All Things Fitness and Wellness

This Week in Fitness: Life Time Expands MIORA, NikeSKIMS Drops, UFC GYM Grows Globally

• Krissy Vann

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Welcome to This Week in Fitness, where Krissy Vann crunches the latest fitness business headlines all in under five minutes.

Here’s what’s making news this week:

🔹 Life Time Reports Strong Financials & Expands MIORA – Revenue hit $2.621 million, up 18.2%, with record membership retention. The new Evanston club becomes the second location to offer MIORA Performance & Longevity Clinic.

🔹 Technogym Introduces Healthness – The new AI-driven fitness approach tailors personalized training programs for muscular strength, cardiovascular endurance, and cognitive function.

🔹 The Fitness Technology Summit Heads to Europe – The event debuts in London on June 24, 2025, gathering leaders from David Lloyd Clubs, PureGym, The Gym Group, and Third Space to discuss the future of fitness technology.

🔹 UFC GYM Expands to 42 Countries – The brand will open 45+ locations worldwide, including its first in Pakistan and Indonesia, and launch Brazilian Jiu-Jitsu studios alongside a 20-week MMA training program.

🔹 Crunch Fitness Enters India – The company will open at least 75 gyms as it expands beyond its existing presence in Australia, Canada, Portugal, and Spain.

🔹 ABC Trainerize Academy Launches – A new education platform for personal trainers, offering structured courses on business growth, sales, and online coaching.

🔹 Pvolve Expands Women’s Health Programming – The company brings on a Head of Medical Affairs and launches new programs focusing on menopause, fertility treatments, and pelvic floor health.

🔹 Nike & SKIMS Introduce NikeSKIMS – The new activewear line blends Nike’s performance innovation with SKIMS' body-inclusive design, launching in the U.S. this spring.

🔹 Matrix Fitness Partners with Luxury Hotels – A new collaboration with the International Luxury Hotel Association aims to enhance fitness offerings in high-end hospitality spaces.

Stay fit, stay informed, and keep your fitness business in shape!

#fitnessbusiness #fitnessindustry #fitnessnews 

welcome to This Week in fitness where we crunch the latest fitness business headlines all in under 5 minutes I'm your host Chrissy Van and here's what's making news lifetime is starting 2025 with momentum reporting strong financial results and expanding its footprint revenue for 2024 reached 2.621 billion an increase of over 18% will net income more than doubled to 156.2 million membership engagement and retention hit record levels contributing to the highest revenue per membership in the company's history as part of its expansion lifetime has opened a new 60,000 square foot club in Evanston Illinois featuring its second Miora Performance in Longevity Clinic which offers metabolic assessments hormone therapy and recovery treatments Technogem is introducing healthness a new approach that moves beyond traditional fitness programs by incorporating artificial intelligence and personalized training plans the system connected to Techno Gym's my wellness platform tailors exercise recommendations based on factors like muscular strength cardiovascular endurance and cognitive function by linking data from users worldwide the initiative is designed to support both immediate fitness goals and long term health The Fitness Technology Summit is expanding overseas bringing its first European addition to London Stamford Bridge Stadium on June 24th, 2025 the invite only event will gather top fitness and technology leaders with representatives from major operators like David Lloyd Clubs Pure Gym The Gym Group and 3rd Space already confirmed to attend the expansion highlights the growing demand for tech driven solutions in the industry on the gym expansion front UFC Gym is set to open 45 new locations worldwide this year bringing its training model to Pakistan and Indonesia for the first time the brand is also rolling out dedicated Brazilian Jiu Jitsu studios across several markets along with a new 20 week MMA and fitness program Crunch Fitness is also adding to its global presence signing an agreement to open at least 75 gyms in India the move follows a milestone year for the company which surpassed 3 million members across 500 locations and introduced its Crunch 3.0 gym model ABC Trainerize is launching Trainerize Academy an education platform for personal trainers and health coaches the first courses focus on helping trainers build and scale their businesses covering topics like online coaching sales and client retention the company also plans to introduce free product education courses next year to help users maximize its platform meanwhile P Volve has appointed a new head of medical affairs to lead research and expand programs focused on women's health the move follows the company's Healthy Aging Study which found that its resistance based training improves strength mobility and overall well being for women between 40 and 60 new programs will focus on menopause fertility treatments and pelvic floor health Nike and skims are shaking up the activewear market with the launch of Nike Skims a new line blending Nike's performance technology with skims body inclusive design the first collection will be released in the US this spring with a global rollout plan for 2026 the partnership marks a shift for skims as it expands beyond intimates in loungewear into the competitive fitness apparel space finally Matrix Fitness is partnering with the International Luxury Hotel Association to enhance fitness options in high end hotels the collaboration will focus on industry trends and how hotels can integrate wellness experiences that meet guest expectations matrix will also share insights at upcoming hospitality conferences in Las Vegas and Prague that's it for This Week in fitness I'm your host Chrissy Van and remember stay fit stay informed and keep your fitness business in shape

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