All Things Fitness and Wellness
All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape.
Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes.
Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business.
Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight.
Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann.
All Things Fitness and Wellness
This Week In Fitness: EōS Acquisition, WHOOP Launches ECG Wearables, UFC GYM Heats Up with Hot Dads Campaign
Welcome to This Week in Fitness, where host Krissy Vann crunches the latest fitness business headlines in under five minutes. From acquisitions and earnings to wearable tech and brand campaigns, here’s what’s making news across the industry:
EōS Fitness Acquired
EōS Fitness enters a new growth phase with fresh private equity backing. According to The Wall Street Journal, the deal values the company at $1.5 billion including debt.
UFC GYM Heats Up with Habit Burger
UFC GYM teams up with Habit Burger for a playful lifestyle campaign featuring the Hot Dads of Habit x UFC GYM Calendar, spotlighting a fresh way to frame healthy eating.
Planet Fitness Q1 Earnings
Planet Fitness reports revenue growth and membership gains but keeps an eye on tariff exposure. Same-club sales rose 6.1%, and membership surpassed 20 million.
Xponential Fitness Quarterly Results
Xponential sees strong system-wide sales but faces a revenue and profit dip. 2025 is being called a stabilization year as the company focuses on operational efficiencies.
WHOOP Launches New ECG Wearables
WHOOP introduces its 5.0 and MG devices, offering 14-day battery life, heart health tracking, and physiological age features in a redesigned platform.
Life Time Reports Strong Financials
Life Time’s revenue and profit surged in Q1, with updated guidance projecting up to $2.98 billion in revenue for 2025. Membership growth and new club plans are on track.
WeightWatchers Files for Chapter 11
WW International initiates a financial restructuring to eliminate $1.15 billion in debt and shift focus toward clinical weight loss support amid rising GLP-1 competition.
Stay fit, stay informed, and keep your fitness business in shape.
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