All Things Fitness and Wellness
All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape.
Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes.
Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business.
Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight.
Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann.
All Things Fitness and Wellness
Innovation or Imitation? FitBench Founder Tyler Danen’s Viral Post Explained
On this episode of The ATFW Podcast, host Krissy Vann is joined by Tyler Danen, founder of FitBench, to unpack the story behind his viral LinkedIn post that’s turned heads in the fitness industry. Viewed by over 50,000 people, Tyler’s post took aim at a troubling trend: the flood of copycat products in the market and the impact it has on genuine innovators.
In this conversation, Tyler reveals what inspired him to go public with his frustrations and the personal experiences that fuelled his message. From his days volunteering at local races to working alongside Ironman, Tyler’s journey gave him a front-row seat to both the power of authentic ideas and the frustration of seeing them imitated.
We also dive into how these insights shaped the creation of FitBench, a product that’s all about efficiency, versatility, and true innovation in training. Tyler opens up about the challenges he’s faced, why he believes originality still matters, and how he’s staying true to his mission in an industry that too often rewards imitation over genuine creativity.
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