Sports Marketing Machine Podcast
If you're a sports executive or digital marketer working to fill seats, drive ticket sales, and grow your fan base, the Sports Marketing Machine Show is for you! Award-winning sports marketing veteran host, Jeremy Neisser brings with him over 21 years of experience in sports marketing and shares
We'll cover all aspects of marketing including digital advertising, social media strategy, branding, customer relationship management, and how to best use analytics to measure success.
With interviews from experts in digital marketing and sports industry veterans, you’ll be sure to find some helpful tips on how to engage more with your fans – all while having fun learning. Tune into Sports Marketing Machine for tips and advice on how to grow your fan base and sell more tickets.
Episodes
173 episodes
173 - The Email Isn't Finished When You Hit Send
Most sports teams know exactly who their fans are — the fireworks families, the premium buyers, the last-minute deal seekers — and still send every one of them the same email blast. In Episode 173, Jeremy Neisser uses a simple ice cream shop an...
172 - Why Your Promotions Page Might Be Costing You Ticket Sales
Your promotions page is live, but half your nights are just names — "Taylor Swift Night," "Oil Field Appreciation Weekend" — with no details. A promotion with no details doesn't sell tickets, even when the night itself is great. In ...
171 - Why Your Email List Is Your Most Underused Asset (And How to Fix It)
Email is the channel sports teams use the most and get the least out of. In Episode 171, Jeremy Neisser breaks down why batch-and-blast sending leaves money on the table — 70 to 75% cart abandonment, 80 to 85% of single-game fans never returnin...
170 - Group Sales 101 — Great Reps Place Groups
Most group sales reps are order takers. The buyer asks for a date, the rep says yes, and the marquee game ends up at 55% capacity while groups scatter across midweek nights with no draw. In Episode 170 of the Sports Marketing Machine Podcast, J...
169 - Group Sales 101 — Part 2 Apply Friction Test to Your Outreach
The same friction that quietly kills conversions on your group sales page is killing your reps' email responses too — same problem, just a different channel. In Part 2 of the Group Sales 101 series, Jeremy Neisser walks through the ...
168 - Group Sales 101 — Part 1- Personalization Wins Group Sales
Most group sales reps are losing deals before they ever hit send. In Part 1 of a new three-part group sales series, Jeremy Neisser breaks down why one email template going to every organization on your list is quietly capping your r...
167 - The Real Value of Outsourcing Your Marketing (The Hidden Cost of Doing Everything In-House)
In Episode 167 of the Sports Marketing Machine Podcast, Jeremy Neisser breaks down the strategic value of outsourcing marketing functions inside a sports organization. Instead of anchoring the conversation on agency fees, Jeremy reframes it aro...
166 - How Do You Know If Your Agency Is Actually Good?
Most sports teams hire an agency to sell more tickets — then evaluate them on impressions, clicks, and CPM. In Episode 166, Jeremy Neisser breaks down why those vanity metrics are misleading, what an outside marketing partner can and can't cont...
165 - You’re Behind Pace — Now What?
You're halfway through the season and the pacing report says you're behind — maybe way behind. This episode breaks down the three levels of being behind pace, how to diagnose the actual problem instead of panic-marketing your way into a deeper ...
164 - The “Always / Never” Customer Service Starter List
In this tactical follow-up episode, Jeremy Neisser breaks down how sports teams can create a more consistent fan experience by building a simple “Always Do” and “Never Do” customer service framework. Instead of chasing perfection, teams should ...
163 - Why Your Fan Experience Fails Without Consistency (And How to Fix It)
Your customer service problem isn't actually a people problem—it's a consistency problem. When fans get different experiences depending on who they interact with, they blame the organization, not the employee. This episode introduces the non-ne...
162 - How the Wilkes-Barre/Scranton Penguins Increased Ticket Sales by 22% by Making It Easier to Buy
Most teams think they have a traffic problem… but it’s actually a buying experience problem. In this episode, Jeremy sits down with Brian Coe of the Wilkes-Barre/Scranton Penguins to break down how simplifying the ticket purchase process led to...
161 - Connected Marketing: What It Actually Looks Like with Tom Rupp
What does “connected marketing” actually mean for a sports team? In this episode, Jeremy Neisser is joined by Tom Rupp, co-founder of Revelocity Sports, to break down why so many teams feel stuck even when they’re doing good marketing—an...
160 - Exciting News: Sports Marketing Machine Has Merged with Revelocity (And What It Means for Your Marketing)
Big news—Sports Marketing Machine has officially joined forces with Revelocity Sports. But this episode isn’t just about the merger… it’s about what it unlocks for you. Jeremy breaks down why the best teams aren’t just running promotions and ad...
159 - Should You Get Rid of Your Ticket Office? The Pros, Cons, and What Teams Need to Consider
Should Sports Teams Eliminate the Ticket Office?What if your team stopped selling tickets at the window… completely?In this episode of the Sports Marketing Machine Podcast, Jeremy Neisser breaks down one of the mos...
158 - The Theme Night Framework That Actually Works
Most teams are asking the wrong question when it comes to theme nights—and it’s costing them ticket revenue. In this episode, Jeremy Neisser breaks down a practical, repeatable framework for building theme nights around real audiences, not rand...
157 - What Your Group Renewal Rate SHOULD Be — And Why They Don’t Come Back
Most teams sit at a 75–85% group renewal rate… but that’s not the goal — it’s the starting point. In this episode, Jeremy breaks down what elite renewal actually looks like, why groups really don’t come back, and how small breakdowns quietly ki...
156 - Pros / Cons of Doing Trade Deals with Your Marketing
Trade deals are everywhere in sports—but most teams treat them like “free marketing” instead of what they actually are: untracked investments. In this episode, Jeremy breaks down how trade really works, where it provides value, and why it often...
155 - Game Entertainment 101 - How Great Teams Design Crowd Energy
Most teams treat in-game promotions as filler between plays. The best teams use them to design the energy of the building.In this episode, Jeremy breaks down what he observed during a Sacramento Kings game and shares five practica...
154 - How to Make Your Group Sales Page Easier to Buy From
Group ticket buyers aren’t casual fans — they’re planners.Office managers, HR directors, coaches, and teachers are trying to organize an event without creating more work for themselves. If your group sales page makes them think too hard,...
153 - Selling Merchandise on Amazon — The Pros, Cons & Hidden Tradeoffs for Sports Teams
Should your team be selling merchandise on Amazon?In this episode, Jeremy breaks down the real strategic implications of adding Amazon as a sales channel — from margin math and SEO strategy to customer data ownership and cannibalization ...
152 - Why More Reach Didn’t Mean More Ticket Sales (And What Actually Fixes It)
One team grew social reach from 7 million to 12+ million impressions. Engagement exploded. Video views were up.ROAS? 7–8x.And yet… single-game ticket sales stayed flat.In this episode, Jeremy breaks down why awaren...
151 - Why Your Meta Ad Creative Isn’t Built to Scale (And What to Fix)
If you're still running one “hero ad” and hoping it scales, you're already behind.In this episode, Jeremy breaks down why Meta’s evolving algorithm has made single-creative campaigns obsolete—and why sports teams must shift from building...
150 - How to Track Marketing When Meta’s Reports Tell a Different Story
If you’re spending money on Meta ads but don’t fully trust the numbers… you’re not crazy. In this episode, Jeremy Neisser breaks down why Meta’s reporting often doesn’t match ticketing reality—and what sports teams should track instead. You’ll ...
149 - What Is P-Max? (And When Agencies Use It to Hide Weak Strategy)
Performance Max (P-Max) is showing up in more agency proposals—but most teams don’t fully understand what they’re buying. In this episode, Jeremy Neisser breaks down what P-Max actually is inside Google Ads, why it sounds...