn't surprising. We're going into some verticals that have done movement screens for a while, and they have the same challenges I mentioned earlier. So it's multiple assessments. It takes a long time. They can't self assess. One vertical I don't love at all is college sports, but we are with the University of Tennessee, and they reached out to us. And I love the people there. So they they have 550 athletes, and they don't, they can put our software in their strength training room, and the kids, I'm 51 so anyone believe. 40 as a kid. So the kids, especially, you know, 18 to 21 they can go in there and screen that they they can get all athletes in there. They can get all 550 in one day, but they're screening once a week, and then the coaches get all the information one market. So What's critical is being able to screen remotely and self assess. And so that becomes applicable a lot in personal training now, but also youth sports. So we have a we have a contract with a sports Orthopedic Hospital in Georgia, and they work do outsourcing, with athletic training, with with high schools and and travel clubs in this 25,000 athletes. So they used a movement screen, but it wasn't practical because of what the challenges I mentioned. Well, we're a good answer there, so that's one that we're excited about. We're also in the chiropractic space, right? I think of it this way. Any one business that is that where movement's important, and they've used some sort of movement assessment, that's where we fit. And yeah, even we're just signing a distribution agreement with an Australian company, and they do things very differently, but corporate wellness is a big deal there, and so they're going in and screening, and they haven't been able to do movement, and now they can, and the employer mark, the employer market, should be number one, based on, again, I mentioned all these lost work days, we can really help with back injuries. If you have bad hip mobility or hamstring flexibility is bad or poor. Core, your back may be fine, but it's not going to be soon. So that's on the preventive side, and again, coming back to health care claims, I don't love that vertical because it's super difficult, long sales cycle. It takes a while probably to demonstrate your ROI. But, yeah, I think there's, there's a lot we weren't we were we were in the Navy, you know, the Navy SEALs. And I don't like the government vertical, because there's such an opportunity there. But that takes too long. And interestingly, some of the bigger, stronger athletes are the ones that move the worst. Yeah, I believe that, I think, to your point of what you said happened during the Iron Man and all of that, we put your body through so much, especially if you're at that level of athleticism. Because I think mentally, you end up so tough that you override the signals that your body is telling you quite a bit earlier. Of like, Hey, we should slow down, stop or move differently, but we decide to mentally override your body saying, hey, alarm bell here, and that's probably when you're getting them. Alarm bells were long gone if you're at that level of athleticism. Yeah. And so in the military, I don't know what the tests are now, but it was, and may still be, something like, how fast can you run two miles? How many push ups can you do, sit ups, etc. And if you're the strongest person, you're you can, you can push yourself and do a lot, but you are so susceptible to injury at that point that it just it doesn't make sense. And I don't, I really don't think it's because these people don't understand how important movement is. There just isn't something that's so quick. I mean, the lot of the military is doing some sort of movement assessment, but again, doing it once every three months or six months doesn't give you any actionable data. Yeah, you're taking what they need and making it intelligent. So that makes a lot of sense. I'm just curious, and you shared a couple of reasons why. But when you mentioned the college sports, you also said you didn't like that vertical. What was the reasoning? Is that also a time constraint or so, we're gonna get back. We're gonna get back to my trauma. So I worked in higher education, and that's where I got, yeah, I think a couple things. It's, it's this, it's the sales cycle, and it's a very finite market. So I think our software could be most useful, maybe out of any market, in that market, and that's a it's a different play than personal training, which is, let's generate personal training business, or let's, you know, have engagement retention that is truly preventive. You don't need to sell anything to your, you know, first string quarterback. I mean, of course, just need to make sure that quarterback doesn't get injured. So it's, it's a, it's a great market on paper, I just think business wise, and a lot of people go after that in the in the pro market, because it's glamorous and it's nice to say, but I. That's why I asked. When you said it, when you were kind of like, eh, but then also when you were like, We're gonna unlock my trauma. I was like, Tell me more. But you just skimmed over it. We won't dig. It's okay. That's I just don't think anyone cares. I have other things to share that people you know might care about and and if I, if I may ask the question and answer it myself, because, yes, we have time restrictions, but we mentioned about Ron, who you had on recently, talking about AI, and you know, that's, that's the buzzword of of now, and I don't think it's really just a buzzword. This isn't going away, but ultimately, where we want to go, because we're getting a lot of data here, and we're saying, All right, so Krissy, here's a couple issues you have. Really want to focus on. This shoulder program and this whatever else. There's a number of different correctives. I think ultimately we're going to be able to see what actually what works on people. So we come become this AI recommendation engine. And so your baseline might be, you know, a 55 on your shoulder mobility on the right side. And we're not diagnosing anything, by the way, we're just giving data. And so if you come in and then you get injured, and you get down to a 37 and then we something's happened, you know, rotator cuff or whatever. It doesn't really matter. We need to get you back up to a 50. I don't even know what I said, 57, five. Okay, well, I improved you by two right away. So, so, so we need to get you back to your baseline. And so what is going to what is going to get you there? What programs and what protocols, and I think at that point, it becomes a recommendation engine. Also, with bringing in the wearable data, you just can look at what's going on with some of these other non biomechanical issues that could be interesting. And also, so right now, I'm dealing with a TfL deal, and I love dry needling. It's too most effective for me. Yeah, hands down. It's supposedly illegal in California where I lived. So why do you happen to now, if not, I'm gonna have to look this up, but I'm like, why? I don't know, because California, yeah, now I'm gonna have that song stuck in my head too. All day I went to an acupuncturist, and she they do it at my physiotherapist. Oh, well, maybe it's a Canadian thing. I don't know. Come, come on over California. Vancouver welcomes you. Yeah. Well, I we won't digress there, but I think you may have a lot of visitors coming your way. So, but, you know, I like cupping and sometimes A R T. And on our software, you're able to, on the consumer app side, you're able to put with a body map of your your soreness and injuries, of, you know, if you have any, and then also, you know, adding the ability to say, Well, what kind of treatments are you getting? And then your scores changing your soreness is changing your injuries are training. And so you know, not everyone will have dry needling, but I know that based on the treatment I'm getting now, that that this TfL is going to get better, my hip mobility is going to get a lot better, and I'll get a return to action. So it's not the same for everybody, but we'll able to have a number of protocols that work. We'll be able to see if you have these certain issues, injuries, etc, well, that's probably not good if you're playing a certain this sport or that sport. There's just so much that can be done out of the data we're getting that it's not going to happen overnight, because we've pivoted from using this connect camera to being able to use our assessment on your on your phone. So we're getting a lot of new data. But I'd say if we have this podcast next year, at this time, I'd be telling you what some of those recommendations are. I will be setting a reminder Surrey is on it. After this comment, hey, sorry. We need the reminder because we will do this again. But I also appreciate that you basically let into exactly what I was going to ask you, because obviously in any business, you're always forward thinking of what's the next thing. And you had already dropped the nugget earlier that the next thing is already in the work. So I guess my follow up to that, because you are going to be branching more into this wearable AI space and integrating that, what is your timeline on potential announcements of potential partnerships kind of sort of me. I mean, you have the legal lawyer side of you. So I'm like, what can you tell me in this podcast of what people is this going to be another HFA announcement where your internet craps out the day before, or what, cramming to the midnight hours? Will you be coding before March 11? Is that when it is is that that soon? Oh, wow, yep. So he's like, Yes, I will be coding. Yes, I heard it here. Yes. I couldn't tell you the first thing about coding because. We have people that can so that's key. Yeah, I love the partnership with rook that we're kicking off now I don't know how long. I don't know when we're going to unveil that, but hopefully soon. And I like that. The example I like to give is so when I had a whoop. And I went on a long hike in hot weather. I slept really well and got a 97 and HRV was terrific. And my message was, okay, you're in great you're in a great condition. And today, today's a peak day. Go crush life. And having dealt with the meniscus issue, my my software, the score and our software was down 15 points because, just because. And I knew that would happen, but I wanted to get the hike in anyway. And so all I did wanted to do that day was sit on my couch and put on my compression boots and ice and do the things I bottom line is not a peak day for me. So how do we take that 97 I'm getting for all these others, call it biometrics or markers, and my 34 on my movement, and give me what is my what is my true readiness score for that day? That's not going to be easy, but we need all this data. We're going to be getting all data, you know, with, with rook is integrated with, I think, everybody, and we'll be getting some, some really cool data. I think it's, it's, it's going to be tough on the UI side to, you know, again, have these, these smart people figure it out. But I just, I think being able to look at your true, pardon me, readiness and recoveries is is critical, and you can't just look at how you move, and you can't just look at how you sleep absolutely well and you are on it. So we look forward to seeing this unveil. You know you kind of, well not kind of you did start this conversation off sharing a story where you weren't in the right place. You kind of knew it. You lacked passion. You gave it everything, which I think is super admirable. Probably learned 9 million lessons along the way. Ask yourself, why the fuck am I still doing this? Probably 80 million times more. But I'm curious with where you're at in this fizz moto journey. What is exciting you most as you move forward through this, because it sounds like the passions there. So what's exciting you most as you look ahead? Probably getting the company acquired in a couple years, and going to college, maybe exit. Yeah, I want to go to I want to go I want to like, my cooking is getting super boring, and I don't really know how to plate food very well, and so I really want to learn that so, but I but kind of going back to my my first job, where in investment banking, where if I got fired, then I'd be replaced the next Day, and it wouldn't matter. I think what we're doing, we're doing now really, really matters. It. It's exciting to be able to generate some of these insights on the you know, and having that AI recommendation and and seeing what difference that makes, I know from some of the employers that we, I know we, I said, that's not a big market for us, but we are starting in Australia, and I am so interested to see it'll probably take a year. The the health care claims reduction, the movement improvement, the less lost working days due to back and other injuries, man, that that's really, really cool, and that's gonna that's gonna help a lot of people. And if I get well, I guess I could get fired. The board could get super pissed, but if I left tomorrow, I mean, the company would still survive, but it would matter. So I matter, at least in terms of what we're doing now. And I think that's, that's great. And then, you know, culinary school and like Wim Hof weekends or stuff like that. So excellent. So this means we have three podcasts to do together, just so that, you know, Andrew, so we're meeting this time next year to talk about all the data meeting a few years, maybe less after that, to talk about negotiating an exit and acquisition journey, and then we'll meet again, because I love to eat. So once you've learned how to plate all the food, that'll be podcast number three, putting it together. But I so appreciate you carving the time, Andrew, and I'll leave you with this the entire time when you're talking about injuries and knowing what's happening in your body, I've been a huge weight lifter for way too many years, and a woman that never ever stretched. So you want to know my biggest injury was a full tear of my proximal hamstring. Any guesses how I did it? Yeah. Well, I mentioned deadlift earlier, doing a one rep max. So maybe that's maybe that's the coincidence. No, I have no idea. No karaoke, no second guess I would show Let me guess a second time, karaoke is how I did it. Wow. But if I had known what was going on in my body, maybe I would have realized I'm not a cheerleader anymore and I cannot do the jump splits, but say Levy, I had to happen there. I said, we can probably prevent some injuries. I don't think we could have done much on that one. No, no, but it's funny, I might be more intelligent going into that situation, though, probably you said it not me. But no, I actually went and did a rec soccer league that my friend invited me to because I needed to make friends, and I was just really scared that I tear my hamstring. So I got there super early and was warming up, and then five minutes in, I blew out my Achilles. So I protected, I protected my hamstring. But I think I would have preferred that injury. It's hard to say. It's hard to either way. Thank goodness for dry needling, yeah, like an unofficial, this has been an unofficial podcast to just advertise. Dry needling, California. Are you listening dry needling, on the hamstring. I got that yesterday. It's it's a little bit painful the rest. You don't feel the needle. If you get an adductor issue. I did that once I was the most painful dry needling, and it was cured instantly. It was crazy. I know it is wild. I'm this huge fan, but Andrew, I really enjoyed the conversation today, and I want to give you a huge shout out, because I know you pivoted to join me kind of last minute. And I know that you have all this. You have to learn coding before HFA, so good luck. I don't have to learn. No speaking of learning from mistakes. We don't do that anymore. We're with what we have today is what's going to to Ursa. So that'll be fine. Brilliant. Well, we look forward to seeing you there, and thank you so much for joining me on ATF, W, yeah, thanks for having me. This was fun, brilliant. Thank you so much. Sincerely. You've just listened to the All Things fitness and wellness podcast hosted by Krissy Vann. Be sure to hit like and subscribe. We have new podcast episodes weekly featuring industry insiders and influencers. Together, we're on a mission for everyone to live a life fit and well you.