All Things Fitness and Wellness
All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape.
Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes.
Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business.
Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight.
Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann.
All Things Fitness and Wellness
This Week In Fitness: Pvolve Growth, Gold’s Gym Brazil, MICHELIN Wellness & NYC Bakery Run
Welcome to This Week in Fitness, the show where we crunch the latest fitness business headlines in under five minutes. Hosted by Krissy Vann, national television host and Director of Content at All Things Fitness & Wellness, this weekly segment brings industry leaders and decision-makers up to speed on the stories shaping the global fitness and wellness market.
This week’s headlines:
Pvolve Expansion – The functional fitness brand adds five new studio leases and eyes 40 locations by 2025.
Gold’s Gym Brazil – A master franchise deal will bring 60 new gyms to Brazil, with the flagship set to open in 2026.
Xponential Fitness Appointment – Rachel Lee joins the Board of Directors, bringing two decades of finance and governance expertise.
Boutique Fitness Loyalty Month – LA studios unite to encourage direct bookings and reduce reliance on third-party apps.
Canyon Ranch Tucson – The resort is the only property in the Americas nominated for the first-ever MICHELIN Wellness Award.
Life Time Work Lounges – The company completes its 55th lounge, expanding workspace options within athletic clubs.
NYC Bakery Run – More than 5,000 people sign up for a pastry-fueled half marathon debuting September 21.
Stay fit, stay informed, and keep your fitness business in shape.
#fitnessbusiness #fitnessindustry #fitnessnews #gymowners
Chapters:
00:00- Intro
00:15- Pvolve Expansion
00:44- Gold’s Gym Brazil
01:05- Xponential Fitness Appointment
01:21- Boutique Fitness Loyalty Month
01:45- Canyon Ranch Tucson
02:03- Life Time Work Lounges
02:25- NYC Bakery Run
welcome to This Week in fitness where we crunch the latest fitness business headlines all in under 5 minutes I'm your host Chrissy Van and here's what's making news we start with P Evolve which is accelerating its national expansion the company has signed five new studio leases adding locations in San Francisco Pleasantville Scottsdale San Antonio and Louisville bevolve now operates nearly 30 studios and expects to reach 40 by the end of 2025 backed by a hybrid model that blends in studio training with streaming and digital content the brand continues to seek franchise partners in high growth markets in international news Gold's Gym has signed a master franchise agreement to open 60 locations in Brazil over the next decade the first flagship is scheduled for 2026 the company says the deal is part of a broader push to add more than 200 gyms worldwide including expansion plans in Argentina Colombia Chile and Mexico back in the US Exponential Fitness has appointed Rachel Lee to its board of directors she will also join the company's governance committee Lee brings nearly two decades of experience in finance and private equity along with a track record of service on growth focused company boards meanwhile in Los Angeles boutique fitness operators are taking collective action with Boutique Fitness Loyalty Month throughout September participating studios are encouraging members to book directly rather than through third party apps which organizers say have created challenges for independent gyms the effort includes promotions community events and neighborhood studio triathlons on the resort side Canyon Ranch Tucson has been nominated for the inaugural Michelin Wellness Award it is the only property in the Americas recognized among five global finalists the award honors hotels that integrate health fitness and lifestyle into the guest experience with winners to be announced October 8th lifetime is also expanding its in club offerings completing its 55th Work Lounge with more than 30 more planned through next year these spaces provide members with areas to work or meet inside existing athletic clubs extending time on site 10 locations now feature premium lounges with added services such as conference rooms and collaboration areas and finally a race where the reward isn't a medal but a croissant more than 5,000 people have entered the lottery for the first ever NYC Bakery Run the half Marathon set for September 21st will give 100 runners the chance to move through eight of the city's most talked about bakeries participants will finish with pastries instead of prizes from cardamom buns to classic croissants registration is open until September 10th and winners will be drawn on the twelfth and that's This Week in fitness by ATF W I'm your host Chrissy Van and remember stay fit stay informed and keep your fitness business in shape
