All Things Fitness and Wellness
All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape.
Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes.
Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business.
Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight.
Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann.
All Things Fitness and Wellness
This Week in Fitness: Nike Targets Gen Z, Crunch 9/11 Stair Climb, Therabody x Josh Allen, Rick Caro
In this week’s episode of This Week in Fitness, Krissy Vann breaks down the top stories shaping the fitness business world in under five minutes.
Stories featured:
- Nike Reintroduces “Just Do It”
Launches the Why Do It? campaign aimed at Gen Z athletes, reframing greatness as a series of choices in a social media-driven era. - Crunch Fitness 9/11 Stair Climb
CR Fitness Holdings hosts its annual event honoring first responders, inviting members and non-members across 80+ gyms. - Universal x Sudor Partnership
Expanding Own Your Goals app with a creator-first model, backed by a 94% subscriber retention rate and positioned within a $480B creator economy. - Therabody Names Josh Allen Performance Advisor
Buffalo Bills quarterback and early investor joins as Performance Advisor, bringing his recovery routine into product development and national campaigns. - Remembering Rick Caro
Industry pioneer, founding leader of the Health & Fitness Association, and Hall of Fame inductee leaves a lasting impact on the modern health club sector.
Stay fit, stay informed, and keep your fitness business in shape.
