Sports Marketing Machine Podcast
If you're a sports executive or digital marketer working to fill seats, drive ticket sales, and grow your fan base, the Sports Marketing Machine Show is for you! Award-winning sports marketing veteran host, Jeremy Neisser brings with him over 21 years of experience in sports marketing and shares
We'll cover all aspects of marketing including digital advertising, social media strategy, branding, customer relationship management, and how to best use analytics to measure success.
With interviews from experts in digital marketing and sports industry veterans, you’ll be sure to find some helpful tips on how to engage more with your fans – all while having fun learning. Tune into Sports Marketing Machine for tips and advice on how to grow your fan base and sell more tickets.
Episodes
118 episodes
118: Streaming TV Ads for Sports Teams – Simple, Trackable, and Built to Sell Tickets
In this episode of The Sports Marketing Machine Podcast, Jeremy Neisser sits down with Arthur, the CEO of Vibe.co — a self-serve streaming TV ad platform changing how sports teams approach fan acquisition and ticket sales.Arthur pulls b...
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Season 1
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Episode 118
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19:43
117 - Good Deal or Bad Strategy? The Right Way to Use Loss Leaders
In this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser breaks down one of the most misunderstood tactics in sports marketing: the loss leader. While promotions like $1 hot dogs or “Kids Eat Free” n...
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Season 1
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Episode 117
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11:53
116 - Data Gold in Youth Programs: What Most Teams Overlook
In this episode of The Sports Marketing Machine podcast, host Jeremy Neisser unpacks a massive missed opportunity hiding in plain sight — your youth programming. From reading programs to Little League nights and summer camps, te...
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Season 1
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Episode 116
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14:24
115 - “We Miss You”: The Email That Brings Fans Back
In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser tackles a critical issue facing sports marketers: how to bring back fans who came once — but never returned.With 85% of single-game buyers not returnin...
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Season 1
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Episode 115
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11:26
114 - Mistakes Happen. Great Teams Turn Them Into Fan Loyalty
In this episode of The Sports Marketing Machine, host Jeremy Neisser explores one of the most underrated tools in sports marketing: service recovery. Mistakes at games are bound to happen — a missed giveaway, a ticketing issue, a long ...
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Season 1
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Episode 114
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7:45
113 – Season Over? Here’s How to Turn Fan Feedback Into Future Ticket Sales
In this episode of The Sports Marketing Machine podcast, host Jeremy Neisser breaks down how sports teams can turn end-of-season fan surveys into a powerful tool for driving next season’s ticket sales and improving game day experience....
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Season 1
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Episode 113
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14:43
112: TV Ads Without the Big Budget: How Sports Teams Can Use Vibe.co
In this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser gives sports marketers a hands-on walkthrough of Vib...
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Season 1
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Episode 113
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15:11
111 - Building Your Marketing Budget Like a Funnel: Awareness to Action
Summary In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses how to strategically plan your marketing budget to maximize ticket sales. Whether you're just starting out with a small email lis...
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Season 1
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Episode 111
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16:09
110 - Meta Ads 101 - The Smart Way to Retarget (Part 4 of 4)
In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser wraps up the 4-part Meta Ads 101 series with a deep dive into retargeting—what it is, why it works, and how to do it effectively.
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Season 1
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Episode 110
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10:39
109 – Meta Ads 101 – The Hidden Power of Lookalike Audiences in Meta Ads (Part 3 of 4)
In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser explores one of the most powerful (and underused) Meta Ads tools: Lookalike Audiences. As part three of the Meta Ads 101 series, this e...
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Season 1
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Episode 109
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12:10
108 – Meta Ads 101 – How to Use Exclusion Lists in Meta Ads to Boost ROI (Part 2 of 4)
In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser continues the Meta Ads 101 series with a practical deep dive into exclusion lists—one of the most underrated ways to stretch your ad do...
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Season 1
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Episode 108
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7:39
107 - Meta Ads 101 - Link Clicks vs. Landing Page Views (Part 1 of 4)
In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser kicks off a brand-new four-part series on Meta Ads, breaking down small but powerful tweaks that can make a big difference in your campaign resu...
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Season 1
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Episode 107
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4:37
106 - Should Your Team Buy a List? Pros/Cons & What You Need to Know
In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses the pros and cons of buying email lists for sports marketing. He outlines when it makes sense to purchase a list, such as for new teams, urgent campaigns, or...
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Season 1
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Episode 106
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17:31
105 - 4 Creative Ways to Reach Fans Beyond Traditional Ads
In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser explores four unconventional marketing strategies to help sports teams reach new fans and grow their brand. The strategies discussed include partnering with community ...
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Season 1
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Episode 105
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14:26
104 - Personalization That Sells: How Revelocity Helps Teams Fill Seats (Part 2)
In this conversation, Jeremy Neisser and Andy Milovich discuss the importance of personalization in sports marketing through Revelocity Sports. They explore the challenges teams face in engaging fans,...
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Season 1
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Episode 104
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49:34
103 - Personalize It - Why it Works (Part 1)
In this episode of the Sports Marketing Machine Podcast, Jeremy Neisser explores the importance of personalization in sports marketing, drawing parallels with Amazon's successful strategies. He discusses the psychological principles...
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Season 1
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Episode 103
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12:10
102 - Case Study: Minnesota Wild's Text Messaging Fan Engagement Strategy
In this podcast episode, Jeremy Neisser hosts Ben Hall and Bryant Hafemeyer from the Minnesota Wild, along with Amanda McGuckin Hager from TrueDi...
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Season 1
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Episode 102
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42:24
101 - 6 Fan Experience Lessons Learned from Going to Disneyland
In this episode of the Sports Marketing Machine podcast, Jeremy Neisser shares insights from his recent trip to Disneyland, focusing on how Disney creates an unforgettable fan experience. He outlines six powerful lessons that sports marketers c...
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Season 1
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Episode 101
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14:35
100 - Post-Email Blast Steps: How to Help Your Sales Team Close More Deals
In this episode of the Sports Marketing Machine Podcast, host Jeremy Neisser celebrates the 100th episode by discussing the critical role of email marketing in ticket sales. He emphasizes that the real work begins after sending an email blast a...
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Season 1
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Episode 100
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10:22
99 - Dirty Jobs, Broken Hearts, and Better Emails: Lessons in Relatable Marketing
In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses the importance of relatability in sports marketing, particularly in email campaigns. He emphasizes that fans want to see themselves in marketing messages and...
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Season 1
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Episode 99
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11:42
98 - Run An Efficient Front Office with Catch
In this episode of the Sports Marketing Machine podcast, Vince Surdo discusses the launch of Catch's new software, Front Office, designed to streamline operations for sports teams. The conversation covers the challenges teams face with chaotic ...
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Season 1
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Episode 98
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31:29
97 - TikTok's Potential Ban - How Sports Teams Should Prepare
In this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses the potential ban of TikTok in the United States and its implications for sports teams and fan engagement. He outlines the legal scrutiny surrounding TikTok, the ...
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Season 1
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Episode 97
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10:12
96 - Why Direct Mail Deserves a Spot in Your Marketing Mix This Season
In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses the resurgence of direct mail as a powerful marketing tool for sports teams. He highlights its high open rates, tangibility, and reduced competition compared...
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Season 1
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Episode 96
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11:57
95 - 12 Marketing & Fan Engagement Predictions for 2025
In this Sports Marketing Machine Podcast episode, Jeremy Neisser shares his 12 marketing and fan engagement predictions for 2025. He discusses the impact of AI on fan engagement, the rise of flexible membership models, the dominance of short-fo...
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28:22
94 - Athletics Admin Unplugged: Solving Challenges with Innovative Strategies
In this conversation, KC Smurthwaite discusses the mission and operations of Athletics Admin, a consultancy focused on solving problems in collegiate athletics. He shares insights on revenue generation, donor engagement, and innovative ...
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Season 1
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Episode 94
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40:45