Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)
Easygoing conversations with marketing execs, CEOs, and entrepreneurs who have led their companies to impressive business growth while maintaining a strong ethical compass. Join us as we dive deep into practical conversations with leaders in the B2B space who have skillfully woven marketing campaigns with a mindful approach towards social good.
The podcast, previously known for over 60 episodes as “Forward Launch Your SaaS,” has had guests from notable companies like Hotjar, Otter.ai, Proposify, Airmeet, Bonjoro, and many others. The show is hosted by Keirra Woodard, a seasoned podcast marketer and owner of Forward Launch, a provider of B2B content marketing and podcast creation services. We are now rebranded and thrilled to introduce Season 2 as “Mindful B2B Marketing.”
Episodes
84 episodes
Don’t Persuade Harder; Resonate Stronger: How to Build Messages That Truly Connect -- Ft. Dr. Michael Gerharz, Host of the Irresistible Communication podcast
Why Good Marketing Often Falls FlatHave you ever launched a marketing campaign that seemed to follow all the right rules—sharp copy, clear calls to action, even a sleek design—only to realize… it didn’t connect? Maybe the message ...
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Season 2
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Episode 20
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41:21
How to Get Featured by Major Media Outlets -- ft. Leonard Scheiner, CEO of Geek Haus (S2:E19)
Main Insight:Earning media placements through consistent, strategic PR efforts builds lasting authority and credibility that can significantly boost your brand and sales.Guest Bio: Leonard Scheiner is a PR exper...
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Season 2
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Episode 19
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42:31
S2E18: How to use authentic customer stories to power B2B marketing -- ft. Indy Gregg, Founder of WeDo
Main Insight:Harnessing authentic customer stories that resonate emotionally can significantly enhance trust and value perception, driving successful B2B marketing strategies.Guest Bio:Indy is an executive and creat...
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Season 2
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Episode 18
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38:57
S2E17: How to Build Meaningful Customer Relationships After Purchase -- ft. Ken Rapp, Founder of Bluestream
Main Insight Implement a continuous discovery and improvement process to effectively engage customers post-sale, driving revenue and fostering long-term relationships.Guest Bio Ken is a dynamic entrepreneur and commercializ...
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Season 2
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Episode 17
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25:48
S2E16: Untying Your Identity from Business Success -- ft. Michael Fritzius, Founder of Podcastify and Exactly Zero
Main Insight Empower B2B marketers to integrate their unique skills and authentic selves into their work without tying their personal identity to their business roles.Guest Bio Michael Fritzius is the founder of Podcastify,...
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Season 2
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Episode 16
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33:27
S2E15: How to optimize B2B marketing funnels for growth -- ft. Bas Hennephof, Co-Founder of Convert Calculator
Main InsightInstead of targeting a broad audience, concentrate on particular industries and their unique use cases. This enables you to tailor your messaging, content, and solutions to meet specific customer needs. This funnel...
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Season 2
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Episode 15
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25:17
S2E14: Designing Flexible Systems for Scalability -- ft. Matt Bivons, CEO of Canopy Servicing
KEY TAKEAWAYS:Focus on building scalable infrastructure early to support long-term growth.Design servicing systems with flexibility to adapt to customer needs and regulatory changes.Leverage analytics and cu...
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Season 2
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Episode 14
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24:15
S2E13: How to Leverage Unified Data for B2B Marketing Wins -- ft. Leanne Chescoe, Marketing Director at Demandbase
Main Insight:Focusing your time and budget on the accounts that are most likely to buy, and aligning teams with a unified system, is essential to a successful account-based marketing (ABM) strategy.Guest Bio:Leanne ...
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Season 2
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Episode 13
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28:36
S2E12: How to Get Better Marketing Results Without Team Burnout -- ft. Pete Sena, Founder of Digital Surgeons
MAIN INSIGHT: Prioritize self-care and employee wellness in the marketing workplace to prevent burnout and foster sustainable business growth. GUEST BIO: Pete Sena is a creative entrepreneur and founder of
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Season 2
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Episode 12
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48:17
S2E11: How to Create Truthful Marketing Claims -- ft. Mike Maynard, CEO of Napier
Main Insight:Focusing on truthful claims in marketing enhances credibility, builds stronger customer trust, and leads to more effective campaigns that resonate with B2B audiences, ultimately boosting brand reputation and fostering su...
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Season 2
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Episode 11
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49:39
S2E10: How to start proactively doing marketing as a small business owner -- ft. Ram Prasad, CEO of Delence
Main Insight:Ram Prasad, a small business owner, explains how embracing structured marketing strategies, such as leveraging LinkedIn and consistent content creation, led to doubling his company's revenue, and emphasizes the importanc...
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Season 2
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Episode 10
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38:21
S2E9: Why Clarity is King: The Power of Simple Messaging, ft. Ben Guttmann, author of 'Simply Put'
Main Insight:Effective B2B marketing hinges on clarity; the clearer the message, the greater its impact.Guest Bio:Ben Guttmann is a seasoned marketing entrepreneur, educato...
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Season 2
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Episode 9
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45:21
S2E8: How to leverage AI in B2B Marketing -- ft. Rich Edwards, CEO of Mindspan Systems
MAIN INSIGHT: Leverage data-driven strategies and artificial intelligence to transform and optimize marketing efforts.GUEST BIO: Rich Edwards is the CEO of Mindspan Systems, a company...
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Season 2
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Episode 8
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1:10:35
S2E7: How eco-friendly email marketing helps you reach your audience -- ft. James Gill, Co-founder of EcoSend and GoSquared
MAIN INSIGHTB2B marketers can send campaigns that ultimately can have a positive impact on their audience by optimizing email marketing practices, such as reducing email frequency, targeting more effectively, and using eco-friendly i...
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Season 2
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Episode 7
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43:29
S2E6: How to transform sales through hyper-personalized networking, ft. Rhonda Dibachi, CEO of Hey Scottie
Main Insight: Using hyper-personalized outreach creates business opportunities with higher ROI for time spent and fosters better relationships between salespeople and customers. Guest Bio: Rhonda Dibachi, CEO of
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Season 2
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Episode 6
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48:35
S2E5: How to build an online community to promote your brand, ft. William Cook, CEO of Advertise Your Server
0:31Introduction to Building an Online Community1:58Inception of Advertise Your Server2:43Evolution of Advertise Your Server5:04Expanding to B2B Companies6:36Benefits for B2B Brands...
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Season 2
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Episode 5
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29:49
S2E4: How to communicate your brand identity ft. Dave Erickson, CEO of ScreamingBox
SUBSCRIBE TO THE NEWSLETTER AT forwardlaunchdigital.com/podcastMain Insight"The most effective brand strategy focuses on differentiation and solving customer business challenges."Dave emphasizes that a unique brand iden...
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Season 2
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Episode 4
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42:53
S2E3: The Power of Volunteer Marketing Teams ft. Natalie Hogg, Founder of MethodQ
Guest Bio:Natalie Hogg is the founder and head marketer of Method Q. She has a background in communications and journalism and initially aspired to join international relations but later shifted to marketing. After ...
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Season 2
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Episode 3
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45:24
S2E2: Building Collaboration Between Sales, Marketing, and Customer Success ft. Mark Osborne, founder of Modern Revenue Strategies
SUBSCRIBE TO THE MINDFUL B2B MARKETING NEWSLETTERIn this episode, Mark Osborne emphasizes scalable relationships in marketing, stressing efficient systems for growth. He offers B2B ...
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Season 2
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Episode 2
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43:48
S2E1: How to Create a Healthy, High-Performance Marketing Team ft. Jeff Zelaya, VP of Demand Gen at Hite Digital
SUBSCRIBE TO THE EMAIL NEWSLETTERChapters0:31Introduction to High Performance Marketing Team0:56Importance of Mindfulness in Marketing1:43<...
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Season 2
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Episode 1
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39:36
Season 2 Trailer: Mindful B2B Marketing | Formerly: Forward Launch Your SaaS
SIGN UP FOR THE NEWSLETTER AT forwardlaunchdigital.com/podcastSuggest a guest by emailing podcast [at ] forwardlaunchdigital.com--In this rebranded premiere of "Mindful B2B Marketing," host Keirra Woodard embarks on a transfo...
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Season 2
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Episode 0
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6:32
The Power of Persistence in Building Partnerships -- Ayush Singhvi, Founder / CEO of Byldd
GUEST BIOAyush is the founder and CEO of Byldd. They’re trying to democratize software entrepreneurship by making it easier (and less capital-intensive) for non-technical founders to start software businesses. Our approach is to build ve...
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Season 1
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Episode 63
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23:09
Harnessing the Power of Storytelling for B2B SaaS Marketing: Insights from Steve Hoffman of Founder's Space
We all know the importance of engaging our audience and standing out in a crowded marketplace. One often overlooked strategy to achieve this is through the power of storytelling. Keirra recently invited Steve Hoffman, CEO of Founder's Space, to...
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Season 1
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Episode 62
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43:01
How to Leverage Video Marketing for Massive Revenue Growth -- WebinarJam and Kartra CEO, Sarah Jenkins
Disclaimer: This post was created using AI which utilized an interview transcript as a source. Keirra reviewed it for accuracy.In today's fast-paced digital landscape, it's essential for businesses, especially B2B SaaS companie...
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Season 1
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Episode 61
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25:36
Unleashing the Power of Partnership Marketing -- Renee Bigelow, Consultant and Fractional CMO
Disclaimer: The following post was created using AI which used an interview transcript as a source. In today's fast-paced and competitive business environment, companies are always looking for innovative ways to expand their re...
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Season 1
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Episode 60
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29:26