All Things Fitness and Wellness
All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape.
Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes.
Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business.
Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight.
Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann.
All Things Fitness and Wellness
How to Raise Capital & Franchise Your Fitness Business with Fractional CFO Albert Ramos
How can fitness business owners prepare for a capital raise or expand successfully through franchising? In this episode of the All Things Fitness and Wellness (ATFW) Podcast, we dive deep with Albert Ramos — Fractional CFO at Stratego, CEO at ValiSights, and founder of Alchemize House.
Albert brings decades of financial and operational expertise, offering step-by-step fundamentals for gym owners, multi-unit operators, and fitness executives who are looking to scale. From what investors expect during due diligence, to how to structure your financials, to knowing when franchising makes sense (and when it doesn’t), this conversation delivers actionable insights for sustainable growth.
The ATFW Podcast delivers enterprise-level insights for fitness industry leaders — including C-suite executives, gym owners, and investors. Each week, we break down the biggest topics shaping the business of fitness, from capital and franchising to technology, healthcare integration, and the future of member engagement.
In this episode, you’ll learn:
-How to prepare your fitness business for a capital raise.
-What investors are really looking for in today’s market.
-Why disciplined financial planning is critical before expansion.
-The risks and opportunities of franchising your gym or studio.
-How longevity trends intersect with capital and franchising decisions.
🔗 Connect with Albert Ramos:
LinkedIn: https://www.linkedin.com/in/albertramosjr/
ValiSights: https://valisights.com
Alchemize House: https://www.alchemizehouse.com
🎧 For more insights, also listen to Albert’s conversation with Rave Reid on the Valisights Podcast.
