This Week In Fitness: US Gym Visits Climb, Peloton Layoffs, GLP-1 Trends, and Reforme’s NYC Debut

This Week in Fitness, hosted by Krissy Vann, delivers the latest fitness business headlines in under five minutes, keeping industry leaders informed on trends, corporate moves, and market shifts shaping the global health and wellness sector. In this episode:

US Gym Visits on the Rise – Health and Fitness Association data shows a 3.5% increase in visits per location and a 1.4% rise in visit frequency in the first half of 2025, with high-volume low-price and mid-priced gyms leading growth.

Xponential Fitness Leadership Change – Mike Nuzzo is appointed CEO following Mark King’s resignation, bringing more than 25 years of consumer retail and service experience.

Peloton Cuts Jobs and Expands Focus – Peloton announces its sixth round of layoffs, reducing its workforce by 6% while shifting toward health span initiatives, AI-driven wellness plans, and expanded offerings beyond cardio.

Novo Nordisk GLP-1 Sales Surge – First-half 2025 net sales rise 16% to 154.9 billion Danish kroner, with obesity care up 56% year over year, but the company lowers its full-year outlook amid slower market growth.

Life Time Expands in Atlanta – The new 79,000-square-foot Life Time Perimeter offers extensive athletic, wellness, coworking, and leisure amenities in a key urban location.

JETSET Pilates Growth – Sixteen studios open in the first half of the year, 67 new development deals are signed, and the brand expands to Australia with plans to surpass 200 territories by early 2026.

FuturHealth Adds Apple Fitness+ – Members gain free access to thousands of workouts and meditations, supporting weight loss journeys that may include GLP-1 treatments, nutrition, and exercise.

Les Mills Yoga Pilot Success – Swedish trial of LES MILLS YOGA™ achieves high satisfaction rates and full class occupancy in some gyms, with plans for scalable rollout.

Reforme Launches in NYC – The premium wellness studio merges med-spa technology with holistic care, offering services like lymphatic compression, hyperbaric oxygen therapy, and pelvic floor strengthening.

Stay connected with This Week in Fitness for the most relevant updates in fitness business trends, market growth, and industry innovations that matter to gym owners, franchise leaders, and wellness entrepreneurs.

Stay fit, stay informed, and keep your fitness business in shape.

00:00- Intro
00:15- US Gym Visits on the Rise
00:58- Xponential Fitness Leadership Change
01:30- Peloton Cuts Jobs and Expands Focus
02:06- Novo Nordisk GLP-1 Sales Surge
02:50- Life Time Expands in Atlanta
03:18- JETSET Pilates Growth
03:46- FuturHealth Adds Apple Fitness
04:14- Les Mills Yoga Pilot Success
04:33- Reforme Launches in NYC

#fitnessbusiness #fitnessindustry #gymowners

Chapters

• 0:00 Intro
• 0:15 US Gym Visits on the Rise
• 0:58 Xponential Fitness Leadership Change
• 1:30 Peloton Cuts Jobs and Expands Focus
• 2:06 Novo Nordisk GLP-1 Sales Surge
• 2:50 Life Time Expands in Atlanta
• 3:18 JETSET Pilates Growth
• 3:46 FuturHealth Adds Apple Fitness
• 4:14 Les Mills Yoga Pilot Success
• 4:33 Reforme Launches in NYC

Transcript

0:05

welcome to This Week in fitness where we crunch the latest fitness business headlines all in under 5 minutes I'm your host Chrissy Van and here's what's making news after a strong recovery in 2024 the US commercial fitness industry continued its momentum in the first half of 2025 new data from the health and Fitness Association shows Americans are not only returning to gyms and studios but they're visiting more often average visits per location rose 3.5% compared to the same period last year with high volume low price and mid price gyms leading the way visit frequency increased by 1.4% year over year signaling more consistent engagement with structured fitness the findings come from the new Fitness Industry Traffic Tracker powered by Placer AI which will offer ongoing insights into seasonal usage shifts and evolving consumer habits in corporate leadership news Exponential Fitness has appointed Mike Nazzo as its new chief executive officer following the resignation of Mark King on August 7th Nazo brings more than 25 years of experience in consumer retail and service including leadership roles at Petco and Imart Express the board cited his proven track record in scaling businesses and driving innovation domestically and internationally as reasons for the appointment exponential continues to focus on expanding its boutique fitness brands in both domestic and global markets peloton has announced its sixth round of layoffs cutting 6% of its global workforce as part of a cost restructuring plan aimed at saving at least 100 million by fiscal year 2026 despite the cuts the company reported an unexpected fourth quarter profit with 606.9 million in revenue and 21.6 million in net income peloton is now shifting its focus from purely cardio fitness to becoming the world's most trusted health partner with upcoming platform tests to include nutritional content AI driven wellness plans and expanded offerings in personalized training meditation and sleep in financial results Novo Nordisk reported a 16% rise in net sales to 154.9 billion Danish kroner for the first half of 2025 driven largely by continued demand for GLP1 medications in diabetes and obesity care while obesity care sales surged 56% the company lowered its full year forecast due to slower than expected market growth fitness operators are watching closely as GLP1 use becomes more widespread potentially shifting member needs toward performance recovery and strength maintenance Novo Nordisk is advancing new weight management drugs into phase 3 trials and will see a leadership change in August with Mike Dowse stepping in as president and CEO in expansion news lifetime has opened a new 79,000 square foot athletic country club in Sandy Springs Georgia it's ninth location in the Atlanta market the three story Lifetime Perimeter features extensive indoor and outdoor amenities including pickleball and tennis courts aquatics facilities boutique studios recovery services co working spaces and a Life Cafe the location reflects Lifetime's continued investment in high traffic urban and suburban markets Jet Set Pilates is accelerating its growth opening 16 studios in the first half of the year and signing 67 new development deals across major US markets the Miami based franchise also expanded internationally with its first location in Melbourne Australia and plans to surpass 200 awarded territories by early 2026 new initiatives include a national membership program DJ curated playlists and a new training academy center in Miami Future Health is partnering with apple to offer Fitness Plus to its members at no additional cost the integration provides access to thousands of workouts and guided meditations through the Future Health app supporting members pursuing weight loss through medication including GLP1 treatments as well as nutrition exercise or a combination of approaches the move follows other service expansions this year including flexible payment options and partnerships to ensure medication quality and safety Les Mills has piloted Les Mills Yoga in Sweden designed to scale yoga offerings and meet growing demand for mind body programs the trial achieved high satisfaction rates with some locations seeing 100% class occupancy Les Mills says the program is ready for scalable rollout in global markets and in New York City Reform has officially opened its doors introducing a model that merges advanced European wellness technology with holistic healing philosophies the studio offers treatments like lymphatic compression infrared sauna hyperbaric oxygen therapy LED collagen beds and the Mcelly Chair for core and pelvic floor strengthening Reform's approach reflects a broader trend in urban wellness toward med spa grade technology paired with holistic experiences aimed at busy professionals seeking results without downtime that's it for This Week in fitness by ATF W I'm your host Chrissy Van and remember stay fit stay informed and keep your fitness business in shape