All Things Fitness and Wellness
All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape.
Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes.
Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business.
Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight.
Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann.
All Things Fitness and Wellness
This Week In Fitness: GLP-1 Policy Shift, HYROX Science Report, ClassPass Activity Report
Welcome to This Week in Fitness by ATFW your five-minute rundown of the biggest developments shaping the global fitness industry.
Hosted by Krissy Vann, this week’s episode covers expansion moves, training behavior insights, hybrid performance science, GLP-1 trends, and new global health policy.
In this episode:
• Panobianco Academia brings former Planet Fitness CEO Chris Rondeau onto its board as the Brazilian franchisor targets 600 clubs in 2026.
• Tonal releases its State of Strength Report, highlighting shorter sessions, adaptive training, and surprising generational performance gaps.
• HYROX publishes its first Sports Science Advisory Council Report, breaking down pacing, technique, fatigue, and hybrid performance demands.
• ClassPass reveals 2025 movement trends including Pilates growth, midday workouts, racquet-sport surges, and a 121% spike in refueling orders.
• Equinox x Function deepen their partnership with clinical-grade testing and women’s health support through EQX ARC.
• Shed reports extreme generational weight-loss behaviors and shifting GLP-1 influence channels.
• Strava shows Gen Z driving global community-based fitness, hybrid training growth, and increased wearable investment.
• Ro finds GLP-1 normalization is happening through personal relationships, not advertising.
• The World Health Organization releases its first global guideline on GLP-1 therapies for obesity.
Stay fit, stay informed, and keep your fitness business in shape.
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