Sports Marketing Machine Podcast
If you're a sports executive or digital marketer working to fill seats, drive ticket sales, and grow your fan base, the Sports Marketing Machine Show is for you! Award-winning sports marketing veteran host, Jeremy Neisser brings with him over 21 years of experience in sports marketing and shares
We'll cover all aspects of marketing including digital advertising, social media strategy, branding, customer relationship management, and how to best use analytics to measure success.
With interviews from experts in digital marketing and sports industry veterans, you’ll be sure to find some helpful tips on how to engage more with your fans – all while having fun learning. Tune into Sports Marketing Machine for tips and advice on how to grow your fan base and sell more tickets.
Sports Marketing Machine Podcast
91 - Cyber Monday/Black Friday Promotion Planning
In this episode of the Sports Marketing Machine podcast, Jeremy Neisser discusses strategies for maximizing fan engagement and sales during Black Friday and Cyber Monday. He emphasizes the importance of offering two distinct deals to reduce decision fatigue, the necessity of early pre-promotion to build excitement, and the critical nature of tracking and analyzing results to refine future strategies.
The episode is packed with actionable insights and creative ideas for sports marketers looking to enhance their promotional efforts during the holiday season.
Takeaways
- Craft two deals for Black Friday and Cyber Monday.
- Offering two options reduces decision fatigue.
- Start teasing your deals early to build excitement.
- Utilize a multi-channel approach for promotion.
- Ensure a seamless and mobile-friendly checkout process.
- Track engagement metrics to assess effectiveness.
- Involve local influencers to enhance visibility.
- Consider collaborations with local businesses for deals.
- Engage players or mascots in promotional content.
- Prepare and promote early for better success.
Chapters
00:00 - Introduction to Black Friday and Cyber Monday Strategies
05:21 - Crafting Effective Deals for Engagement
11:24 - Pre-Promotion and Execution Tactics
Episode 43
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