What is Brand Positioning & Why should you care - with Hey Lita

In this episode of the Photo Diaries podcast, Grace interviewed Lita about brand positioning, where they explored how creatives like photographers and designers can effectively position themselves in the market. 

Lita explained that brand positioning goes beyond market gaps to focus on how a brand communicates its desired identity in the minds of its target audience. They discussed the importance of understanding and communicating the unique impact a business makes on its clients, rather than just focusing on features and services. Lita shared examples including a home birth photographer who repositioned herself as a storyteller, and explained how even seemingly similar businesses can differentiate themselves through their messaging and brand experience. The conversation concluded with practical advice for creatives looking to establish their brand positioning, including the importance of consistent messaging and understanding their target audience's deeper needs and values.

Follow Lita https://www.instagram.com/heylita.branding/