Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
Podcasting since 2022 • 71 episodes
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Latest Episodes
How Five Guys uses the illusion of effort to make their burgers taste even better
In this episode, we look at the story of Five Guys and how they used behavioral science to become one of the most successful brands in the ‘better burger’ category. We identify some of the secrets to their success such as ending the experience ...
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Season 1
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Episode 71
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31:52
Interview: Steve Martin, author of Messengers, on the eight key traits of an effective messenger
In this episode we speak with Steve Martin, co-author of Yes! 60 secrets from the science of persuasion which has sold over 1.5 m million copies. We talk to Steve about his latest work on the messenger effect and the eight traits that make a me...
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Season 1
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Episode 70
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53:33
How Oatly used the messenger effect to become the world's most successful milk alternative
In this episode, we explore how Oatly became a billion-dollar brand by using behavioral science in clever, unexpected ways. We unpack how the launch of their Barista Edition—crafted specifically for coffee shops—tapped into the Messenger Effect...
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Season 1
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Episode 69
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38:22
Interview: Adam Ferrier author of The Advertising Effect on why you should stop listening to your customer
In this episode we speak with Adam Ferrier, founder of Australian ad agency, Thinkerbell. Adam is the author of The Advertising Effect, one of the best books on applying behavioral science to advertising. On the podcast he talks about some of t...
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Season 1
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Episode 68
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51:27
How Everlane have harnessed the principle of fairness to grow their brand
Everlane’s success has partly been driven by differentiating themselves from the rest of the fashion industry. Crucially they have reframed the competition as behaving unfairly. In this episode we look at a series of behavioral sci...
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Season 1
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Episode 67
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25:40
