All Things Fitness and Wellness
All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape.
Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes.
Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business.
Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight.
Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann.
All Things Fitness and Wellness
Trends, Partnerships, & Growth Strategies with Brian Von Ancken of Wellness Growth Mastermind
Brian von Ancken returns to the podcast one year after launching Wellness Growth Mastermind to share the top trends shaping the wellness industry in 2025. From mental health and recovery to tech enabled services, discover where the biggest growth opportunities are in the next 12 to 18 months.
Brian explains what makes an enterprise level partnership truly effective, the most valuable insights coming from WGM, and the biggest scaling challenges facing wellness brands today. We also cover key takeaways from a recent WGM session on SEO growth in an AI driven world and how operators can act on them now.
With leadership experience at Tough Mudder, Barrys, and Othership, Brian offers actionable strategies for operators who want to meet evolving consumer expectations and grow their wellness business at scale.
Watch Brian von Ancken share how he built Wellness Growth Mastermind: https://youtu.be/jkvEPYYdIPg?si=pOl-mv_NadOMALK1
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