All Things Fitness and Wellness
All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape.
Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes.
Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business.
Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight.
Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann.
All Things Fitness and Wellness
This Week In Fitness: Matrix’s New Strength Line, Pickleball Kingdom’s TV Debut, elegant hoopoe’s AI Expansion and Equinox Hotel Deal
On this episode of This Week In Fitness, host Krissy Vann delivers a fast, news-driven breakdown of the major developments shaping the global fitness and wellness sector. Designed for industry leaders, operators and decision-makers, this week’s roundup covers equipment innovation, franchising disruption, community engagement, hospitality investment and the future of wellness travel.
In today’s headlines:
• Matrix Fitness responds to record strength-training demand with a new Magnum Plate-Loaded Range
• Pickleball Kingdom brings competition and franchising to reality TV with the launch of Paddle Battle
• Dubai-based elegant hoopoe enters the UK with an AI-governed franchise model designed to replace traditional manuals
• Planet Fitness supports Boys and Girls Clubs of America through a recent GivingTuesday match
• New York’s The AC demonstrates the scale and stickiness of social fitness with a 500-person community event
• Condé Nast outlines the top wellness travel trends for 2026 as the sector approaches 1.4 trillion dollars
• Equinox Hotel returns to the spotlight through a major real estate acquisition at 35 Hudson Yards
• The global gummy supplements market surges toward a projected 66.79 billion dollars by 2031
A concise, authoritative look at the shifts influencing fitness, wellness and consumer behavior — all in under five minutes.
