Sports Marketing Machine Podcast
If you're a sports executive or digital marketer working to fill seats, drive ticket sales, and grow your fan base, the Sports Marketing Machine Show is for you! Award-winning sports marketing veteran host, Jeremy Neisser brings with him over 21 years of experience in sports marketing and shares
We'll cover all aspects of marketing including digital advertising, social media strategy, branding, customer relationship management, and how to best use analytics to measure success.
With interviews from experts in digital marketing and sports industry veterans, you’ll be sure to find some helpful tips on how to engage more with your fans – all while having fun learning. Tune into Sports Marketing Machine for tips and advice on how to grow your fan base and sell more tickets.
Sports Marketing Machine Podcast
88 - Increasing Fan Engagement & Revenue Through Digital Experience with WIT Contests
In this podcast episode, Tom Bridger discusses the innovative digital activation platform, WIT Contests, which enhances fan engagement in sports through gamification and data collection. He shares successful case studies, strategies for increasing ticket sales and sponsorships, and the importance of adapting to modern fan expectations.
Bridger emphasizes the platform's effectiveness for both large and small teams, highlighting its potential to drive revenue and improve fan experiences. The conversation concludes with insights into future trends in sports engagement and a special offer for teams interested in the platform.
Takeaways
- Contest is a leading digital activation platform in sports.
- Gamification significantly increases fan participation rates.
- Successful activations can drive substantial revenue for teams.
- Data collection is crucial for understanding fan preferences.
- Email marketing remains the highest ROI for ticket sales.
- Teams can use digital activations to enhance loyalty programs.
- The platform is adaptable for both large and small teams.
- New leagues can benefit greatly from innovative engagement strategies.
- Future trends include integrating loyalty programs with fan engagement.
- WIT offers a special discount for teams interested in their services.
Chapters
00:00 - Introduction to Contest and Its Impact on Sports Engagement
03:07 - Gamification: Transforming Fan Experiences
06:05 - Case Studies: Successful Activations and Partnerships
09:03 - Data Collection and Lead Generation Strategies
11:48 - Enhancing Fan Loyalty and Season Ticket Sales
15:00 - The Role of Digital Engagement in Modern Sports
18:01 - Future Trends in Fan Engagement and Technology
21:07 - Opportunities for Smaller Teams and New Leagues
23:48 - Conclusion and Special Offers for Teams
Contact Tom - tom@witcontests.com
Any team that mentions "Sports Marketing Machine" will receive $500 off their annual agreement.
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