Sports Marketing Machine Podcast
If you're a sports executive or digital marketer working to fill seats, drive ticket sales, and grow your fan base, the Sports Marketing Machine Show is for you! Award-winning sports marketing veteran host, Jeremy Neisser brings with him over 21 years of experience in sports marketing and shares
We'll cover all aspects of marketing including digital advertising, social media strategy, branding, customer relationship management, and how to best use analytics to measure success.
With interviews from experts in digital marketing and sports industry veterans, you’ll be sure to find some helpful tips on how to engage more with your fans – all while having fun learning. Tune into Sports Marketing Machine for tips and advice on how to grow your fan base and sell more tickets.
Episodes
163 episodes
163 - Why Your Fan Experience Fails Without Consistency (And How to Fix It)
Your customer service problem isn't actually a people problem—it's a consistency problem. When fans get different experiences depending on who they interact with, they blame the organization, not the employee. This episode introduces the non-ne...
162 - How the Wilkes-Barre/Scranton Penguins Increased Ticket Sales by 22% by Making It Easier to Buy
Most teams think they have a traffic problem… but it’s actually a buying experience problem. In this episode, Jeremy sits down with Brian Coe of the Wilkes-Barre/Scranton Penguins to break down how simplifying the ticket purchase process led to...
161 - Connected Marketing: What It Actually Looks Like with Tom Rupp
What does “connected marketing” actually mean for a sports team? In this episode, Jeremy Neisser is joined by Tom Rupp, co-founder of Revelocity Sports, to break down why so many teams feel stuck even when they’re doing good marketing—an...
160 - Exciting News: Sports Marketing Machine Has Merged with Revelocity (And What It Means for Your Marketing)
Big news—Sports Marketing Machine has officially joined forces with Revelocity Sports. But this episode isn’t just about the merger… it’s about what it unlocks for you. Jeremy breaks down why the best teams aren’t just running promotions and ad...
159 - Should You Get Rid of Your Ticket Office? The Pros, Cons, and What Teams Need to Consider
Should Sports Teams Eliminate the Ticket Office?What if your team stopped selling tickets at the window… completely?In this episode of the Sports Marketing Machine Podcast, Jeremy Neisser breaks down one of the mos...
158 - The Theme Night Framework That Actually Works
Most teams are asking the wrong question when it comes to theme nights—and it’s costing them ticket revenue. In this episode, Jeremy Neisser breaks down a practical, repeatable framework for building theme nights around real audiences, not rand...
157 - What Your Group Renewal Rate SHOULD Be — And Why They Don’t Come Back
Most teams sit at a 75–85% group renewal rate… but that’s not the goal — it’s the starting point. In this episode, Jeremy breaks down what elite renewal actually looks like, why groups really don’t come back, and how small breakdowns quietly ki...
156 - Pros / Cons of Doing Trade Deals with Your Marketing
Trade deals are everywhere in sports—but most teams treat them like “free marketing” instead of what they actually are: untracked investments. In this episode, Jeremy breaks down how trade really works, where it provides value, and why it often...
155 - Game Entertainment 101 - How Great Teams Design Crowd Energy
Most teams treat in-game promotions as filler between plays. The best teams use them to design the energy of the building.In this episode, Jeremy breaks down what he observed during a Sacramento Kings game and shares five practica...
154 - How to Make Your Group Sales Page Easier to Buy From
Group ticket buyers aren’t casual fans — they’re planners.Office managers, HR directors, coaches, and teachers are trying to organize an event without creating more work for themselves. If your group sales page makes them think too hard,...
153 - Selling Merchandise on Amazon — The Pros, Cons & Hidden Tradeoffs for Sports Teams
Should your team be selling merchandise on Amazon?In this episode, Jeremy breaks down the real strategic implications of adding Amazon as a sales channel — from margin math and SEO strategy to customer data ownership and cannibalization ...
152 - Why More Reach Didn’t Mean More Ticket Sales (And What Actually Fixes It)
One team grew social reach from 7 million to 12+ million impressions. Engagement exploded. Video views were up.ROAS? 7–8x.And yet… single-game ticket sales stayed flat.In this episode, Jeremy breaks down why awaren...
151 - Why Your Meta Ad Creative Isn’t Built to Scale (And What to Fix)
If you're still running one “hero ad” and hoping it scales, you're already behind.In this episode, Jeremy breaks down why Meta’s evolving algorithm has made single-creative campaigns obsolete—and why sports teams must shift from building...
150 - How to Track Marketing When Meta’s Reports Tell a Different Story
If you’re spending money on Meta ads but don’t fully trust the numbers… you’re not crazy. In this episode, Jeremy Neisser breaks down why Meta’s reporting often doesn’t match ticketing reality—and what sports teams should track instead. You’ll ...
149 - What Is P-Max? (And When Agencies Use It to Hide Weak Strategy)
Performance Max (P-Max) is showing up in more agency proposals—but most teams don’t fully understand what they’re buying. In this episode, Jeremy Neisser breaks down what P-Max actually is inside Google Ads, why it sounds...
148 - Allocating Budget to Lead Generation
In this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses the often-overlooked aspect of lead generation in sports marketing. He emphasizes the importance of allocating a portion of the marketing budget to grow the fan d...
147 - Meta Ad Strategies That Work in 2026
Meta ads didn’t “break” — they evolved. In this episode, Jeremy explains (in plain English) what actually changed inside Meta over the last few months and why the old playbook of tight targeting, lookalikes, and lots of small campaigns no longe...
146 - 13 Marketing Predictions for 2026
Marketing predictions are everywhere—but most don’t help sell tickets. In Episode 146, Jeremy Neisser shares 13 practical marketing predictions for 2026, filtered through one question: does this sell more tickets, or is it busy work?<...
145 - Where I Was Right & Wrong On My Marketing 2025 Predictions
In this episode, Jeremy Neisser reviews his previous predictions for sports marketing and fan engagement for 2025, assessing where he was right, where he was wrong, and what the implications are for 2026. He discusses the impact of AI and perso...
144 - 13 Marketing Lessons Learned in 2025
The marketing landscape changed fast in 2025—and sports teams felt it in their revenue. In this episode of the Sports Marketing Machine, Jeremy Neisser breaks down 13 real-world marketing lessons that directly impacted ticket sales, rene...
143 - The Experience Shift: How to Make Fans Choose You Over Everything Else
The way fans decide where to spend their money has fundamentally changed—and many sports teams are still marketing like it hasn’t. In this episode, Jeremy Neisser breaks down the post-COVID “experience shift” and explains why fans are choosing ...
142 - How to Use Q5 to Sell More Tickets With Less Budget
In this episode, Jeremy breaks down one of the most overlooked—but most profitable—windows in the entire sports marketing calendar: Q5, the five-to-seven-day stretch between Christmas and New Year’s. While big advertisers shut down campa...
141 - Pros/Cons of "Buy Out" Nights
Buyout nights are one of the most misunderstood tools in sports marketing. Some teams swear by them — others won’t touch them with a ten-foot pole. In this episode, Jeremy breaks down exactly why buyout nights can be a revenue machine ...
140: The Mystery Pack Promo That Sold 700 Opening Day Tickets in November
In this episode, Jeremy breaks down one of the strangest ticket offers he’s ever seen—a “mystery pack” that moved nearly 700 opening day tickets months before first pitch. He unpacks why fans lined up to buy something they couldn’t ful...
139: What Is Conversion Rate Optimization (CRO)?
n this episode, Jeremy breaks down Conversion Rate Optimization (CRO) in the simplest, most actionable way for sports teams. You’ll learn what CRO actually means, which parts of the process you can control, and how small tweaks to your...