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The Photo Diaries Podcast
Welcome to The Photo Diaries Podcast. I’m your host Grace Costa, a commercial photographer of over 2 decades, photography mentor business coach. This podcast opens up a secret diary about the world of the photography industry. We’ll bring you inspiring interviews with industry professionals in the world of business & creativity, as well as stories, and tips to help propel you through your photography journey- whether you're just starting out, or a seasoned pro. Thanks for joining me today, now, let’s open the latest diary!
Episodes
41 episodes
Let's Get Reel about Instagram - with Shall We Social founder
In this episode, I’m joined by Kryshla from Shall We Social—content marketing coach for coaches and course creators—as we dive deep into all things Instagram.We explore how to move past vanity metrics and shift your mindset around showin...
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1:06:02
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The Client Proof Gallery Expectations
In this episode, Grace mentions a platform for gallery proof sharing Shoot ProofHere is your discount link to get started with Shoot Proof http://shpr.ws/MUV
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14:53
Why I'm not looking back- Was this the offer of a lifetime?
In this episode, Grace talks about a recent situation in which she was offered her old corporate photography job. Grace references three books about moneyChill and Prosper https://amzn.to/4hjd276
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11:23
Let's discuss Social Media
In this episode, Grace casually discusses social media and shares her view on how you can use socials to your advantage. She also shares fast ideas to get you showing up more on Instagram.
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15:54
How I'm Preparing My Workspace and Work Life for the New Year.
Grace discussed her plans for the New Year, including decluttering her office, updating her business systems, and refreshing her marketing materials. She emphasized the importance of email marketing and creating an inspiring work environment. G...
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13:43
Guided Questions to Help You Reflect & Understand Your Business in 2024
In this episode, Grace encourages listeners to reflect on their own business using prompted questions Grace takes you through 14 important questions to ask yourself to help understand the past year in business and help you plan for changes and ...
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34:21
How I Tripled my Average Monthly Revenue in Business
In this end-of-year episode, Grace Coosta shares her epic "Mega month" in October, during which her business monthly revenue tripled and she served 23 photography clients. She attributes her success to consistent marketing and networking. She d...
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25:19
Attracting Your Dream Photography Clients and Tapping into the Luxury Market
In this episode Grace helps photographers understand who is their ideal client they dream of working with, and the benefits of knowing this in your business. She also discusses finding luxury clients for your photography business. ...
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Season 2
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Episode 12
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17:24
The Biggest Editing Mistakes You're Making
In this particular episode, Grace Costa addresses common editing mistakes she observes in the photography industry, particularly in the commercial photography space. She focuses on five key areas: overuse of high key editing, excessive use of p...
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Season 2
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Episode 11
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20:44
Ready to Turn up the Volume on Client Enquiries?
Grace discussed the importance of scaling a business and being prepared for more clients, emphasizing the need for organization and streamlining processes. She shared her personal experience of transitioning from a manageable client base to han...
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Season 2
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Episode 10
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18:54
Understanding Content Marketing- with Mel Daniels
In this episode we have special a guest. Mel Daniels, is a content marketing strategist, speaker, podcast host, and author. Mel's purpose is to teach and empower women who aspire to take their businesses to the next level by using content in a ...
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Season 2
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Episode 9
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49:04
S2 E8 The Gucci Effect - What Photographers can learn from the Gucci buying experience.
In this episode, I use a recent trip to the Gucci store as inspiration for building our brand experience as photographers in the service-based industry.
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16:25
S2E7 The Client Journey - Adding the Post Shoot Follow Up
In this episode, I dive into my client journey and workflow, showcasing how I nurture each client to ensure they receive an exceptional experience. I discuss the strategies I use to foster strong relationships, encourage referrals, and deliver ...
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Season 2
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Episode 7
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9:18
S2 E6 Food, Travel & Interiors - Magazine Photographer Petrina Tinslay
In this exclusive episode, we dive into the work life of Petrina Tinslay. An Aussie photographer who has captured the imagery for cookbooks for all the famous chefs we know and love from around the world, names like Donna Hay, and Nigella Lawso...
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45:02
S2E5 Money mindset, Understanding your value and Attracting ideal clients as a Photographer
This is a must-listen episode where I chat with expert coach Christine Corcoran, a business coach based in Brisbane, Australia. We discuss how to attract your ideal clients who want to pay what you charge, how to position your offers to attract...
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1:01:35
S2E4 Get to know Grace Costa in this interview with Trish Johnston
This episode is a take over! My friend Trish and fellow business woman is taking over the podcast for this special episode to interview me and draw out insights I wouldn’t have shared otherwise.I hope you enjoy this episode friends, and ...
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Season 2
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Episode 4
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48:57
S2E3 Avoid Burnout with these Self Care Ideas
Over the years photographers have suffered from burning out, physically and mentally from working too much, not looking after their body or taking on too much work without a decent break. This episode is designed to inspire you with ideas and t...
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Season 2
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Episode 3
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20:03
S2E2 Five services I've Invested with my Business
Now with a few years business experience behind me, I have trialled various services and products that I’d hope would help my business. Some have been great. Some haven’t. In this episode, learn from my lived experience as I share w...
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Season 2
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Episode 2
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25:06
S2 E1 My top 4 Takeaways from a Wes Anderson Film
You might be surprised to learn that until now, I have never seen a Wes Anderson film, that is, until today! Mind completely blown. I can’t believe it’s taken me till now to get here, but sign me up. I am getting on the bandwagon and joining hi...
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Episode 21
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17:14
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S1 E20 Getting started with Stock Libraries to earn extra money
In this final episode of the season, I give you the lowdown on stock libraries. They’re not a lot of work and they can be a really great tool to earn some extra cash. Now, I’m not saying you’re going to be able to give up your day job, but it’s...
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Season 1
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Episode 20
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18:22
S1 E19 How to communicate your brand values to set you apart from the market with Bec Hughes
Today on the show we chat with the delightful Bec Hughes. She’s a brand strategist and creative business coach, well qualified having spent 15+ years as a strategy, design, and business development leader in agency-land in the UK, Europe, Asia ...
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Season 1
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Episode 19
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1:03:18
S1 E18 Creating a memorable brand to stand out from the crowd with Darby Lyndon, Brand Strategist
Darby is a brand strategist and content marketer, passionate about turning great businesses into irresistible brands.Throughout her career, Darby has worked on marketing and brand strategies for some of Australia’s leading brands. She is...
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Season 1
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Episode 18
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49:16
S1 E17 How to build an image library for your brand
In this episode I talk about something I’ve very passionate about - brand imaging. I cover how to curate a library of images that builds trust by showing who we are, what we do, and insight to our values. Sharing this type of imager...
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Season 1
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Episode 17
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20:30
S1 E16 Finding meaning in your creative work with Ferne Millen
Ferne Millen is a multidisciplinary commercial photographer and creative artist whose main focus is on storytelling through photography and installation. Ferne lives in beautiful Jan Juc on the surfcoast of Victoria on Wadawurrung country and f...
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Season 1
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Episode 16
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47:54
S1 E15 Wedding Photography - inside the boutique photo studio of Paul Osta
Paul Osta believes in providing his clients with the best wedding experience ever. In our chat he shares how does it. You can hear the passion in his voice that he was born to do this, and I can bet that you’d want him as your wedding photograp...
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Season 1
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Episode 15
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1:00:28