All Things Fitness and Wellness
All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape.
Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes.
Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business.
Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight.
Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann.
All Things Fitness and Wellness
This Week In Fitness: Planet Fitness Gen Z Surge, GymNation Award, Pvolve Expands into Supplements
This Week in Fitness brings you the top fitness business headlines in under five minutes, keeping you informed on the latest trends shaping the industry.
This week’s stories:
-Planet Fitness – Record-breaking 3.7M teens joined the High School Summer Pass program, completing 19M workouts and highlighting Gen Z’s growing engagement with fitness.
-GymNation – Wins Tripadvisor’s Travelers’ Choice Award for the third year in a row, ranking in the top 10% of attractions worldwide.
-Wellhub – Corporate Wellness Report shows 89% of operators see higher retention and 73% report profitability gains from workplace partnerships.
-EGYM & Spirit Fitness – New integration connects Spirit’s 1000 Series cardio machines with EGYM’s digital ecosystem for seamless member tracking.
-Federal Action on Youth Activity – “Make Our Children Healthy Again” report proposes reinstating the Presidential Fitness Test and treating physical activity as a vital sign.
-WeWard – State of Walking Report finds no U.S. state meets the 7,000-step guideline; New York leads with 6,947 steps as the U.S. ranks second-to-last among OECD countries.
-India Fitness Market – Deloitte and HFA project the industry to more than double to $4.5B by 2030, with boutique studios growing at nearly 19% annually.
-Your Reformer – Expands internationally with Johnson Health Tech, bringing its consumer rental and commercial distribution model to Europe, the U.K., South Africa, and the UAE.
-Pvolve – Launches Sculpt 9, a women-focused amino acid supplement backed by peer-reviewed research, signaling its move into nutrition.
Stay fit, stay informed, and keep your fitness business in shape.
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