All Things Fitness and Wellness
All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape.
Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes.
Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business.
Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight.
Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann.
All Things Fitness and Wellness
This Week In Fitness: HFA Report, Nike Studios Close, Xponential Strategic Review & GLP-1 Boom
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This Week In Fitness is your weekly breakdown of the biggest fitness business stories, covering the trends, data, and decisions shaping the industry, all in under 5 minutes.
This week:
- HFA report shows 81M US gym members and record-high engagement
- Fitness Membership Divide reveals $128B opportunity and monetization gap
- GLP-1 awareness hits 92% as consumer behavior and spending shift
- Planet Fitness earns top workforce ranking for career mobility
- Nike shuts down Nike Studios, signaling shift to partnerships
- Xponential Fitness explores sale, merger, or strategic alternatives
- OnSight wins HFA Innovation Alley Pitch Fest with real-time gym data tech
- Strava and IAMS launch “Pet Tag,” highlighting pets as a fitness driver
Stay fit, stay informed, and keep your fitness business in shape.
