Sports Marketing Machine Podcast
If you're a sports executive or digital marketer working to fill seats, drive ticket sales, and grow your fan base, the Sports Marketing Machine Show is for you! Award-winning sports marketing veteran host, Jeremy Neisser brings with him over 21 years of experience in sports marketing and shares
We'll cover all aspects of marketing including digital advertising, social media strategy, branding, customer relationship management, and how to best use analytics to measure success.
With interviews from experts in digital marketing and sports industry veterans, you’ll be sure to find some helpful tips on how to engage more with your fans – all while having fun learning. Tune into Sports Marketing Machine for tips and advice on how to grow your fan base and sell more tickets.
Sports Marketing Machine Podcast
101 - 6 Fan Experience Lessons Learned from Going to Disneyland
In this episode of the Sports Marketing Machine podcast, Jeremy Neisser shares insights from his recent trip to Disneyland, focusing on how Disney creates an unforgettable fan experience. He outlines six powerful lessons that sports marketers can apply to enhance fan engagement, including treating fans as guests, creating emotional connections, maintaining cleanliness, and incorporating surprise moments.
The episode emphasizes the importance of small details in crafting a memorable experience that keeps fans coming back.
Takeaways
- Mascots should always let the fans dictate the interaction.
- Treat fans like guests, not customers, to enhance their experience.
- Surprising and delighting fans with random acts of kindness creates lasting memories.
- Attention to detail, like cleanliness, contributes to a first-class fan experience.
- Avoid cheap signage; everything should look polished and professional.
- Incorporate spontaneous moments of entertainment to keep fans engaged.
- Emotional connections lead to lifelong support from fans.
- Train staff to create personal guest-first experiences.
- Look for small, meaningful ways to delight fans during events.
- Disney's approach to fan experience can be adapted by sports teams.
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