Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
Podcasting since 2022 • 76 episodes
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Latest Episodes
Interview: David Robson, author of The Expectation Effect, on how beliefs shape behavior
In this episode we speak with David Robson, science journalist and author of The Expectation Effect. David explores how beliefs, attitudes and expectations shape our health, performance and daily experiences. He explains the fascinating science...
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Season 1
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Episode 76
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49:36
Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy
In this episode we speak with Patrick Fagan, behavioral scientist and co-founder of the consultancy Capuchin Behavioral Science. Patrick is the former lead psychologist at Cambridge Analytica, author of Hooked and co-author of Free Your Mind. H...
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Season 1
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Episode 75
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40:52
Interview: Phil Graves, author of Consumerology, on the hidden flaws of market research
In this episode, we chat with Phil Graves, author of Consumerology. As a leading voice on the flaws of traditional market research, he explains why what customers say often differs from what they do. He also highlights the mechanisms behind pur...
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Season 1
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Episode 74
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50:58
Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work
In this episode we sit down with Rory Sutherland, author of Alchemy. As one of advertising’s most original thinkers, he makes the case for embracing irrationality in marketing, argues why logic is overrated and explains how small shifts can lea...
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Season 1
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Episode 73
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2:26:39
Behavioral science for agencies: media planning
In this episode we explore how behavioral science can be applied to media planning. We discuss the fundamental attribution error and why this suggests brands should spend less time thinking about target audiences and more time thinking about ta...
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Season 1
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Episode 72
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33:31
