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All Things Fitness and Wellness
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All Things Fitness and Wellness
This Week in Fitness: NASM Strategic Board, 24 Hour Recovery Rollout, Life Time x FitVine
This Week in Fitness is where host Krissy Vann crunches the latest fitness business headlines—in under 5 minutes.
From GLP-1 breakthroughs and recovery investments to strategic board moves and lifestyle-driven brand plays, we break down what’s actually moving the needle in fitness this week:
-NASM announces the formation of a new Strategic Advisory Board led by Mark Mastrov and Neal Spruce
-24 Hour Fitness rolls out Recovery24 and Premium Fit24 to elevate the in-club experience
-Novo Nordisk partners with Hims & Hers, LifeMD, and Ro to expand Wegovy® access via telehealth
-Aon releases GLP-1 impact study showing a 44% reduction in cardiovascular hospitalizations and improved cost trends
-Life Time names FitVine Wine the official sponsor of Life Time Pickleball
-Strava and Wellness Pet Company launch the Minutes That Matter Challenge to promote movement with pets during Mental Health Awareness Month
Stay fit, stay informed, and keep your fitness business in shape.
00:00- Intro
00:14- NASM announces the formation of a new Strategic Advisory Board
00:40- 24 Hour Fitness rolls out Recovery24 and Premium Fit24
01:05- Novo Nordisk expands Telehealth access to Wegovy
01:37- Aon releases GLP-1 impact study
02:19- Life Time partners with FitVine Wine
02:44- Strava Partners with Wellness Pet Company l
#fitnessbusiness #fitnessindustry #fitnessnews
welcome to This Week in fitness where we crunch the latest fitness business headlines all in under 5 minutes I'm your host Chrissy Van and here's what's making news NASM is getting strategic The National Academy of Sports Medicine has announced the formation of a new strategic advisory board co chaired by Mark Mastrov and Neil Sprues two of the most influential names in fitness the seven member board includes leaders from Crunch Fitness Lifetime and dotfit and is set to guide NASA through product development tech integration and future policy moves meanwhile 24 Hour Fitness is betting big on recovery the company has launched Recovery 24 and Premium Fit 24 across select clubs nationwide members will now have access to compression therapy massage chairs and personalized strength training in premium private spaces the initiative is part of a multi million dollar plan to elevate in club experiences and member longevity over in the healthcare corner of fitness GLP ones continue to dominate the conversation Nova Nordisk has expanded access to its weight loss drug Wegovy by partnering with Hims and Hers Life MD and Roe self pay patients can now access the medication through Novo Care Pharmacy for 4 99 a month with home delivery with nearly 1.5 million current users and full supply restored the move simplifies access while staking Novo Nordisk's claim in the growing obesity treatment market and another GLP1 news Aeon released a multi year study analyzing over 139,000 GLP1 users showing a 44% drop in major cardiovascular event hospitalizations over 24 months perhaps more compelling for employers a 7 point improvement in medical cost growth in the second year of treatment while initial costs are high Aeon says the long term payoff could mean fewer disability claims reduced absenteeism and a healthier workforce as Aion's Greg Case noted obesity already costs the US economy up to 1.72 trillion annually so the business case for intervention is growing stronger lifetime is adding a toast to its wellness portfolio the company has named Fit Vine Wine the official sponsor of Lifetime Pickleball with zero sugar wines now available at select life cafes and afterglow events it's a nod to the rising demand for lifestyle driven fitness experiences because sometimes the post workout ritual isn't just a smoothie it's a glass of sustainably made cabernet and finally movement goes furry in May Wellness Pet company and Strava have teamed up to launch the minutes that matter challenge encouraging users to log their active minutes with pets during Mental Health Awareness Month backed by research showing activity with pets reduces stress and improves cardiovascular health the initiative highlights how even simple acts like a walk in the park can build stronger bodies and deeper bonds that's this Week in fitness by ATF W I'm your host Chrissy Van and remember stay fit stay informed and keep your fitness business in shape
