Sports Marketing Machine Podcast
If you're a sports executive or digital marketer working to fill seats, drive ticket sales, and grow your fan base, the Sports Marketing Machine Show is for you! Award-winning sports marketing veteran host, Jeremy Neisser brings with him over 21 years of experience in sports marketing and shares
We'll cover all aspects of marketing including digital advertising, social media strategy, branding, customer relationship management, and how to best use analytics to measure success.
With interviews from experts in digital marketing and sports industry veterans, you’ll be sure to find some helpful tips on how to engage more with your fans – all while having fun learning. Tune into Sports Marketing Machine for tips and advice on how to grow your fan base and sell more tickets.
Episodes
182 episodes
182 - How Should You Allocate Your Marketing Budget?
The last episode set the size of your marketing budget. This one decides where every dollar goes — because you can have exactly the right number and still spend it in all the wrong places. Jeremy breaks a sports marketing budget into three buck...
181 - How Much Should You Spend on Marketing?
Budget season starts the same way at most sports teams: pull last year's marketing number, add a few percent, move on. In Episode 181, Jeremy Neisser makes the case for building the marketing budget from the revenue goal backward in...
180 - Can We Add Before We Subtract?
Sales are soft for Friday's game and someone says the word every ticket office reaches for: discount. Jeremy Neisser makes the case that a price cut and a value add are two completely different promotions — one lowers what fans expect to pay fr...
179 - Four Rules for Sports Team Messaging That Actually Sell Tickets
Teams describe what they sell. Fans describe what they're doing. Nobody at home says "let's buy a five-game flex plan this summer" — they say "what are we doing Friday night?" In Episode 179, Jeremy Neisser breaks down four rules for closing th...
178 - Two Low-Cost Promotional Night Ideas That Already Have Demand
Some of the cheapest, easiest promotions to run are the ones fans are already doing on their own. In Episode 178, Jeremy Neisser breaks down two low-maintenance promotional nights built entirely on existing demand: hosting fantasy football draf...
177- How to Plug the Leaks (Starting With the One That's Costing You the Most) (Part 3 of 3)
In the finale of the three-part Fan Journeys series, Jeremy Neisser shows sports teams how to stop losing fans by finding their single biggest leak and fixing it before touching anything else. He hands you a three-number diagnostic that pinpoin...
176- Where Fans Are Leaking Out(And Why It Happens in the Same Places Every Time) (Part 2 of 3)
Every team loses fans in the same three places — and most have no idea it's happening. In Part 2 of the Fan Journey series, Jeremy Neisser pinpoints the capture gap, the relevance gap, and the re-engagement gap: exactly where fans exit before t...
175 - The Fan Journey: The 5-Stage Map That Turns Single-Game Buyers Into Season Ticket Holders (Part 1 of 3)
Most marketing directors couldn't draw their own fan marketing process on a whiteboard — and that gap is quietly costing their team repeat buyers. In Part 1 of this three-part series, Jeremy Neisser introduces the Fan Journey: a fiv...
174 - Stop Treating Mini Plans Like an Offseason Product
Most teams push mini plans hard from October through March, then go silent the moment the season starts — right when they're creating new fans at every home game. In Episode 174, Jeremy Neisser makes the case that your warmest mini plan prospec...
173 - The Email Isn't Finished When You Hit Send
Most sports teams know exactly who their fans are — the fireworks families, the premium buyers, the last-minute deal seekers — and still send every one of them the same email blast. In Episode 173, Jeremy Neisser uses a simple ice cream shop an...
172 - Why Your Promotions Page Might Be Costing You Ticket Sales
Your promotions page is live, but half your nights are just names — "Taylor Swift Night," "Oil Field Appreciation Weekend" — with no details. A promotion with no details doesn't sell tickets, even when the night itself is great. In ...
171 - Why Your Email List Is Your Most Underused Asset (And How to Fix It)
Email is the channel sports teams use the most and get the least out of. In Episode 171, Jeremy Neisser breaks down why batch-and-blast sending leaves money on the table — 70 to 75% cart abandonment, 80 to 85% of single-game fans never returnin...
170 - Group Sales 101 — Great Reps Place Groups
Most group sales reps are order takers. The buyer asks for a date, the rep says yes, and the marquee game ends up at 55% capacity while groups scatter across midweek nights with no draw. In Episode 170 of the Sports Marketing Machine Podcast, J...
169 - Group Sales 101 — Part 2 Apply Friction Test to Your Outreach
The same friction that quietly kills conversions on your group sales page is killing your reps' email responses too — same problem, just a different channel. In Part 2 of the Group Sales 101 series, Jeremy Neisser walks through the ...
168 - Group Sales 101 — Part 1- Personalization Wins Group Sales
Most group sales reps are losing deals before they ever hit send. In Part 1 of a new three-part group sales series, Jeremy Neisser breaks down why one email template going to every organization on your list is quietly capping your r...
167 - The Real Value of Outsourcing Your Marketing (The Hidden Cost of Doing Everything In-House)
In Episode 167 of the Sports Marketing Machine Podcast, Jeremy Neisser breaks down the strategic value of outsourcing marketing functions inside a sports organization. Instead of anchoring the conversation on agency fees, Jeremy reframes it aro...
166 - How Do You Know If Your Agency Is Actually Good?
Most sports teams hire an agency to sell more tickets — then evaluate them on impressions, clicks, and CPM. In Episode 166, Jeremy Neisser breaks down why those vanity metrics are misleading, what an outside marketing partner can and can't cont...
165 - You’re Behind Pace — Now What?
You're halfway through the season and the pacing report says you're behind — maybe way behind. This episode breaks down the three levels of being behind pace, how to diagnose the actual problem instead of panic-marketing your way into a deeper ...
164 - The “Always / Never” Customer Service Starter List
In this tactical follow-up episode, Jeremy Neisser breaks down how sports teams can create a more consistent fan experience by building a simple “Always Do” and “Never Do” customer service framework. Instead of chasing perfection, teams should ...
163 - Why Your Fan Experience Fails Without Consistency (And How to Fix It)
Your customer service problem isn't actually a people problem—it's a consistency problem. When fans get different experiences depending on who they interact with, they blame the organization, not the employee. This episode introduces the non-ne...
162 - How the Wilkes-Barre/Scranton Penguins Increased Ticket Sales by 22% by Making It Easier to Buy
Most teams think they have a traffic problem… but it’s actually a buying experience problem. In this episode, Jeremy sits down with Brian Coe of the Wilkes-Barre/Scranton Penguins to break down how simplifying the ticket purchase process led to...
161 - Connected Marketing: What It Actually Looks Like with Tom Rupp
What does “connected marketing” actually mean for a sports team? In this episode, Jeremy Neisser is joined by Tom Rupp, co-founder of Revelocity Sports, to break down why so many teams feel stuck even when they’re doing good marketing—an...
160 - Exciting News: Sports Marketing Machine Has Merged with Revelocity (And What It Means for Your Marketing)
Big news—Sports Marketing Machine has officially joined forces with Revelocity Sports. But this episode isn’t just about the merger… it’s about what it unlocks for you. Jeremy breaks down why the best teams aren’t just running promotions and ad...
159 - Should You Get Rid of Your Ticket Office? The Pros, Cons, and What Teams Need to Consider
Should Sports Teams Eliminate the Ticket Office?What if your team stopped selling tickets at the window… completely?In this episode of the Sports Marketing Machine Podcast, Jeremy Neisser breaks down one of the mos...
158 - The Theme Night Framework That Actually Works
Most teams are asking the wrong question when it comes to theme nights—and it’s costing them ticket revenue. In this episode, Jeremy Neisser breaks down a practical, repeatable framework for building theme nights around real audiences, not rand...