Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
Podcasting since 2022 • 102 episodes
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Latest Episodes
Interview: Kevin Chesters, co-author of The Creative Nudge, on why great creativity requires discomfort, not consensus
In this episode, we speak with Kevin Chesters, author of The Creative Nudge and ex-CSO at Ogilvy UK, about the behavioral science of creativity. Kevin explains how small tactics can boost creativity, why time pressure kills it, and how organiza...
•
1:01:59
Inside Hacking the Human Mind: lessons from the world’s most effective brands
In this episode, we celebrate our new book Hacking the Human Mind. We share our favorite chapters, unpack the behavioral science behind the brands featured, and reflect on what we’d add if we were w...
•
Season 1
•
Episode 101
•
48:08
MichaelAaron Flicker and Richard Shotton on 100 episodes of behavioral science, brands, and ideas that actually work
In this 100th episode, MichaelAaron and Richard look back on their favorite moments from the podcast so far, including standout brand case studies like Guinness and Aperol, and key behavioral science principles like the generation effect and re...
•
Season 1
•
Episode 100
•
42:13
Interview: Tim den Heijer, author of The Housefly Effect, on how friction, incentives, and context shape behavior
In this episode, we chat with Tim den Heijer, co-author of the best-selling book, The Housefly Effect, about how small and often overlooked details can have a large impact on behaviour. Tim unpacks some key ideas from his book, including how to...
•
Season 1
•
Episode 99
•
51:43
Interview: Tara Austin, behavioral strategist at Ogilvy, on how small behavioral cues drive large-scale change
In this episode, we sit down with Tara Austin, Partner at Ogilvy. Tara shares the behavioral science principles for creating effective communications. We discuss a broad range of campaigns, from using scarcity to drive demand for KFC's $1 chips...
•
Season 1
•
Episode 98
•
1:02:14
