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The Photo Diaries Podcast
Welcome to The Photo Diaries Podcast. I’m your host Grace Costa, a commercial photographer of over 2 decades, photography mentor business coach. This podcast opens up a secret diary about the world of the photography industry. We’ll bring you inspiring interviews with industry professionals in the world of business & creativity, as well as stories, and tips to help propel you through your photography journey- whether you're just starting out, or a seasoned pro. Thanks for joining me today, now, let’s open the latest diary!
The Photo Diaries Podcast
Selling Art with Gallery Owner and Landscape Photographer - Scott Leggo
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In this episode, I chat with Australian landscape photographer Scott Lego, founder of the Scott Leggo Gallery in Canberra, about what it really takes to grow a successful wall art business.
We dive into:
- How to study your addressable market and find your ideal segment
- Scott’s journey selling wall art before his gallery even existed
- The importance of knowing your customer acquisition costs
- Smarter ways to promote your work beyond social media
- Why knowing the “why” behind your business matters
- Pricing your artwork
- And how putting your customer at the centre of everything drives real results
If you're a photographer or creative looking to turn your work into a profitable business, this episode is packed with practical wisdom.
Check out Scott's stunning work at https://www.scottleggo.com/?srsltid=AfmBOoqY7zJzONuSG30qDSWA3-TboP-yNDQzlSBY6KIEnwAIjAMK0lxw
Instagram https://www.instagram.com/scottleggogallery
Find Grace at www.gracecosta.com
SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/
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Instagram https://www.instagram.com/gracecostaphotographer/
Resources for photographers https://www.gracecosta.com/resources/
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