The Digital Marketing Mentor
Get ready to get human! Digital marketing has a whole “people” side of things, and we’re here to uncover it! Danny Gavin, your Digital Marketing Mentor, explores the meeting point of mentorship and marketing in this captivating podcast featuring interviews with marketing experts and industry leaders. As they chat about their history with mentorship and guiding others, they’ll delve into how these connections have affected their careers, marketing strategies, and lives. Deep conversations on how we’re all human highlight how current marketing trends are influenced, and you’ll come away from each episode with real, actionable marketing strategies and skills to implement.
Episodes
116 episodes
116: From Hours to Minutes: Google Ads SQRs on Autopilot with Claude Cowork
In this solo episode, Danny Gavin reveals how he automated his Google Ads Search Query Report process using Claude Cowork and Windsor.ai, eliminating the 3-4 hours per account it previously took to complete manually. The system pulls live metri...
115: Saying Yes Before You're Ready: Content Systems, ICPs, & Leadership with Ashley Segura
One bold "yes" rerouted Ashley Segura's career from local journalism into digital marketing, eventually leading her to Search Lab after 15 years across agencies, in-house teams, and companies she built along the way.In this episode, we g...
114: Office Hours | The Mid-Year Pivot: How Optidge Keeps Teams Aligned, Motivated, and Moving All Year Long with Kelly and Lauren
A lot of teams hit January with energy and end Q2 running on fumes. In this Office Hours episode, Danny opens the doors to Optidge's internal playbook with Operations Director Kelly A. Garcia and Head of People Operations Lauren Friedman. ...
113: The Executive Content Playbook: Founder-Led Marketing in the Age of AI with Purna Virji
Purna Virji is back on the Digital Marketing Mentor for a second round, and this time she's talking about the intersection of AI strategy and executive content, two elements of content marketing that are transforming consumer trust and...
112: Office Hours | From Pause to Profit: How FamilyTreeDNA Rebuilt Paid Search & Exceeded ROAS Goals with Sara Reinhold
A stalled ad account. A two-year pause. Then, a rebuild that turned careful testing into a record quarter. In this episode, Optidge Paid Media Specialist Sara Reinhold walks through how we revived paid media for FamilyTreeDna by str...
111: From Burnout to Breakthrough: The HubSpot CRM Behind Sesh Coworking with Maggie Segrich
This episode offers a rare behind-the-scenes look at what a CRM implementation actually costs and what it truly delivers, all from the client’s perspective. Maggie Segrich, founder of Sesh Coworking, was ready to walk away from HubS...
110: Office Hours | Paid Media Budgeting, Forecasting & Goal-Setting with the Optidge Team
When ad costs spike and attribution gets messy, even the best marketing budgets can start to feel unreliable. In this episode, Optidge's own Joe Wolf and Alejandro Torres cut through the noise on marketing budget planning and ad spend forecasti...
109: Career Reinvention Isn't Reckless: Tamara Gestetner on Pivots, Burnout, and Finding Your Real Calling
What happens when someone tells you you're the worst therapist in the middle of a thriving practice? For Tamara Gestetner, it was the moment she realized burnout wasn't about work, it was about identity and honesty. After nearly two...
108: Office Hours | Call Tracking for SEO: Why Phone Calls Are the Missing Half of Your Conversion Data with Dorit Sasson
Phone calls can potentially represent more than 50% of a local business's total conversions, yet most SEO reporting completely misses them. In this Office Hours episode, Danny sits down with Optidge SEO Manager, Dorit Sasson, to bre...
107: ODEO Alumni Journey Series: From Music Class to Meta Tags with Shiri Silkin
Sometimes the best career opportunities come from the most unexpected places. For Shiri Silkin, that meant an arranged date that didn't work out, but led to her first SEO job without a single interview.In this episode, Danny sits down wi...
106: The Perfect Day to Start is Today: Sales Strategy that Actually Works with Menashe Friedman
Menashe Friedman’s career didn’t follow a straight line. From failing fast in an early sales role to decades later becoming the consultant companies call when their sales teams need clarity and consistency, his journey spans industries, downtur...
105: Office Hours | Marketing Success in 2026: Mastering the Ebb and the Flow
Marketing has quietly shifted to the ends of your funnel stream, are you shifting your efforts?In this Office Hours episode, Danny breaks down three structural shifts that will separate profitable growth from expensive wheel-spinning in ...
104: No Playbook? Observation and Calculated Risk in Retail Marketing with David Gavin
When there's no handbook for building a career, you rely on tenacity, positivity, and education. David Gavin learned retail marketing the hard way: by watching, asking questions, and looking for the white space everyone else ignored.In t...
103: Office Hours | Case Studies: Paid Media and CRM - Closing the Attribution Gap
What if every dollar spent on ads could be traced to a signed contract, a booked meeting, or a new client? The disconnect between ad spend and revenue isn’t a mystery businesses have to live with. This problem, the attribution gap, ...
102: Office Hours | From Journalism to SEO Strategy: Dorit Sasson on Writing, Mentorship, and the Human Side of Search
In this Office Hours episode, Optidge SEO Manager, Dorit Sasson, shares how her experience abroad as a lieutenant in the Israel Defense Forces shaped her collaborative, team-focused approach to digital marketing and SEO strategy. Drawing from h...
101: From CEO to Trusted Mentor: Peter Lang’s Journey Through Agency Acquisitions
Peter Lang, accomplished entrepreneur, investor, and philanthropist, has cracked the code on agency growth through strategic acquisitions, a skill he believes most agency owners are uniquely positioned to master but rarely tap into. As a former...
100: Office Hours | Episode 100: The Mentors Who Made Us (Best Mentorship Stories)
Join the Digital Marketing Mentor, Danny Gavin, for an unforgettable 100th episode filled with warmth, wisdom, and inspiring stories from friends, mentors, and industry leaders whose guidance and support have shaped careers, lifetimes, and comm...
099: She Leads Digital: Inspiring Stories of Women in Marketing (Best of Episode) - Part 2
If you loved Part 1 of our She Leads Digital series, you’re in for another round of inspiring career journeys, bold pivots, and hard-won wi...
098: Office Hours | What AI Can’t Do: Leading with Empathy in a Remote World with Sarah Cuesta
In this deeply human episode, Optidge’s own HR Manager, Sarah Cuesta, joins Danny Gavin to explore what AI can’t do: lead with empathy, resolve team conflict, or build psychological safety. Drawing from her unique path from clinical...
097: From Power Tools to Paid Media: Jack Hepp’s Blueprint for Local Ads Success
Before he was building ad campaigns, Jack Hepp was building houses. Now he runs Industrious Marketing, helping local businesses grow through hands-on paid media advertising strategy. In this episode, Jack shares how getting fired ea...
096: Leading With Love: Mohammad Anwar on Redefining Marketing and Mentorship
Mohammad Anwar, President and CEO of Softway and Culture+, shares how embracing love, empathy, and honest, human-centric leadership transformed his approach to business and marketing. From early culture shocks in both Saudi Arabia a...
095: AI Answers: The Future of SEO is Already Here (Office Hours)
In this solo Office Hours episode, Optidge founder Danny Gavin dives into how generative AI is radically reshaping how we search, discover, and measure online visibility.From the shift away from rankings to the rise of Generative Engine ...
094: Sustainable Strategy & Real-World Mentorship in B2B Marketing with Michelle Miller
Michelle Miller’s career path is anything but ordinary, which is exactly what makes it so relatable.From switching colleges to launching a strategic marketing agency, Michelle has built a career on sustainable growth, cross-functional al...
093: You Want One Person to Do All That?! Real Talk on Marketing Jobs in 2025
What started as a frustrated student’s question turns into two powerful interviews about the chaos of modern marketing job descriptions.Danny Gavin sits down with PPC experts Navah Hopkins and Sarah Stemen to expose the gap between what ...
092: Minisode - From Mommy Bloggers to Influencers with Paula Bruno
What do soccer sidelines, mommy blogs, and multi-million-dollar influencer campaigns have in common? Paula Bruno. In this mini episode, Danny Gavin sits down with the founder of Intuition Media Group to explore how influencer marketing has evol...
