This Week in Fitness: $100M Sleep Tech, Hyperice X2, Burn Boot Camp, Planet Fitness Back To School

This Week in Fitness, hosted by Krissy Vann, crunches the latest fitness business headlines in under 5 minutes. From major funding moves to new tech and franchise growth, we bring you the stories shaping the industry right now.

In this episode:

– Eight Sleep raises $100M to build the world’s first AI-powered Sleep Agent, expands into medical applications like menopausal sleep and sleep apnea, and targets new global markets including China.

– Hyperice unveils Hyperice X2 with deeper cold, stronger heat, and built-in compression for more effective recovery and performance.

– Burn Boot Camp lands on the Inc. 5000 list for the sixth year in a row, with average revenues of $700K per location and systemwide expansion to its 600th club.

– Planet Fitness launches PerksFest, a back-to-school campaign with discounts from Apple Music, Headspace, and WeightWatchers, tying wellness goals to the seasonal reset.

– Studio Pilates International expands into Germany with its first studio in Wiesbaden, set to open in 2026 as part of its international growth strategy.

– ABC Fitness rolls out Trainerize Business, an all-in-one platform consolidating booking, payments, client referrals, and coaching tools for trainers and studios.

– Walla enters the Canadian market with AI-driven Studio Performance Software, designed to predict member behavior and streamline studio operations.

Stay fit, stay informed, and keep your fitness business in shape.

Chapters:

00:00- Intro
00:15-  Eight Sleep raises $100M
00:53- Hyperice unveils Hyperice X2
01:23- Burn Boot Camp lands on the Inc. 5000 list
01:58- Planet Fitness launches PerksFest
02:27- Studio Pilates International expands 
02:53- ABC Fitness rolls out Trainerize Business
03:22- Walla enters the Canadian market

#fitnessbusiness #fitnessindustry #gymowners 

Chapters

• 0:00 Intro
• 0:15 Eight Sleep raises $100M
• 0:53 Hyperice unveils Hyperice X2
• 1:23 Burn Boot Camp lands on the Inc. 5000 list
• 1:58 Planet Fitness launches PerksFest
• 2:27 Studio Pilates International expands
• 2:53 ABC Fitness rolls out Trainerize Business
• 3:22 Walla enters the Canadian market

Transcript

0:05

welcome to This Week in fitness where we crunch the latest fitness business headlines all in under 5 minutes I'm your host Chrissy Van and here's what's making news 8 sleep has raised 100 million to accelerate the development of its AI powered sleep agent expand into medical applications and fuel international growth including entry into China the company reports more than 500 million in pod sales a tenfold increase in revenue and over 1 billion hours of sleep data analyzed new initiatives include hot flash mode for menopause related sleep and planned AI driven interventions for sleep apnea for operators this reflects the growing overlap between consumer tech and preventative health solutions that could influence partnerships and future member demand in recovery tech Hyperice has launched the global release of Hyperice X2 its next generation contrast therapy device the new knee and shoulder models feature expanded temperature ranges built in compression and a portable design the devices are designed to enhance warm UPS and speed recovery for athletes and active users for the fitness business sector it shows continued appetite for performance driven technology that can integrate into both training and recovery ecosystems on the growth front Burn Boot Camp has earned a spot on the 2025 Inc 5,000 list for the sixth consecutive year the franchise reported 21 new agreements 15 grand openings and the awarding of its 600th location in Logan Utah according to its 2025 franchise disclosure document the brand averages 700,000 in annual revenue per location with top performing gyms generating up to 1.6 million this benchmark provides valuable context for investors and operators tracking franchise scalability in a competitive market meanwhile Planet Fitness is tapping into the back to school reset with Perks Fest a promotion running through August 29th members receive exclusive discounts from partners such as Apple Music Headspace and Weight Watchers the campaign comes as operators look for ways to keep engagement high through the fall when families return to structured routines and wellness goals often resurface for the enterprise audience it underscores how strategic partnerships can extend value beyond the gym floor and support retention in boutique fitness studio Pilates International will open its first German location in 2026 the move extends the company's international footprint after a 40 percent increase in its US presence last year and reflects continued demand for structured Pilates programs in global markets expansion strategies like this highlight how boutique brands are seeking new growth opportunities in underserved international regions on the technology side ABC Fitness has introduced ABC Trainerize Business an add on designed to consolidate booking payments referrals and coaching into one platform trainers currently use an average of five to seven separate tools at a cost of more than 100 per month and the new system is intended to streamline operations and reduce overhead for operators this reflects how software consolidation can create efficiencies and unlock scale for independent coaches and multi unit businesses alike and finally Wallah has entered the Canadian market with what it calls studio performance software the platform uses AI to predict member behavior personalize marketing and streamline operations it's currently used by a variety of US studios and is positioned as a scalable option for multi location and franchise operators the company's expansion into Canada illustrates how boutique focused tech providers are broadening their reach across North America to support retention and profitability that's this Week in fitness by ATF W I'm your host Chrissy Van and remember stay fit stay informed and keep your fitness business in shape