Sports Marketing Machine Podcast
If you're a sports executive or digital marketer working to fill seats, drive ticket sales, and grow your fan base, the Sports Marketing Machine Show is for you! Award-winning sports marketing veteran host, Jeremy Neisser brings with him over 21 years of experience in sports marketing and shares
We'll cover all aspects of marketing including digital advertising, social media strategy, branding, customer relationship management, and how to best use analytics to measure success.
With interviews from experts in digital marketing and sports industry veterans, you’ll be sure to find some helpful tips on how to engage more with your fans – all while having fun learning. Tune into Sports Marketing Machine for tips and advice on how to grow your fan base and sell more tickets.
Episodes
110 episodes
110 - Meta Ads 101 - The Smart Way to Retarget (Part 4 of 4)
In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser wraps up the 4-part Meta Ads 101 series with a deep dive into retargeting—what it is, why it works, and how to do it effectively.
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Season 1
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Episode 110
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10:39
109 – Meta Ads 101 – The Hidden Power of Lookalike Audiences in Meta Ads (Part 3 of 4)
In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser explores one of the most powerful (and underused) Meta Ads tools: Lookalike Audiences. As part three of the Meta Ads 101 series, this e...
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Season 1
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Episode 109
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12:10
108 – Meta Ads 101 – How to Use Exclusion Lists in Meta Ads to Boost ROI (Part 2 of 4)
In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser continues the Meta Ads 101 series with a practical deep dive into exclusion lists—one of the most underrated ways to stretch your ad do...
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Season 1
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Episode 108
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7:39
107 - Meta Ads 101 - Link Clicks vs. Landing Page Views (Part 1 of 4)
In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser kicks off a brand-new four-part series on Meta Ads, breaking down small but powerful tweaks that can make a big difference in your campaign resu...
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Season 1
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Episode 107
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4:37
106 - Should Your Team Buy a List? Pros/Cons & What You Need to Know
In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses the pros and cons of buying email lists for sports marketing. He outlines when it makes sense to purchase a list, such as for new teams, urgent campaigns, or...
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Season 1
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Episode 106
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17:31
105 - 4 Creative Ways to Reach Fans Beyond Traditional Ads
In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser explores four unconventional marketing strategies to help sports teams reach new fans and grow their brand. The strategies discussed include partnering with community ...
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Season 1
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Episode 105
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14:26
104 - Personalization That Sells: How Revelocity Helps Teams Fill Seats (Part 2)
In this conversation, Jeremy Neisser and Andy Milovich discuss the importance of personalization in sports marketing through Revelocity Sports. They explore the challenges teams face in engaging fans,...
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Season 1
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Episode 104
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49:34
103 - Personalize It - Why it Works (Part 1)
In this episode of the Sports Marketing Machine Podcast, Jeremy Neisser explores the importance of personalization in sports marketing, drawing parallels with Amazon's successful strategies. He discusses the psychological principles...
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Season 1
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Episode 103
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12:10
102 - Case Study: Minnesota Wild's Text Messaging Fan Engagement Strategy
In this podcast episode, Jeremy Neisser hosts Ben Hall and Bryant Hafemeyer from the Minnesota Wild, along with Amanda McGuckin Hager from TrueDi...
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Season 1
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Episode 102
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42:24
101 - 6 Fan Experience Lessons Learned from Going to Disneyland
In this episode of the Sports Marketing Machine podcast, Jeremy Neisser shares insights from his recent trip to Disneyland, focusing on how Disney creates an unforgettable fan experience. He outlines six powerful lessons that sports marketers c...
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Season 1
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Episode 101
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14:35
100 - Post-Email Blast Steps: How to Help Your Sales Team Close More Deals
In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser celebrates the 100th episode by discussing the critical role of email marketing in ticket sales. He emphasizes that the real work begins after sending an email blast a...
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Season 1
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Episode 100
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10:22
99 - Dirty Jobs, Broken Hearts, and Better Emails: Lessons in Relatable Marketing
In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses the importance of relatability in sports marketing, particularly in email campaigns. He emphasizes that fans want to see themselves in marketing messages and...
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Season 1
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Episode 99
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11:42
98 - Run An Efficient Front Office with Catch
In this episode of the Sports Marketing Machine podcast, Vince Surdo discusses the launch of Catch's new software, Front Office, designed to streamline operations for sports teams. The conversation covers the challenges teams face with chaotic ...
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Season 1
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Episode 98
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31:29
97 - TikTok's Potential Ban - How Sports Teams Should Prepare
In this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses the potential ban of TikTok in the United States and its implications for sports teams and fan engagement. He outlines the legal scrutiny surrounding TikTok, the ...
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Season 1
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Episode 97
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10:12
96 - Why Direct Mail Deserves a Spot in Your Marketing Mix This Season
In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses the resurgence of direct mail as a powerful marketing tool for sports teams. He highlights its high open rates, tangibility, and reduced competition compared...
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Season 1
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Episode 96
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11:57
95 - 12 Marketing & Fan Engagement Predictions for 2025
In this Sports Marketing Machine Podcast episode, Jeremy Neisser shares his 12 marketing and fan engagement predictions for 2025. He discusses the impact of AI on fan engagement, the rise of flexible membership models, the dominance of short-fo...
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28:22
94 - Athletics Admin Unplugged: Solving Challenges with Innovative Strategies
In this conversation, KC Smurthwaite discusses the mission and operations of Athletics Admin, a consultancy focused on solving problems in collegiate athletics. He shares insights on revenue generation, donor engagement, and innovative ...
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Season 1
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Episode 94
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40:45
93 - Pros/Cons of Actively Selling Tickets to Brokers
In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser explores the pros and cons of selling tickets to brokers. He discusses the historical context of ticket brokering, its evolution, and the implications for teams in ter...
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12:14
92 - Let's Talk About Tariffs & Their Impact on Sports Teams
In this episode, Jeremy Neisser discusses the implications of tariffs on sports marketing, focusing on how they affect budgets, promotional strategies, and fan engagement. He explains what tariffs are, their purpose, and how they can increase c...
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Season 1
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Episode 92
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16:36
91 - Cyber Monday/Black Friday Promotion Planning
In this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses strategies for maximizing fan engagement and sales during Black Friday and Cyber Monday. He emphasizes the importance of offering two distinct deals to reduce dec...
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Season 1
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Episode 91
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14:03
90 - How Chili’s Leveraged User-Generated Content to Drive Engagement and Sales—and What Sports Teams Can Learn
In this episode, Jeremy Neisser discusses the impact of user-generated content on marketing strategies, using Chili's success on TikTok as a case study. He emphasizes how sports teams can leverage similar tactics to engage fans, boost ticket sa...
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Season 1
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Episode 90
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9:32
89 - 2 Low Time/High ROI Website Updates
In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser discusses practical strategies for sports marketers to enhance fan engagement and increase ticket sales. He emphasizes the importance of creating memorable experiences...
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Season 1
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Episode 89
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8:36
88 - Increasing Fan Engagement & Revenue Through Digital Experience with WIT Contests
In this podcast episode, Tom Bridger discusses the innovative digital activation platform, WIT Contests, which enhances fan engagement in sports through gamification and data collection. He shares succ...
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Season 1
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Episode 88
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33:37
87 - 3 Ways to Increase Ticket Usage for Ticket Plan Holders
In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser shares three effective strategies to increase ticket usage among season ticket holders and mini-plan holders. He highlights the value of proactive c...
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Season 1
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Episode 87
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12:01
86 - Promotions That Work: ERAs Night - Taylor Swift Themed
In this conversation, Maria Valentyn discusses the planning and execution of a successful promotional event themed around Taylor Swift's Era's Tour. The discussion covers the ideation process, ticket acquisition, budgeting, community engagement...
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Season 1
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Episode 86
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32:47