Should You Discount for Not-For-Profits? The Truth Photographers Need to Hear.

Grace discussed her experiences with pricing strategies and working with not-for-profit organizations, sharing examples of when to offer discounts and maintaining professional rates. She emphasized the importance of charging full rates for high-end events while maintaining respect for not-for-profit organizations, noting that photographers should feel empowered to offer discounts if they personally connect with the organization. Grace stressed the significance of building a strong professional reputation through a solid online presence and industry expertise, which allows photographers to confidently stand firm on pricing.