Sports Marketing Machine Podcast
If you're a sports executive or digital marketer working to fill seats, drive ticket sales, and grow your fan base, the Sports Marketing Machine Show is for you! Award-winning sports marketing veteran host, Jeremy Neisser brings with him over 21 years of experience in sports marketing and shares
We'll cover all aspects of marketing including digital advertising, social media strategy, branding, customer relationship management, and how to best use analytics to measure success.
With interviews from experts in digital marketing and sports industry veterans, you’ll be sure to find some helpful tips on how to engage more with your fans – all while having fun learning. Tune into Sports Marketing Machine for tips and advice on how to grow your fan base and sell more tickets.
Episodes
142 episodes
142 - How to Use Q5 to Sell More Tickets With Less Budget
In this episode, Jeremy breaks down one of the most overlooked—but most profitable—windows in the entire sports marketing calendar: Q5, the five-to-seven-day stretch between Christmas and New Year’s. While big advertisers shut down campa...
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Season 1
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Episode 142
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14:39
141 - Pros/Cons of "Buy Out" Nights
Buyout nights are one of the most misunderstood tools in sports marketing. Some teams swear by them — others won’t touch them with a ten-foot pole. In this episode, Jeremy breaks down exactly why buyout nights can be a revenue machine ...
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Season 1
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Episode 141
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18:38
140: The Mystery Pack Promo That Sold 700 Opening Day Tickets in November
In this episode, Jeremy breaks down one of the strangest ticket offers he’s ever seen—a “mystery pack” that moved nearly 700 opening day tickets months before first pitch. He unpacks why fans lined up to buy something they couldn’t ful...
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Season 1
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Episode 140
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27:10
139: What Is Conversion Rate Optimization (CRO)?
n this episode, Jeremy breaks down Conversion Rate Optimization (CRO) in the simplest, most actionable way for sports teams. You’ll learn what CRO actually means, which parts of the process you can control, and how small tweaks to your...
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Season 1
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Episode 139
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9:32
138: Community Survey vs. Fan Survey — The Value of Both
Not all surveys are created equal. In this episode, Jeremy breaks down the crucial difference between community surveys (awareness audits) and fan surveys (experience audits)—and how using both strategically can turn feedback ...
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Season 1
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Episode 138
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12:56
137: Make Your Black Friday Offer So Good Fans Feel Stupid Saying No
Black Friday and Cyber Monday are no longer about slashing prices — they’re about stacking value. In this episode, Jeremy Neisser breaks down how sports teams can create irresistible, high-perceived-value bundles that fans can’t resist. Using A...
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Season 1
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Episode 137
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21:36
136 - Operational Efficiency Playbook: Getting 3% Better with Mike Van Hise
Minor league veteran and Game Day Advising founder Mike Van Hise breaks down how teams can squeeze more revenue from the same building—without gutting budgets or fan experience. We talk menu engineering, speed vs. margin at concessions, ...
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Season 1
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Episode 136
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41:26
135: The Simplest Way to Build (and Justify) a Marketing Budget
In this episode of The Sports Marketing Machine, Jeremy Neisser breaks down a simple, data-driven way to build — and defend — your marketing budget. Forget complicated spreadsheets and vague “awareness goals.” Jeremy shows how using yo...
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18:48
134 - Single Game vs. Season Tickets : How to Move Fans Up the Ladder
Season ticket holders give you stability; single-game buyers fuel reach and growth. In this episode, Jeremy maps a practical “ticket plan ladder” to convert first-timers into multi-game, mini, half-season, and ultimately full season ticket hold...
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Season 1
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Episode 134
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24:58
133 - Pros/Cons of All-You-Can-Eat Ticket Plans
All You Can Eat ticket plans sound like a fan’s dream—one ticket, unlimited food—but are they really a win for your team? In this episode of The Sports Marketing Machine, Jeremy Neisser breaks down the pros and cons of these packages, ...
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18:26
132 - The 35,000 Visitor Problem: Why More Traffic Can Tank Your Profits
More traffic doesn’t always mean more profit. In this episode, Jeremy Neisser unpacks a real case study from a minor league baseball team that saw website visitors surge from 27,000 to 35,000—but lost $15,000 in profit along the way. He explain...
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Season 1
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Episode 132
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21:25
131 – How Meta’s Advantage+ is Wasting Your Budget
In this episode of the Sports Marketing Machine podcast, Jeremy Neisser unpacks Meta Advantage Plus—Meta’s automated ad system for Facebook and Instagram. While it promises simplicity, Advantage Plus often hurts sports teams by prioritizing cli...
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15:20
130 - How Teams Can Use Nano Banana to Generate More Revenue
AI isn’t just about writing better emails anymore—it’s about creating visuals that sell. In this episode, Jeremy introduces Nano Banana, Google’s new AI image-generation tool, and breaks down exactly how sports teams can use it ...
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Season 1
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Episode 130
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18:15
129 - How the Florida Everblades Grew Attendance by 27% with Adam Winslow
How does a minor league hockey team add nearly 1,500 fans per game in just four seasons? In this episode, Jeremy sits down with Adam Winslow, Chief Marketing Officer for the Florida Everblades, to break down the strategies that fueled a ...
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Season 1
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Episode 129
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36:32
128 - 3 Changes with Meta That Affect Your Ads (and How to Sell More Tickets Anyway)
Meta keeps moving the goalposts—and if you’re still running ads like it’s last season, you’re wasting money. In this episode of Sports Marketing Machine, Jeremy Neisser breaks down the three biggest changes Meta has rolled out—w...
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Season 1
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Episode 128
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24:12
127 - 3 Marketing Lessons from Taylor & Travis (That You Can Steal for Your Team)
What happens when the world’s biggest pop star drops in on an NFL podcast? A marketing masterclass in collaboration, authenticity, and buzz creation. In this episode, Jeremy Neisser breaks down the viral Travis Kelce, Jason Kelce, and Taylor Sw...
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Season 1
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Episode 127
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14:19
126: Service-First Selling: How the Texas Rangers Are Redefining Ticketing Success
Nick Richardson, VP of Ticket Sales & Service at the Texas Rangers, joins the show to break down how one of MLB’s premier organizations is evolving ticket plans to match fan behavior, preferences, and expectations. From mini packs and flex ...
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Season 1
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Episode 126
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46:06
125 - “I Saw Your Ad—But Didn’t Buy”: Fixing the Fan Follow-Up Funnel
Is your ad traffic up but ticket sales down? In this episode, Jeremy Neisser dives into the most overlooked reason sports teams struggle to convert traffic into revenue: misaligned messaging and retargeting. He outlines a smarter, s...
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Season 1
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Episode 125
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14:45
124: Maximizing Your Football Marketing Plan: What to Do When You Can’t Do It All
In this episode, Jeremy Neisser sits down with two seasoned college athletics marketers: Scott Peace (Senior Associate AD for Revenue Generation at UNI) and
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Season 1
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Episode 124
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49:27
123 - Top 10 Theme Nights That Sold Tickets & Won Fans
What do Harry Potter, Hello Kitty, and Grateful Dead have in common? They each helped sports teams sell out stadiums.In this special episode, Jeremy Neisser welcomes Denise Sicheneder from Spinzo to brea...
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Season 1
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Episode 123
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37:26
122 – 9 Ways to Use ChatGPT to Sell More Tickets
In this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser reveals nine powerful ways sports marketers can use ChatGPT to boost efficiency, save time, and most importantly — sell more tickets. From crafting better ema...
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Season 1
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Episode 122
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19:04
121 – How Video Content Makes Paid Traffic Easier (and Cheaper)
In this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser shares why consistent video content is no longer a "nice-to-have" — it's the cornerstone of a smarter paid media strategy. Whether you're trying to warm up co...
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Season 1
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Episode 121
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16:27
120 - What We Are Building - Be A Beta Tester
In this episode, Jeremy unveils two powerful tools Sports Marketing Machine is currently beta-testing — both born from real challenges teams are facing.➡️ Fan Feedback Tool: Surveys are great... until they become static, siloe...
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Season 1
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Episode 120
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9:07
119: Fan Activation, Revenue Growth, and Digital Engagement with Dash's Jonathan Hufnagel
In this episode, Jeremy sits down with Jonathan Hufnagel, founder and CEO of Dash, the leading fan activation platform used by over 400 sports teams across North America. What started as a digital auction tool has evolved into a c...
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Season 1
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Episode 119
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32:02
118: Streaming TV Ads for Sports Teams – Simple, Trackable, and Built to Sell Tickets
In this episode of The Sports Marketing Machine Podcast, Jeremy Neisser sits down with Arthur, the CEO of Vibe.co — a self-serve streaming TV ad platform changing how sports teams approach fan acquisition and ticket sales.Arthur pulls b...
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Season 1
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Episode 118
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19:43