All Things Fitness and Wellness
All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape.
Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes.
Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business.
Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight.
Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann.
All Things Fitness and Wellness
2026 Fitness Tech Stack + AI Strategy: What Operators Must Build Now | MarketFit by ATFW
The fitness industry is changing fast. AI adoption, automation, data integration, new CRM capabilities, and member engagement platforms are evolving daily. The biggest risk is not choosing the wrong technology. The biggest risk is indecision.
In this MarketFit by ATFW episode presented by Americaneagle.com, host Krissy Vann sits down in Chicago ahead of The Fitness Technology Summit with two industry leaders:
Tony Stehn https://www.americaneagle.com
Ron Benamor https://dxfactor.com
Together, they break down the 2026 Fitness Tech Stack Playbook and reveal what operators must build now to stay competitive next year.
What You Will Learn
-How AI will reshape member engagement and retention in 2026
-The difference between buying more tools and building the right tech stack
-Where operators are wasting money due to lack of decision making
-How to evaluate new platforms without creating operational chaos
-What data you should prioritize to drive revenue and conversions
-How to integrate tech across CRM, marketing automation, and on-site systems
Key Takeaway
“More is lost by indecision than by wrong decision.”
Doing nothing is the most expensive line item on your P&L in 2026.
Who This Episode Is For
Multi-unit fitness operators
Boutique fitness owners
Health club executives
Digital transformation leaders
Anyone planning their 2026 growth strategy
If you are asking questions like:
“Which tech does my club actually need”
“How do I integrate AI without overwhelming my team”
“Where should I invest for 2026”
This episode answers them.
Connect With the Guests
Tony Stehn- https://www.linkedin.com/in/anthonystehn/
Ron Benamor- https://www.linkedin.com/in/ronbenamor/
Krissy Vann (Host)- https://www.linkedin.com/in/krissyvann/
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