Sports Marketing Machine Podcast
If you're a sports executive or digital marketer working to fill seats, drive ticket sales, and grow your fan base, the Sports Marketing Machine Show is for you! Award-winning sports marketing veteran host, Jeremy Neisser brings with him over 21 years of experience in sports marketing and shares
We'll cover all aspects of marketing including digital advertising, social media strategy, branding, customer relationship management, and how to best use analytics to measure success.
With interviews from experts in digital marketing and sports industry veterans, you’ll be sure to find some helpful tips on how to engage more with your fans – all while having fun learning. Tune into Sports Marketing Machine for tips and advice on how to grow your fan base and sell more tickets.
Sports Marketing Machine Podcast
99 - Dirty Jobs, Broken Hearts, and Better Emails: Lessons in Relatable Marketing
In this episode of the Sports Marketing Machine podcast, host Jeremy Neisser discusses the importance of relatability in sports marketing, particularly in email campaigns. He emphasizes that fans want to see themselves in marketing messages and provides actionable strategies for teams to connect with their audience.
Drawing lessons from Taylor Swift and Mike Rowe, Neisser highlights the significance of addressing emotions, using relatable imagery, and sharing testimonials. He concludes with practical tactics for applying relatability to various marketing campaigns, ultimately aiming to strengthen the bond between teams and their fans.
Takeaways
- Fans want to see themselves in marketing messages.
- Relatability transforms generic interactions into engaging ones.
- Address emotions and experiences in your emails.
- Use images that reflect your audience's demographics.
- Incorporate testimonials for authenticity and emotional weight.
- Tell vivid stories that resonate with your audience.
- Focus on shared experiences to create emotional connections.
- Acknowledge fan loyalty to make them feel valued.
- Relatability can lead to higher ticket sales.
- Celebrate the shared values and passions of your fans.
Chapters
00:00 - The Power of Relatability in Marketing
01:19 - Lessons from Taylor Swift and Mike Rowe
05:12 - Tactics for Effective Email Marketing
09:37 - Applying Relatability to Campaigns
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