All Things Fitness and Wellness
All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape.
Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness business—covering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developments—all in under 5 minutes.
Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business.
Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight.
Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann.
All Things Fitness and Wellness
This Week In Fitness: Eli Lilly's Retatrutide Results, Crunch Expands & ClassPass Updates
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This week on This Week In Fitness, we're covering one of the biggest obesity drug developments of the year as Eli Lilly reports positive Phase 3 results for retatrutide, a potential next-generation obesity treatment. We also look at ClassPass' new partner protections for gyms and studios, Crunch Fitness' $100 million expansion into Phoenix, Ultimate Longevity Center's rapid franchise growth, Planet Fitness' new partnership with Apple Music, and Wattbike's integration with EGYM.
Stories this week:
• Eli Lilly reports positive Phase 3 trial results for retatrutide, with participants losing up to 22.6% of their body weight. The company plans to seek U.S. regulatory approval in early 2027.
• ClassPass introduces new partner protections, including enhanced fraud prevention, dynamic pricing insights, and Mindbody Direct Protection to help gyms and studios safeguard their direct business.
• CR Fitness Holdings announces plans to invest approximately US$100 million to open 20 Crunch Fitness clubs across the Phoenix market by the end of 2027.
• Ultimate Longevity Center awards 200 franchise territories before opening its first location, highlighting continued momentum in the longevity and preventative health sector.
• Planet Fitness partners with Apple Music, offering free music subscriptions to new members while hosting themed '90s Night workout events at more than 600 clubs.
• Wattbike integrates with EGYM, allowing VO2 Max estimates and cycling performance data to contribute to members' Cardio BioAge scores.
Whether you're a gym owner, studio operator, supplier, investor, trainer or fitness executive, This Week In Fitness brings you the biggest stories shaping the global fitness business each week.
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