This Week In Fitness: NHS Calls for Action, Wegovy Crackdown, Hydrow x Soho House, Garmin in Space

This Week in Fitness by All Things Fitness and Wellness delivers the top fitness business headlines—all in under five minutes. Hosted by Krissy Vann.
Stay fit, stay informed, and keep your fitness business in shape.

In this episode:

NHS Report Pushes for Physical Activity in Healthcare
The NHS is calling for movement to be embedded in clinical care, backed by over $12 billion in potential economic impact.

Life Time Launches LTH Supplements on Amazon
With 71% of U.S. adults feeling overwhelmed by supplement choices, Life Time brings its research-backed formulations to Amazon to improve access and trust.

Garmin fēnix Smartwatches Head to Space
Garmin wearables are being used to track biometrics during the Fram2 mission—an all-civilian flight to polar orbit collecting 24/7 space health data.

Novo Nordisk Targets Compounders Over Wegovy Copies
With FDA exemptions ending, Novo Nordisk is pursuing legal action against pharmacies producing unauthorized versions of its GLP-1 drug.

Hydrow Partners with Soho House
Hydrow rowers are now available at 15 Soho House locations worldwide, part of the company’s push to connect elite wellness with immersive, on-water training.

GymNation’s In-Gym Hotel (Sort Of)
An April Fools’ Day concept imagines a hotel inside a gym—highlighting the real-world rise of fitness tourism and recovery-first thinking.

Also: In case you missed it, check out our Fitness Business Forecast panel with insights from Lise Kuecker, Mark Mastrov, Mo Iqbal, Matthew Januszek, and Brian Anderson. We break down what’s driving capital in 2025—and what to watch in the year ahead.

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Chapters

• 0:00 Intro
• 0:14 NHS Report Pushes for Physical Activity in Healthcare
• 1:35 Life Time Launches LTH Supplements on Amazon
• 2:22 Garmin fēnix Smartwatches Head to Space
• 3:06 Novo Nordisk Targets Compounders Over Wegovy Copies
• 3:42 Hydrow Partners with Soho House
• 4:07 GymNation’s In-Gym Hotel

Transcript

0:02

welcome to This Week in fitness by atfw where we crunch the latest fitness business headlines all in under 5 minutes I'm your host Chrissy Van and here's what's making news NHS England has released a new report urging that physical activity be embedded into routine healthcare the report harnessing the benefits of Physical Activity highlights that movement isn't just preventative it's essential for managing long term conditions like muscular skeletal issues and mental health to major drivers of economic inactivity despite the well documented benefits more than a third of UK adults don't meet aerobic activity guidelines and a quarter are considered inactive among children and teens nearly one third get less than 30 minutes of movement per day the economic impact staggering a Sport England and Sheffield University report valued community physical activity at over twelve billion US dollars that includes 6.6 billion in health care savings 2.2 billion in reduced social care costs and 570 million saved through fewer GP visits four years the fitness industry has pushed for this kind of recognition emphasizing that physical activity is more than a lifestyle choice it's a health intervention BNHS is now calling for stronger partnerships with the sector and is outlined a four point plan to empower clinicians integrate activity into Care Pathways support staff well being and collaborate with local providers meanwhile lifetime has expanded access to its LTH branded supplements by launching them on Amazon the move comes as a company commission survey found that 71% of US adults feel overwhelmed by supplement choices or confused by labels lifetime is aiming to simplify the experience with over 50 products developed by inhouse dietitians and trainers free of synthetic colors flavors and sweeteners the supplement line was born at a founder Barama Krati's frustration after discovering that a multivitamin he used failed third party testing that LED to lifetime launching its own rigorously tested lineup new editions expected this year include a caffeine free pre workout collagen protein bars and a magnesium based sleep formula in wearables Germin's Phoenix smartwatches are part of the frame 2 space mission the first all civilian flight to enter polar orbit researchers are using the devices to collect biometric data like heart rate oxygen levels and stress continuously on a single battery charge the mission in partnership with the Translational Research Institute for Space Health aims to improve understanding of human performance in extreme environments while orbit may seem far removed from the fitness floor the same biometric tracking tech trusted in space is being used by fitness professionals to personalize programs monitor recovery and track long term progress meanwhile Novo Nordisk may take legal action against compounders producing unauthorized versions of Wgilvy their CEO told shareholders that compounded versions are affecting 2025 sales and the company believes its intellectual property is being violated the FDA had allowed compounding under emergency provisions due to supply shortages but that exemption has now ended pharmacies have until May 22nd to stop producing compounded wagovi Novo Nordisk has also expanded its savings program

dropping the cash price for eligible patients from 6:50 to 4: 3:36

90 nine per month in the connected fitness space Hydro has partnered with Soho House to bring its high end rowing machines to 15 club locations across Europe and North America the move is part of Hydro's broader growth strategy the company has raised more than $300 million to date and recently acquired Speed Fitness it's also been active in campaign collaborations from The boys in the boat to Pantone's Color of the year and finally Gym Nation made headlines this week with what it claimed to be the world's first ever in gym hotel guest could skip the post workout commute press a dumbbell shape button for protein shakes in bed and stream recovery content on a Gym Flicks channel of course it was an April Fools Day prank but it struck accord the post cleverly played on real trends the growth of fitness tourism and demand for recovery centric spaces whether it turns out to be a stunt or a subtle test balloon the concept definitely has people talking that's it for This Week in fitness by ATFW I'm your host Chrissy Van in case you missed it be sure to check out our latest Fitness Business Forecast presented by ABC Fitness the panel features industry experts like Lisi Keeker Mark Mastrove Brian Anderson Moekbal and Matthew Janisik and it's where we break down what's driving capital and growth through the rest of 2025 and beyond this is atfw stay fit stay informed and keep your fitness business in shape