All Things Fitness and Wellness
All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape.
Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes.
Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business.
Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight.
Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann.
All Things Fitness and Wellness
This Week in Fitness: Reebok x F45, Hims & Hers, Kohler Health, ABC Fitness Wellness Watch
This Week in Fitness is a weekly news show hosted by Krissy Vann, delivering the latest headlines shaping the fitness business in under five minutes. Produced by All Things Fitness & Wellness, it keeps industry leaders informed on innovation, investment, and insight driving the global fitness economy.
Krissy Vann crunches the latest fitness business headlines in under 5 minutes. Here is what is making news this week:
• Hims & Hers Health launches a new specialty for perimenopause and menopause care, expanding access to affordable, personalized treatment plans guided by licensed providers.
• Kohler Health turns bathroom routines into data-driven wellness insights with its first smart device, blending design, discretion, and digital health innovation.
• ResearchAndMarkets.com report projects the global anti-obesity drugs market to surge from $19.6B in 2025 to $104.9B by 2035, signaling a new era for metabolic health.
• Gale Landers, founder of Fitness Formula Clubs, will be inducted into the Health & Fitness Association Hall of Fame for his decades of advocacy and leadership.
• Reebok and F45 Training announce a multi-year global partnership spanning footwear, apparel, and wearable tech — uniting performance innovation with community fitness.
• ABC Fitness Wellness Watch Report 2025 shows that 57% of consumers join fitness communities for connection, with Gen Z and Millennials driving new growth across gyms and studios.
• LinkedIn’s Top Startups 2025 reveals that telehealth and better-for-you food brands dominate the list, proving wellness remains one of the most resilient sectors for growth and talent.
Stay fit, stay informed, and keep your fitness business in shape.
