All Things Fitness and Wellness
All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape.
Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes.
Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business.
Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight.
Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann.
All Things Fitness and Wellness
Corporate Wellness Growth | Reena Vokoun on Profits, Retention & the Future of Fitness
Corporate wellness is no longer a side program—it’s a growth engine for the fitness industry. In this episode of All Things Fitness and Wellness, host Krissy Vann sits down with Reena Vokoun, founder and CEO of Passion Fit, to explore how operators can tap into this booming market.
A new Wellhub Corporate Wellness Report 2025 found that:
73% of operators report increased profitability
89% see higher member retention
83% say corporate wellness is critical to their growth strategy
Reena shares actionable insights on how fitness and wellness businesses—from enterprise health clubs to boutique studios—can leverage workplace partnerships to secure predictable revenue, maximize capacity, and future-proof expansion.
If you’re a fitness industry executive, this conversation is packed with takeaways to help you align with employer demand, strengthen your competitive edge, and drive sustainable business growth.
#fitnessbusiness #fitnessindustry #fitnessnews
Connect with Reena Vokoun:
https://passionfit.com
https://www.youtube.com/user/PassionFitLLC
