The Photo Diaries Podcast
Welcome to The Photo Diaries Podcast. I’m your host Grace Costa, a commercial photographer of over 2 decades, photography busines and marketing mentor. This podcast opens up a secret diary about the world of the photography industry. We’ll bring you inspiring interviews with industry professionals in the world of business & creativity, as well as stories, and tips to help propel you through your photography journey- whether you're just starting out, or a seasoned pro. Thanks for joining me today, now, let’s open the latest diary!
Episodes
67 episodes
Why "Nice" Photographers Attract the Worst Clients
Difficult clients, we all have them at one point or another. Ever get that stomach-drop feeling when a client messages you? In the latest episode of Photo Diaries, I break down a real DM from a photographer struggling with a c...
Pricing for Photographers Pt 3- Profit Roadblocks Keeping you Undercharging
Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase at the end of July 2026. Find out more about monthly group business coaching and marketing education for photographers in busi...
Pricing for Photographers Pt 2- Stop acting like a Freelancer start acting as a Successful Entrepreneur
Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase at the end of July 2026. Find out more about monthly group business coaching and marketing education for photographers in busi...
Inside my new Photographers Only Business Membership
Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase at the end of July 2026. Find out more about monthly group business coaching and marketing education for photographers in busi...
How Jessica Whitaker Built a Photography Brand Using YouTube, SEO & Community
Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa
Pricing for Photographers Pt 1- Client Transformation stories
Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase at the end of July 2026. Find out more about monthly group business coaching and marketing education for photographers in busi...
Magnum documentary photographer, Trent Parke - Live from his recent storytelling workshop
Join the Photographers Only Membership before the founders price increase. Find out more about monthly group coaching and marketing education with Grace Costa HERE<...
Rethinking Value in Photography (with Tony Powell): Pricing, Licensing & Building a Profitable Business
In this episode of The Photo Diaries Podcast, Grace sits down with Washington DC–based commercial photographer Tony Powell at WPPI in Las Vegas USA.Tony shares his journey from photographing his own dance company to building a h...
WPPI Photography Conference Summary - Las Vegas
Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa
AI in Photoshop: How Generative Expand & Firefly Are Changing Photography Workflows (with Meredith Stotzner from Adobe)
Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa
What is Brand Positioning & Why should you care - with Hey Lita
Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa
Live panel interview at WPPI Photographers Conference in Las Vegas
Today I'm joined by three USA based photography business owners to break down their side of the industry and uncover what makes their business successful. Boudoir, Seniors, and Branding & Headshots, Dance photographyGu...
If You Don’t Lead Your Photography Business to Success Who Will
Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa
What You’ll Wish You Started Sooner in Your Photography Business
Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa
You’re Underestimating the Value of Your Photography
Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa
Slow Season Strategy for Photographers in Business
If the slow season in your business sees you catching up on Netflix or having long lunches with friends, this episode will inspire you to work on your business with purpose on the most important things. This episode will get you taking action.<...
The New Wave of Money Mindset for Photographers- An attitude shift
In this episode of The Photo Diaries, Grace unpacks one of the most powerful yet often avoided topics in the photography world: money mindset. If you’ve ever struggled to raise your rates, felt guilty about charging your wor...
Blog Updates you Need to Make as a Photographer in Business
If you’re a commercial photographer heading into the holiday season and wondering how to use the quieter weeks in your business wisely this episode is for you.In this podcast, I’m sharing why updating your existing blog posts
Photographers Simple Guide to Google Reviews
In this episode Grace shares the importance of how to start using Google reviews in your client workflow in your photography business to build trust and credibilty overtime. How to get started on google business listing
Should You Discount for Not-For-Profits? The Truth Photographers Need to Hear.
Grace discussed her experiences with pricing strategies and working with not-for-profit organizations, sharing examples of when to offer discounts and maintaining professional rates. She emphasized the importance of charging full rates for high...
Lessons From the Studio Floor: How Working for Other Studios prepared me for my own Business
JOIN- MARKETING FOR PHOTOGRAPHERS WORKSHOP- LIVE 3/10/2025 AT 12PM (AEST)https://www.gracecosta.com/marketing-made-for-you-live-workshop/<...
Understanding your Ideal Client is the Key to Successful Marketing
Join the Marketing for Photographers Workshop 3rd October 20253rd October 2025 from 12pm AEST ONLINE head to the link above to find out more.
Overtime Happens: How to Protect Your Time, Energy, and Client Relationship
Grace Costa addressed managing event overtime for photographers, citing a client's shoot that ran past schedule, causing billing uncertainty due to poor communication. She advised including an hourly overtime clause in contracts and proactively...