This Week in Fitness: NikeSkims, WHOOP at Ryder Cup, Dua Lipa at Frame, EoS + AI

Welcome to This Week in Fitness, the show where we crunch the biggest fitness business headlines in under five minutes. Host Krissy Vann delivers enterprise-level insights on the moves shaping the global fitness, wellness, and activewear industries.

Here’s what’s making news this week:

Xponential Fitness divests Lindora to Next Health
Xponential sharpens its portfolio focus, while Lindora franchisees gain expanded support under a longevity-focused operator.

Mindbody releases 2025 State of the Industry Report
Survey findings show 72% of operators are optimistic, with AI adoption fueling expansion and new revenue streams.

Frame Fitness names Dua Lipa Co-Founder & Chief Creative Officer
The global performer steps into leadership to help scale the reformer Pilates brand’s reach.

Russell Wilson & Ciara launch The Pack
The duo partners with Rumble co-founders to bring a combat-inspired group fitness concept to NYC.

NikeSkims launches activewear line
Nike and Skims team up with Kim Kardashian and elite athletes to push deeper into women’s activewear.

WHOOP launches Advanced Labs
The wearable integrates Quest Diagnostics testing for consumer-accessible biomarker tracking.

EoS Fitness introduces EGYM Genius
AI-driven software personalizes workout programming across EoS locations.

Pause Studio expands with Aescape
AI-powered massage tables roll out in new markets following a successful pilot.

WHOOP at the Ryder Cup
Fans will see live biometrics from players and captains integrated into NBC’s broadcast coverage.

Chapters

• 0:00 Intro
• 0:15 Xponential Fitness divests Lindora
• 0:41 Mindbody releases 2025 State of the Industry Report
• 1:16 Frame Fitness names Dua Lipa Co-Founder & Chief Creative Officer
• 1:36 Russell Wilson & Ciara launch The Pack
• 2:00 NikeSkims launches activewear line
• 2:29 WHOOP launches Advanced Labs
• 2:57 EoS Fitness introduces EGYM Genius
• 3:18 Pause Studio expands with Aescape

Transcript

0:05

welcome to This Week in fitness where we crunch the latest fitness business headlines all in under 5 minutes I'm your host Chrissy Van and here's what's making news Exponential Fitness has finalized the sale of Lindora its medical weight loss and wellness brand to Next Health Management Group the divesture allows exponential to sharpen its focus on core boutique concepts like Pure Bar Club Pilates Rumble and stretchlab for Next Health the acquisition expands its franchise network in longevity and personalized health giving Lindora franchisees access to broader support and resources meanwhile Mind Body has published its 2025 State of the industry report surveying over 14 fitness wellness and beauty operators the study found 72% are optimistic about performance this year and confidence jumps to 81% among businesses investing in technology artificial intelligence is emerging as an accelerator rather than a replacement operators using AI were more likely to add locations services and staff the report also highlights new revenue streams with one in three businesses planning retail offerings and nearly 30% adding retreats or events in 2025 Frame Fitness has appointed Grammy Award winning artist Dua Lipa as co founder and chief creative officer a longtime user of the reformer she now steps into a leadership role to help shape the brand's vision the move is expected to expand Frame's cultural reach and fuel growth at the intersection of fitness and lifestyle also in New York Super Bowl champion Russell Wilson and Grammy Award winning artist Sierra have partnered with the Rumble Boxing co founders to launch the pack the boutique concept blends functional training with combat inspired movements in a 50 minute format called Street Defense positioned in Manhattan's Flatiron District it aims to stand out in a competitive boutique scene by focusing on empowerment grit and self defense skills and in apparel Nike has teamed up with skims to launch Nike Skims a new women's activewear line debuting this week after production delays the partnership leverages Kim Kardashian's global influence while drawing credibility from athletes like Serena Williams and Sha Carri Richardson Nike hopes the collaboration will help reclaim market share in women's apparel from competitors like Lululemon and Alo with a collection designed to combine performance and style whoop is broadening its platform with Advanced Labs a partnership with Quest Diagnostics launching this fall members will be able to purchase lab tests book appointments and receive results in the whoop app biomarker tracking will span metabolism hormones inflammation cardiovascular health and nutrient status the goal is to make clinical level data accessible to consumers offering early insights into potential health issues while integrating with WHOOP's recovery and performance metrics EOS Fitness is also turning to AI with the rollout of E Gym Genius the platform creates personalized workout plans tailored to goals fitness levels and equipment available at each location by automating programming it frees trainers to spend more time coaching members while E Gym's vast data set helps refine workouts over time Pause Studio is expanding its partnership with escape to roll out AI powered massage technology nationwide beginning October 1st locations in Southern California and Georgia will feature robotic massage tables that use 3d body scanning and AI to customize each session the technology answers a top client request while complimenting Pause's existing menu of recovery and wellness services and that's This Week in fitness by ATF W I'm your host Chrissy Mann and remember stay fit stay informed and keep your fitness business in shape