All Things Fitness and Wellness
All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape.
Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes.
Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business.
Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight.
Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann.
All Things Fitness and Wellness
This Week In Fitness: Equinox Penalty, UFC Jiu-Jitsu Launch, Bay Club Deal, Hims & Hers Expansion
Welcome to This Week In Fitness, your go-to weekly update for the biggest news in the business of fitness and wellness. Hosted by Krissy Vann, this series covers the latest deals, trends, and insights—all in under five minutes.
This Week’s Headlines:
Equinox Fined for Complex Cancelation Policies
Equinox Group has agreed to pay $600,000 in penalties and offer refunds to members after New York regulators found their cancelation policies unclear and hard to navigate. The case highlights a broader industry challenge: balancing retention with transparency.
UFC GYM Launches Jiu-Jitsu Franchise Concept
UFC GYM is expanding with a new Jiu-Jitsu franchise model featuring certified black belts, MMA-style programming, and franchisee-focused management solutions.
Bay Club Acquires 425 Fitness to Expand Pacific Northwest Campus Model
Bay Club’s acquisition of 425 Fitness supports its vision of community-focused “Campuses,” blending fitness, social connection, and family-friendly amenities.
Younger Consumers Drive $500B Wellness Boom
A McKinsey report shows millennials and Gen Zers now contribute 41% of U.S. wellness spending, with rising interest in functional nutrition, mental health, and holistic solutions.
Hims & Hers Enters Europe with ZAVA Acquisition
Hims & Hers is acquiring ZAVA, a digital health platform with 1.3 million active customers, to expand personalized healthcare services across the UK, Germany, France, and Ireland.
00:00- Intro
00:16- Equinox Fined for Complex Cancelation Policies
00:58- UFC GYM Launches Jiu-Jitsu Franchise Concept
01:33- Bay Club Acquires 425 Fitness
02:10- Younger Consumers Drive $500B Wellness Boom
02:54- Hims & Hers Enters Europe with ZAVA Acquisition
03:36- Outro
