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The Photo Diaries Podcast
Welcome to The Photo Diaries Podcast. I’m your host Grace Costa, a commercial photographer of over 2 decades, photography busines and marketing mentor. This podcast opens up a secret diary about the world of the photography industry. We’ll bring you inspiring interviews with industry professionals in the world of business & creativity, as well as stories, and tips to help propel you through your photography journey- whether you're just starting out, or a seasoned pro. Thanks for joining me today, now, let’s open the latest diary!
Episodes
49 episodes
Photographers Simple Guide to Google Reviews
In this episode Grace shares the importance of how to start using Google reviews in your client workflow in your photography business to build trust and credibilty overtime. How to get started on google business listing
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14:39
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Should You Discount for Not-For-Profits? The Truth Photographers Need to Hear.
Grace discussed her experiences with pricing strategies and working with not-for-profit organizations, sharing examples of when to offer discounts and maintaining professional rates. She emphasized the importance of charging full rates for high...
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11:42
Lessons From the Studio Floor: How Working for Other Studios prepared me for my own Business
JOIN- MARKETING FOR PHOTOGRAPHERS WORKSHOP- LIVE 3/10/2025 AT 12PM (AEST)https://www.gracecosta.com/marketing-made-for-you-live-workshop/<...
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25:11
Understanding your Ideal Client is the Key to Successful Marketing
Join the Marketing for Photographers Workshop 3rd October 20253rd October 2025 from 12pm AEST ONLINE head to the link above to find out more.
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11:50
Overtime Happens: How to Protect Your Time, Energy, and Client Relationship
Grace Costa addressed managing event overtime for photographers, citing a client's shoot that ran past schedule, causing billing uncertainty due to poor communication. She advised including an hourly overtime clause in contracts and proactively...
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6:59
Collaborations for Photographers
This episode is brought to you by my latest masterclass- Lightroom Workflow and Colour Correction Masterclass July 31st Live online.
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15:47
Selling Art with Gallery Owner and Landscape Photographer - Scott Leggo
Subscribe to my Photographer's Only newsletter : https://www.gracecosta.com/subscribe/In this episode, I chat with Australian landscape photographer Scott Lego, founder of the Scott ...
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1:00:30
This Resort was the Perfect Brand Experience
In this episode, Grace breaks down a perfect brand experience she went through recently with an Australian Country resort. She breaks down the components of the brand and explains what made each element so special. She prompts her l...
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16:50
Let's Get Reel about Instagram - with Shall We Social founder
In this episode, I’m joined by Kryshla from Shall We Social—content marketing coach for coaches and course creators—as we dive deep into all things Instagram.We explore how to move past vanity metrics and shift your mindset around showin...
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1:06:02
The Client Proof Gallery Expectations
In this episode, Grace mentions a platform for gallery proof sharing Shoot ProofHere is your discount link to get started with Shoot Proof http://shpr.ws/MUV
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14:53
Why I'm not looking back- Was this the offer of a lifetime?
In this episode, Grace talks about a recent situation in which she was offered her old corporate photography job. Grace references three books about moneyChill and Prosper https://amzn.to/4hjd276
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11:23
Let's discuss Social Media
In this episode, Grace casually discusses social media and shares her view on how you can use socials to your advantage. She also shares fast ideas to get you showing up more on Instagram.
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15:54
How I'm Preparing My Workspace and Work Life for the New Year.
Grace discussed her plans for the New Year, including decluttering her office, updating her business systems, and refreshing her marketing materials. She emphasized the importance of email marketing and creating an inspiring work environment. G...
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13:43
Guided Questions to Help You Reflect & Understand Your Business in 2024
In this episode, Grace encourages listeners to reflect on their own business using prompted questions Grace takes you through 14 important questions to ask yourself to help understand the past year in business and help you plan for changes and ...
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34:21
How I Tripled my Average Monthly Revenue in Business
In this end-of-year episode, Grace Coosta shares her epic "Mega month" in October, during which her business monthly revenue tripled and she served 23 photography clients. She attributes her success to consistent marketing and networking. She d...
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25:19
Attracting Your Dream Photography Clients and Tapping into the Luxury Market
In this episode Grace helps photographers understand who is their ideal client they dream of working with, and the benefits of knowing this in your business. She also discusses finding luxury clients for your photography business. ...
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Season 2
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Episode 12
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17:24
The Biggest Editing Mistakes You're Making
In this particular episode, Grace Costa addresses common editing mistakes she observes in the photography industry, particularly in the commercial photography space. She focuses on five key areas: overuse of high key editing, excessive use of p...
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Season 2
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Episode 11
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20:44
Ready to Turn up the Volume on Client Enquiries?
Grace discussed the importance of scaling a business and being prepared for more clients, emphasizing the need for organization and streamlining processes. She shared her personal experience of transitioning from a manageable client base to han...
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Season 2
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Episode 10
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18:54
Understanding Content Marketing- with Mel Daniels
In this episode we have special a guest. Mel Daniels, is a content marketing strategist, speaker, podcast host, and author. Mel's purpose is to teach and empower women who aspire to take their businesses to the next level by using content in a ...
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Season 2
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Episode 9
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49:04
S2 E8 The Gucci Effect - What Photographers can learn from the Gucci buying experience.
In this episode, I use a recent trip to the Gucci store as inspiration for building our brand experience as photographers in the service-based industry.
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16:25
S2E7 The Client Journey - Adding the Post Shoot Follow Up
In this episode, I dive into my client journey and workflow, showcasing how I nurture each client to ensure they receive an exceptional experience. I discuss the strategies I use to foster strong relationships, encourage referrals, and deliver ...
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Season 2
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Episode 7
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9:18
S2 E6 Food, Travel & Interiors - Magazine Photographer Petrina Tinslay
In this exclusive episode, we dive into the work life of Petrina Tinslay. An Aussie photographer who has captured the imagery for cookbooks for all the famous chefs we know and love from around the world, names like Donna Hay, and Nigella Lawso...
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45:02
S2E5 Money mindset, Understanding your value and Attracting ideal clients as a Photographer
This is a must-listen episode where I chat with expert coach Christine Corcoran, a business coach based in Brisbane, Australia. We discuss how to attract your ideal clients who want to pay what you charge, how to position your offers to attract...
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1:01:35
S2E4 Get to know Grace Costa in this interview with Trish Johnston
This episode is a take over! My friend Trish and fellow business woman is taking over the podcast for this special episode to interview me and draw out insights I wouldn’t have shared otherwise.I hope you enjoy this episode friends, and ...
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Season 2
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Episode 4
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48:57
S2E3 Avoid Burnout with these Self Care Ideas
Over the years photographers have suffered from burning out, physically and mentally from working too much, not looking after their body or taking on too much work without a decent break. This episode is designed to inspire you with ideas and t...
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Season 2
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Episode 3
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20:03