All Things Fitness and Wellness
All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape.
Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes.
Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business.
Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight.
Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann.
All Things Fitness and Wellness
Leadership Advice Every Fitness Business Leader Needs to Hear
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Fitness business leadership advice for gym owners, operators, and fitness professionals. Hear leadership lessons, mindset strategies, and motivational takeaways from top fitness industry executives.
In this special ATFW Vault episode, we're revisiting some of the best leadership advice we've gathered from past conversations with Mark Mastrov, Chairman and Founder of 24 Hour Fitness, Adam Sedlack, CEO of UFC Gym, and Maria Gonzalez, CEO of ClubFitness Greensboro in North Carolina.
From resilience and motivation to leading teams and navigating challenges, these are the kinds of lessons that stay relevant whether you're running a single location, scaling a business, or growing as a leader.
Mark shares insights shaped by building one of the most recognized brands in fitness. Adam brings perspective on leadership, culture, and growth from leading UFC Gym. Maria offers lessons on leading people and continuing to move forward through challenges.
Whether you're a gym owner, fitness operator, personal trainer, executive, or aspiring leader, this episode is packed with practical reminders and mindset takeaways that can apply both inside and outside the business.
Topics include fitness leadership, gym management, mindset, motivation, resilience, team culture, and business growth.
Subscribe for more conversations with the leaders shaping the future of fitness and wellness.
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