The Digital Marketing Mentor
Get ready to get human! Digital marketing has a whole “people” side of things, and we’re here to uncover it! Danny Gavin, your Digital Marketing Mentor, explores the meeting point of mentorship and marketing in this captivating podcast featuring interviews with marketing experts and industry leaders. As they chat about their history with mentorship and guiding others, they’ll delve into how these connections have affected their careers, marketing strategies, and lives. Deep conversations on how we’re all human highlight how current marketing trends are influenced, and you’ll come away from each episode with real, actionable marketing strategies and skills to implement.
Episodes
109 episodes
109: Career Reinvention Isn't Reckless: Tamara Gestetner on Pivots, Burnout, and Finding Your Real Calling
What happens when someone tells you you're the worst therapist in the middle of a thriving practice? For Tamara Gestetner, it was the moment she realized burnout wasn't about work, it was about identity and honesty. After nearly two...
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Episode 110
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35:54
108: Office Hours | Call Tracking for SEO: Why Phone Calls Are the Missing Half of Your Conversion Data with Dorit Sasson
Phone calls can potentially represent more than 50% of a local business's total conversions, yet most SEO reporting completely misses them. In this Office Hours episode, Danny sits down with Optidge SEO Manager, Dorit Sasson, to bre...
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Episode 108
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29:33
107: ODEO Alumni Journey Series: From Music Class to Meta Tags with Shiri Silkin
Sometimes the best career opportunities come from the most unexpected places. For Shiri Silkin, that meant an arranged date that didn't work out, but led to her first SEO job without a single interview.In this episode, Danny sits down wi...
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Episode 107
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19:26
106: The Perfect Day to Start is Today: Sales Strategy that Actually Works with Menashe Friedman
Menashe Friedman’s career didn’t follow a straight line. From failing fast in an early sales role to decades later becoming the consultant companies call when their sales teams need clarity and consistency, his journey spans industries, downtur...
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Episode 106
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35:48
105: Office Hours | Marketing Success in 2026: Mastering the Ebb and the Flow
Marketing has quietly shifted to the ends of your funnel stream, are you shifting your efforts?In this Office Hours episode, Danny breaks down three structural shifts that will separate profitable growth from expensive wheel-spinning in ...
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Episode 105
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9:04
104: No Playbook? Observation and Calculated Risk in Retail Marketing with David Gavin
When there's no handbook for building a career, you rely on tenacity, positivity, and education. David Gavin learned retail marketing the hard way: by watching, asking questions, and looking for the white space everyone else ignored.In t...
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Episode 104
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45:14
103: Office Hours | Case Studies: Paid Media and CRM - Closing the Attribution Gap
What if every dollar spent on ads could be traced to a signed contract, a booked meeting, or a new client? The disconnect between ad spend and revenue isn’t a mystery businesses have to live with. This problem, the attribution gap, ...
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Episode 103
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9:21
102: Office Hours | From Journalism to SEO Strategy: Dorit Sasson on Writing, Mentorship, and the Human Side of Search
In this Office Hours episode, Optidge SEO Manager, Dorit Sasson, shares how her experience abroad as a lieutenant in the Israel Defense Forces shaped her collaborative, team-focused approach to digital marketing and SEO strategy. Drawing from h...
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Episode 102
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42:03
101: From CEO to Trusted Mentor: Peter Lang’s Journey Through Agency Acquisitions
Peter Lang, accomplished entrepreneur, investor, and philanthropist, has cracked the code on agency growth through strategic acquisitions, a skill he believes most agency owners are uniquely positioned to master but rarely tap into. As a former...
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Episode 101
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40:28
100: Office Hours | Episode 100: The Mentors Who Made Us (Best Mentorship Stories)
Join the Digital Marketing Mentor, Danny Gavin, for an unforgettable 100th episode filled with warmth, wisdom, and inspiring stories from friends, mentors, and industry leaders whose guidance and support have shaped careers, lifetimes, and comm...
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Episode 100
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1:17:00
099: She Leads Digital: Inspiring Stories of Women in Marketing (Best of Episode) - Part 2
If you loved Part 1 of our She Leads Digital series, you’re in for another round of inspiring career journeys, bold pivots, and hard-won wi...
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Episode 99
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1:02:16
098: Office Hours | What AI Can’t Do: Leading with Empathy in a Remote World with Sarah Cuesta
In this deeply human episode, Optidge’s own HR Manager, Sarah Cuesta, joins Danny Gavin to explore what AI can’t do: lead with empathy, resolve team conflict, or build psychological safety. Drawing from her unique path from clinical...
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Episode 98
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27:46
097: From Power Tools to Paid Media: Jack Hepp’s Blueprint for Local Ads Success
Before he was building ad campaigns, Jack Hepp was building houses. Now he runs Industrious Marketing, helping local businesses grow through hands-on paid media advertising strategy. In this episode, Jack shares how getting fired ea...
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Episode 97
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40:25
096: Leading With Love: Mohammad Anwar on Redefining Marketing and Mentorship
Mohammad Anwar, President and CEO of Softway and Culture+, shares how embracing love, empathy, and honest, human-centric leadership transformed his approach to business and marketing. From early culture shocks in both Saudi Arabia a...
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Episode 96
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46:31
095: AI Answers: The Future of SEO is Already Here (Office Hours)
In this solo Office Hours episode, Optidge founder Danny Gavin dives into how generative AI is radically reshaping how we search, discover, and measure online visibility.From the shift away from rankings to the rise of Generative Engine ...
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Episode 95
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9:25
094: Sustainable Strategy & Real-World Mentorship in B2B Marketing with Michelle Miller
Michelle Miller’s career path is anything but ordinary, which is exactly what makes it so relatable.From switching colleges to launching a strategic marketing agency, Michelle has built a career on sustainable growth, cross-functional al...
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Episode 94
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34:57
093: You Want One Person to Do All That?! Real Talk on Marketing Jobs in 2025
What started as a frustrated student’s question turns into two powerful interviews about the chaos of modern marketing job descriptions.Danny Gavin sits down with PPC experts Navah Hopkins and Sarah Stemen to expose the gap between what ...
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Episode 93
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41:13
092: Minisode - From Mommy Bloggers to Influencers with Paula Bruno
What do soccer sidelines, mommy blogs, and multi-million-dollar influencer campaigns have in common? Paula Bruno. In this mini episode, Danny Gavin sits down with the founder of Intuition Media Group to explore how influencer marketing has evol...
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Episode 92
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11:51
091: Office Hours | Websites That Convert: Development, Design, and SEO Success with Santi Schamberger
In this episode, Danny chats with Santi Schamberger, passionate and dedicated web developer at Optidge. They dive into the foundational elements of successful websites, the evolution of WordPress, and why UX matters more than flashy...
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Episode 91
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34:02
090: Building Teams and Breaking Silos: Marketing Leadership in the Dirt World with Dan Briscoe
In this episode, Danny welcomes Dan Briscoe, CMO at BuildWitt, for a candid and inspiring discussion on leadership, team dynamics, and marketing in the construction industry. Dan shares stories from the Marine Corps to managing agen...
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Episode 90
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38:50
089: Office Hours | Diagnosing Paid Social Campaigns & Nurturing Stronger Client Relationships with Joe Wolf
In this episode, Danny and Joe Wolf, Head of Paid Social at Optidge, explore how to troubleshoot struggling paid campaigns, why communication is more important than ever, and what it takes to be the kind of agency clients trust again—after they...
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Episode 89
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19:17
088: The Best of SEO (Part 2): Brand Building, AI, and the Future of Search
In this second part of the "Best of SEO" series, industry leaders share their insights on creating compelling content that boosts organic traffic and supports strong SEO strategies. The episode explores the evolving relationship bet...
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Episode 88
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59:12
087: The Best of SEO (Part 1): Mentorship Meets Strategy
Mentorship and representation transforms careers - this truth echoes throughout our conversations with leading SEO professionals in the first installment of our two-part "Best of SEO" episode series. From personal journeys to strate...
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Episode 87
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39:16
086: Mastering LinkedIn Ads & Mentorship in B2B Marketing with AJ Wilcox
In this episode, Danny sits down with LinkedIn Ads expert AJ Wilcox to dive into his marketing journey, his views on mentorship, and his laser-sharp insights into B2B advertising on LinkedIn.AJ shares how a passion for teaching and authe...
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Episode 86
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44:02
085: Branding As a Solution, Not a Service with Chaya Glatt
In this episode of The Digital Marketing Mentor, Danny speaks with Chaya Glatt, a brand strategist and the founder of Brand Authority, about her journey from special education to branding and marketing. Chaya shares her thoughts on ...
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Episode 85
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45:29
