Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
Podcasting since 2022 • 95 episodes
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Latest Episodes
Interview: Jo Arden, strategist and Campaign contributor, on why hope and humor make messages stick
In this episode, Jo Arden - Chief Strategy Officer at AMV BBDO and Campaign contributor - shares how hope, humor, and smart messaging can drive behavior change. From Stoptober to herpes awareness, we explore the behavioral science behind emotio...
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Season 1
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Episode 95
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33:43
How small behavioral nudges can transform culture and performance at work
In this episode, we explore how to apply behavioral science to drive culture change and performance inside organizations. From using social proof and friction reduction to regret lotteries and purposeful work, we unpack four practical nudges th...
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Season 1
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Episode 94
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48:12
Interview: Susan Weinschenk, author of 100 Things Every Designer Needs to Know About People, on the psychology behind effective user experience
In this episode, we talk with Dr. Susan Weinschenk - behavioral scientist and best-selling author of 100 Things Every Designer Needs to Know About People. Susan uncovers the science behind attracting attention, boosting memory and explains when...
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Season 1
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Episode 93
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47:53
Behavioral Science For Agencies: Copywriting
In this episode, we explore how behavioral science can improve copywriting. From the power of concrete language to the surprising upside of shorter, simpler messages - and why framing things as losses can be more persuasive than gains - this ep...
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Season 1
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Episode 92
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38:58
Interview: Will Storr, author of The Science of Storytelling, on how great stories persuade and inspire action
In this episode, we talk with Will Storr, author of The Science of Storytelling, about why humans are wired for narrative. From identity and status to simplicity and surprise, Will shares how marketers can craft stories that persuade, stick, an...
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Season 1
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Episode 91
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51:44
