All Things Fitness and Wellness
All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape.
Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes.
Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business.
Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight.
Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann.
All Things Fitness and Wellness
Inside Boutique Fitness: KPIs, Capital, and the 2026 Outlook with CEO of FitGrid Ntiedo Etuk
In this episode of All Things Fitness and Wellness, Krissy Vann sits down with Ntiedo Etuk, Founder and CEO of FitGrid, to unpack how boutique fitness is being evaluated today and what needs to change as the industry heads into 2026.
The conversation explores the growing push for standardized, cross-platform KPIs, why fragmented data has become a challenge for operators and investors alike, and how the lack of shared benchmarks impacts valuations, diligence timelines, and strategic decision-making.
Ntiedo also shares insight from the Boutique Fitness Capital Markets Briefing, where investors representing hundreds of billions in capital discussed what they are looking for next. Together, they break down current investment appetite, the true state of the category, and where boutique operators face both risk and opportunity in the coming cycle.
This episode is designed for fitness executives, operators, and investors looking for a clearer, data-informed view of where boutique fitness stands and where it’s heading next.
Connect with NT: https://www.linkedin.com/in/ntiedoetuk/
Connect with Krissy Vann: https://www.linkedin.com/in/krissyvann/
