This Week in Fitness: Crunch Majority Stake Acquired, Pvolve x Aniston, Nourish Raises $70M

This is This Week in Fitness by All Things Fitness and Wellness, hosted by Krissy Vann. This is where we crunch the latest fitness business headlines in under 5 minutes. Here is what's making news:

• Crunch Fitness Majority Acquisition: Leonard Green & Partners acquires controlling stake as Crunch expands past 500 locations.
• Pvolve and Jennifer Aniston Launch Sculpt Anywhere: New portable workout bundle and hybrid fitness campaign unveiled.
• Nourish Raises $70M to Expand Virtual Nutrition Care: AI-powered platform scales Registered Dietitian-led services nationwide.
• Studio Pilates Expansion Continues: Brand reaches 114 global studios with strong client growth and system-wide sales increases.
• Late-Night HIIT Impacts Sleep, Study Finds: Monash University research links evening workouts to disrupted recovery.
• 24 Hour Fitness Partners with Action for Healthy Kids: New initiative drives family wellness programs through gym and school outreach.
• HYROX Opens Bidding for World Championships: Cities worldwide invited to host 2026 and 2027 HYROX World Championship events.

Stay fit, stay informed, and keep your fitness business in shape.

Chapters

• 0:00 Intro
• 0:14 Crunch Fitness Majority Acquisition
• 0:48 Pvolve and Jennifer Aniston Launch Sculpt Anywhere
• 1:18 Nourish Raises $70M to Expand Virtual Nutrition Care
• 1:57 Studio Pilates Expansion Continues
• 2:31 Late-Night HIIT Impacts Sleep
• 3:01 24 Hour Fitness Partners with Action for Healthy Kids
• 3:31 HYROX Opens Bidding for World Championships

Transcript

0:04

welcome to This Week in fitness where we crunch the latest fitness business headlines all in under 5 minutes I'm your host Chrissy Van and here's what's making news Crunch Holdings has announced a strategic shift in ownership with Leonard Green and partners acquiring a majority stake from TPG Growth and other shareholders since TPG's 29 investment crunch has more than doubled its club count to over 500 locations and grown its membership base by more than 2.1 million people the transaction highlights continued private equity interest in scalable franchise based fitness models crunch leadership and operations are expected to remain unchanged as the brand continues to execute its expansion strategy pevolve has launched its Sculpt Anywhere campaign blending product development experiential marketing and digital engagement central to the rollout is a new travel friendly bundle of Pavel's core equipment packaged with a three month streaming membership the campaign includes a multi city tour and a 14 day challenge based on routines developed in partnership with Jennifer Aniston who is prominently featured in promotional efforts the initiative reinforces Pevov's positioning as a hybrid lifestyle integrated fitness solution Norish has closed a 70 million Series B funding round LED by JP Morgan's Growth Equity Partners the platform connects patients with registered dietitians and currently operates across all 50 states with over 3,000 W 2 RDS on staff its model integrates a I tools for meal tracking lab syncing and clinical documentation and is covered by most insurers reported outcomes include weight loss support for patients on GLP1 medications and improvements in clinical markers such as A1C and LDL nourish aims to scale operations expand its team and deepen payer partnerships Studio Pilates International has continued its global expansion into 2025 now operating 114 locations with over 60 more in development in 2024 alone the brand reported 2.26 million client visits and 52.6 million in system wide sales new openings in Canada and the US are fueling momentum with standout performance in Oakville Ontario setting company records in presales the growth reflects a broader trend of rising demand for reformer based low impact high intensity formats in the boutique fitness segment a large international study from Monash University has found that high intensity workouts within 4 hours of bedtime can disrupt sleep quality and recovery the research analyzed more than 4 million nights of sleep data using whoop biometric tracking revealing elevated heart rates and lower heart rate variability following late workouts lower intensity evening activity appeared less disruptive offering a better option for exercisers unable to shift their training to earlier in the day 24 Hour Fitness has entered a new national partnership with non profit action for Healthy Kids focusing on family health and early wellness education the collaboration was shaped by employee feedback and launches with a series of open gym days in select cities on May 17th a virtual event will also take place May 1st with plans to roll out additional resources for schools and families the initiative reflects a broader push toward community based fitness outreach and long term health behavior change Hirox has launched a global bidding process for cities interested in hosting the 2026 and 2027 World Championships the move underscores the race formats growing global footprint and aligns with the company's broader strategy to position Hirox as a premier competitive fitness event bids will be evaluated based on infrastructure audience potential and strategic fit with the brand's international growth goals that's a wrap on This Week in fitness on ATFW I'm your host Chrissy Van and remember stay fit stay informed and keep your fitness business in shape