Sports Marketing Machine Podcast
If you're a sports executive or digital marketer working to fill seats, drive ticket sales, and grow your fan base, the Sports Marketing Machine Show is for you! Award-winning sports marketing veteran host, Jeremy Neisser brings with him over 21 years of experience in sports marketing and shares
We'll cover all aspects of marketing including digital advertising, social media strategy, branding, customer relationship management, and how to best use analytics to measure success.
With interviews from experts in digital marketing and sports industry veterans, you’ll be sure to find some helpful tips on how to engage more with your fans – all while having fun learning. Tune into Sports Marketing Machine for tips and advice on how to grow your fan base and sell more tickets.
Sports Marketing Machine Podcast
Latest Episodes
182 - How Should You Allocate Your Marketing Budget?
The last episode set the size of your marketing budget. This one decides where every dollar goes — because you can have exactly the right number and still spend it in all the wrong places. Jeremy breaks a sports marketing budget into three buck...
181 - How Much Should You Spend on Marketing?
Budget season starts the same way at most sports teams: pull last year's marketing number, add a few percent, move on. In Episode 181, Jeremy Neisser makes the case for building the marketing budget from the revenue goal backward in...
180 - Can We Add Before We Subtract?
Sales are soft for Friday's game and someone says the word every ticket office reaches for: discount. Jeremy Neisser makes the case that a price cut and a value add are two completely different promotions — one lowers what fans expect to pay fr...
179 - Four Rules for Sports Team Messaging That Actually Sell Tickets
Teams describe what they sell. Fans describe what they're doing. Nobody at home says "let's buy a five-game flex plan this summer" — they say "what are we doing Friday night?" In Episode 179, Jeremy Neisser breaks down four rules for closing th...
178 - Two Low-Cost Promotional Night Ideas That Already Have Demand
Some of the cheapest, easiest promotions to run are the ones fans are already doing on their own. In Episode 178, Jeremy Neisser breaks down two low-maintenance promotional nights built entirely on existing demand: hosting fantasy football draf...
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