All Things Fitness and Wellness
All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape.
Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes.
Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business.
Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight.
Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann.
All Things Fitness and Wellness
This Week In Fitness: McKinsey Sounds Alarm, Peloton Shifts, VAURA Expands, Humana Picks Pickleball
This Week in Fitness delivers the top fitness business headlines in under 5 minutes. Hosted by Krissy Vann, this weekly industry briefing keeps executives, operators, and decision-makers up to speed on the trends shaping the fitness and wellness sector.
McKinsey Report – A major shift is underway. The top 5 U.S. gym operators now hold over 40% of memberships, up from 25% five years ago. McKinsey outlines three strategic imperatives as consolidation and consumer demand reshape the industry.
VAURA Pilates Expands to California – Backed by FIT House of Brands, VAURA brings its immersive reformer Pilates concept to the U.S. market, adding franchise opportunities in California with Austin to follow in 2025.
Humana’s Pickleball Strategy – The new Invite campaign uses the fastest-growing sport in America to engage the 50-plus demographic through national media buys, grassroots activations, and community court development.
David Beckham Launches BEEUP – The functional snack line powered by honey is now on shelves at Target. Positioned for active kids and families, BEEUP reflects the growing overlap between lifestyle branding and clean-label nutrition.
Peloton Leadership Restructuring – Megan Imbres joins as CMO and Francis Shanahan steps into the new CTO role, reinforcing Peloton’s focus on brand, personalization, and AI-driven innovation.
GymNation Earns Brand Recognition – Named to Fast Company’s 2025 Brands That Matter list, GymNation stands out for its purpose-led approach to accessibility and regional growth across the Middle East.
Stay fit, stay informed, and keep your fitness business in shape.
