The Photo Diaries Podcast
Welcome to The Photo Diaries Podcast. I’m your host Grace Costa, a commercial photographer of over 2 decades, photography busines and marketing mentor. This podcast opens up a secret diary about the world of the photography industry. We’ll bring you inspiring interviews with industry professionals in the world of business & creativity, as well as stories, and tips to help propel you through your photography journey- whether you're just starting out, or a seasoned pro. Thanks for joining me today, now, let’s open the latest diary!
The Photo Diaries Podcast
How Jessica Whitaker Built a Photography Brand Using YouTube, SEO & Community
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In this live episode of The Photo Diaries Podcast recorded at the WPPI photography conference, I sit down with Jessica Whitaker to unpack how she built a global photography brand through YouTube, SEO, and community-led marketing.
From starting her YouTube channel in 2012 to creating the widely known Build and Bloom community, Jessica shares how she carved out space in the industry by making photography more accessible, inclusive, and searchable.
If you’re a photographer who wants consistent leads without relying on social media, this conversation will completely shift how you think about visibility and marketing. Jessica's facebook group is here https://www.facebook.com/groups/buildandbloomjessicawhitaker
Photography Business Mentoring with Grace https://www.gracecosta.com/photography-mentoring/
Follow Jessica Whitaker on IG https://www.instagram.com/jessicawhitaker/
Find Grace at www.gracecosta.com
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Resources for photographers https://www.gracecosta.com/resources/
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